Technical Communication Presentation: Reader-Centredness, Usability

This presentation analyzes various texts through the lens of the 'Big Three' principles of technical communication: reader-centeredness, usability, and persuasiveness. The presentation critiques the provided texts, identifying strengths and weaknesses based on these principles. It explains why specific issues, such as a lack of reader focus or poor usability, are problematic and suggests practical solutions to improve the texts' effectiveness. The presenter demonstrates how to make the texts more professional and better suited to their original purpose. The presentation includes transcriptions for each slide, suitable for voice recording, and references relevant communication theories and best practices.

Technical
Communication

COMMUNICATION AND ITS
IMPORTANCE
Fundamental and essential for human
existence.
Importance of communication in Business:
 Helps to understand the customer better.
 Delivering customers according to their expectation.
 Makes the customer happy and satisfied.
 Customer retention.
 Increase in profitability of the company.
 Differentiates the company with the competitors
present in the market.
 Surviving Difficult Situations

Communication barriers
Good Communication is the base for a
healthy relation between the company and
the consumer.
Reasons for communication issues:
 Lack of understanding
 Lack of passing the information
 Language barriers

Poor communications Issues
Communication gap creates:
 Unhappy guest
 Creates misunderstanding
 Poor customer retention
 Bad impression
 Open doors for the competitors to capture the market.
 Decrease in profit.

Essential for Quality
Communication
The Big Three:
 Reader Centeredness – The communication must be the
Readers centre perspective which means the point of
contact(reader or receiver) should be focused and
understood.
 Usability – The Communication must be used as a reference
for later times and must make sense also understandable.
 Persuasiveness – Powerful communication must change the
outcome and modulate as per the preferred result.

Ways to Fix Poor Communication
Highlight key issues and pinpoint critical
areas for action
Establish a baseline
Make smart decisions
Check to make sure audience needs are
being met
Leverage communication resources
Demonstrate commitment to change
Drive accountability

REFERENCE
Gibson, J.D. ed., 2018. The communications handbook. CRC
press.
Killingsworth, M.J. and Gilbertson, M.K., 2018. Signs, genres,
and communities in technical communication. Routledge.
Rohde, U.L., Zahnd, H. and Whitaker, J.C.,
2017. Communications receivers: principles and design.
McGraw-Hill Education.