Marketing Plan for Tech Spark Software Company

Tech Spark Software Company 1
TECH SPARK SOFTWARE COMPANY
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Assessment Title: Tech Spark Software Company

Tech Spark Software Company 2
1. Introduction
The main aim of this research report is to provide the marketing plan for Tech Spark
Software Company for computer calendars sales and adverts. The study will investigate the
existing current situation of the company products and provide the objectives and market
strategies for improved profit making. Tech Spark Company is an organisation that offers
special advertisement and sales of computer products (Wind, 2008). However majority of
Tech Spark software company business are seasonal basing on the market of the products.
During the off peak season’s majority of staff workers are not tasked to the sales of the
company products. This raised concerns to conduct out a research on how to come up with
new products that can realize profits during the off-peak seasons. The business offers the
company with big opportunities to venture through advertisement and making profits
throughout the year (Cravens and Piercy, 2006).
The company was established as a family owned business and later expanded to offer
five hundred business shops worldwide. The company makes high profits during the month
of December and January respectively. Therefore the company has tried to come out with
the solution regarding the situation affecting it and offer the solution to the offseason
challenge (Cooney, 2006). The company carried out the SWOT analysis o determine the
opportunities available and the weakness in order to improve the business. The findings
show that the company had opportunities such as high improved in technology. The
company came out with the solutions of on how to improve the location of their products
for easier access of their products by their customers (Kotler and Krishnaswamy, 2006).
a. Products and Services offered by Tech Spark Software Company

Tech Spark Software Company 3
 Tech Spark Company manufactures calendars, offers computer repair
services manages the data and information of the processors computers
 The company offers customised Calendars to the other organisations for
easier marketing and distribution of the products.
2. a. The current situation in the Market
The current situation in the market shows that our products are well received by kind and
royal customers. However the customers lack expertise and the general insight of our
products (Strauss and Frost, 2008).
 Carrying out of promotion of our products and lower the prices
 Setting a sude some money for markting our products
 Applying new skills on marketing our company products
3. i. Internal sources of information of Tech spark software company
 Survey, company data, business records, manuals, government records and Non
staff and staff workers.
ii. External sources of information
 Printed information such as magazines, newsletters and films, Media i.e. television
and radios, Internet sauces of information
4. The rules and regulation of Tech spark software company
 Keeping of the customer’s data and information confidential