Technical Report on Internet Access Devices and Marketing Strategies

This report discusses the various devices used to access the internet, including desktops, laptops, mobile phones, and tablets. It also explores internet marketing strategies, including search engine optimization and email marketing.

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TECHNICAL REPORT
NADEEM GUL ID SUBM:
1. INTRODUCTION
This report will include a detailed discussion about internet access devices. This report will also include a
detailed discussion about internet marketing strategy that is search engine optimization technique. This
report will also include information about website and type of website. And also include detail for different
result found in different search engine for the same query.
2.INTERNET ACCESS DEVICES
In the market, there are various devices (as in Table-1) desktop, laptop, mobiles, tablet. In Table-1 every
internet access device usage percentage is given for the year 2010-2015. From Table-1 it can be
concluded that internet access device-desktop usage is decreasing year by year whereas internet access
device mobile smartphones internet usage increase gradually.
Deskt
op PC
Lapt
op
Mobile
Phone/Smartp
hone
Game
s
conso
le
Portabl
e
media
player
Tabl
et
Connect
ed or
Smart
TV
201
5 56% 61% 53% - 7% 31% -
201
4 54% 60% 50% 15% 5% 31% 7%
201
3 63% 60% 45% 15% 6% 24% 6%
201
1 63% 68% 32% 14% 6% 6% 4%
201
2 59% 58% 31% 9% 4% 15% 3%
201
0 74% 59% 27% 14% 7% 3% 0
Table 1 Internet usage percentage yearly for each device
2.1 Desktop PC
Desktop PC is used to access the internet with the help of landline phone. To use the internet in computer
modem is needed and a landline connection is needed. It just needs to connect the modem to
ISP(internet service provider ) of the computer.

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Figure 1Desktop using the internet (Softpedia 2014).
2.2 Laptop
In laptops, the internet is used differently from desktop PC. In a laptop, we can use internet by wifi device
or by connecting Ethernet cable. It just needs to connect the Ethernet cable to networking port present in
a laptop.
Figure 2Laptop using the internet (techwallan.d).
2.3 Mobile phone

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In mobile internet can be used either by connecting to any Wi-Fi device or by using cellular data. In
mobile, we have to buy a data pack for using the internet. It is easy to use the internet in mobile
phone/smartphone compare to laptop and desktop/PC.
Figure 3Mobile phone using internet(Lauryn Chamberlain 2016)
2.4 Tablets
In tablets internet can be used by connecting it to any wifi device Internet can be also be used in tablet by
connecting it to the mobile phone by creating a mobile hotspot and use the internet.
Figure 4Tablet using internet (Tania Hafizh)
Out of this four devices, Mobile phones are used most widely to access the internet. As mobile phones
are easy to carry we can easily access any website, check mail doesn’t need to carry laptops to use the
internet. Mobiles phones are used most often for internet access.
3. INTERNET MARKETING STRATEGIES

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Internet marketing strategies mean to promote any product, website with the help of internet. These can
be done by using different internet marketing strategy like SEO(search engine optimization), email
marketing, good website design (Lake, 2017).
3.1 SEARCH ENGINE OPTIMIZATION
In search engine optimization strategy the aim is to bring the website on top of the list of search engine
results. A good search engine strategy helps to promote the company, product or any website. This
gradually increases the market for the company as their company name comes on top of search engine
results.
4.WEBSITES
The website is a collection of web pages. Every website has a unique URL which is used to distinguish
between websites. URL is an address of the website. Every website is associated with the home page. It
is the first page of every website when any user visits the website. Websites can be distinguished by two
types user-friendly and not user-friendly (Beal, n.d.).
4.1 USER-FRIENDLY WEBSITES
User-friendly website means how good the interface of the website is. A user-friendly website is the type
of website which has an interactive, easy to use interface. User-friendly website also includes all the
information which the user is looking in any website (Kucheriavy, n.d.).
Examples of user-friendly website are:-
www.gmail.com, www.youtube.com
These two are an example of the user-friendly website as the interface of these two is interactive, easy to
use and understand and provide all the relevant information which user is looking for.
4.2NOT USER-FRIENDLY WEBSITES
Not user-friendly websites mean the website which does not have an interactive interface. This type of
website is not suitable for use or to find any information. It does not provide any relevant information.
Examples of not user-friendly website are:-
www.uglytub.com, www.mrbottle.com(Kenwright, n.d.).
These two are not user-friendly websites. Uglytub.com website has used very bad images with low
quality, the font size is very small which make it noninteractive.Mrbottle.com also uses very bad quality
images and the background color is also not contrasting.
5. SEARCH QUERIES
I have taken two queries wifi devices, LAN.First I have searched on www.bing.com and the same query
on www.yahoo.com.
5.1 BING
5.1.1 QUERY SEARCH FOR WIFI DEVICE

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Figure 5Search result for wifi device on bing
5.1.2 QUERY SEARCH FOR LAN
Figure 6 Search result for LAN on bing
5.2YAHOO
5.2.1 QUERY SEARCH FOR WIFI DEVICE

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Figure7Search result for wifi device on yahoo
5.2.2 QUERY SEARCH FOR LAN
Figure 8Search result for LAN on yahoo
The query wifi device is searched on both search engine Bing and Yahoo. The first searched result for
both search engines is different as seen in (Figure 5.1.1 and Figure 5.2.1). This is different because both
search engines use different search engine optimization technique.

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Same case for query LAN. The first searched result is different for both search engine as they both use
different search engine optimization technique. Different search optimization technique means different
search algorithms that are designed for searching.
6. CONCLUSION
In this report, I have covered all the questions with their answers. Different type of internet access device
is discussed and the best among them are identified. Different type of websites is discussed. Internet
market strategy definition and search engine optimization strategy. I have also discussed when the same
query is searched on a different search engine it gives different search results. I have also discussed the
reason behind this. All the queries have been undertaken and been discussed in this report.
7. REFERENCES
Beal, V.n.d.website. Retrieved from www.webopedia.com[30 Jan 2018 ].
Kenwright, S. 2014. Top 10 worst websites you will wish you hadn’t seen. Retrieved from
www.branded3.com[30 Jan 2018 ].
Kucheriavy, A. n.d. What makes a website user-friendly.Retrieved from www.intechnic.com[30 Jan 2018].
Lake, L. 2017. Top Internet Marketing Strategies for your business.Retrieved from
www.thebalance.com[30 Jan 2018 ].
Rouse, M. n.d.website. Retrieved fromwww.searchmicroservices.com[30 Jan 2018 ].
8.FURTHER READING
Answers .n.d.What_devices_can_be_used_to_access_the_internet.Retrieved
fromwww.answers.com/Q/What_devices_can_be_used_to_access_the_internet [30 Jan 2018 ].