E-Marketing vs Traditional Marketing

This assignment delves into the comparative analysis of e-marketing and traditional marketing. It examines the fundamental principles and practices of both approaches, exploring key differences in their strategies and effectiveness. The assignment incorporates relevant research findings and case studies to provide a comprehensive understanding of the evolving landscape of marketing in the digital age.

Internet Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................................4
TASK 1..........................................................................................................................................................4
1.1 The elements of internet marketing ................................................................................................4
1.2 Internet marketing mix .....................................................................................................................5
1.3 Compare internet marketing tools ....................................................................................................5
1.4 How interactive order processing will work ......................................................................................6
TASK 2..........................................................................................................................................................7
TASK 3 & 4...................................................................................................................................................7
3.1 Conducting secondary market research to gain understanding of industry .....................................7
3.2 Design an online survey ....................................................................................................................7
3.3 The use of electronic customer relationship marketing can be used to manage and analyze the
customer interaction ..............................................................................................................................8
4.1 Produce an internet marketing plan .................................................................................................9
4.2 Poster on pay per click advertisement ..............................................................................................9
CONCLUSION ..............................................................................................................................................9
REFERENCES ..............................................................................................................................................11

INTRODUCTION
With the increase traffic on the online platform and internet now a day’s companies are
focuses on using the internet marketing technique for advertising and promoting their products
and services (Robert and Zahay, 2012). With the new concept of marketing it has set down the
trend among different companies related with using the e-marketing tools for sustaining in the
competitive environment. The present report focuses on given case scenario of Smart Restoration
Limited that specializes in selling the refurbished furniture to their different clients. The report
also focuses on understanding the key elements of internet marketing that may be used cited firm
in order to accomplish their marketing objectives.
TASK 1
1.1 The elements of internet marketing
In the contemporary scenario internet marketing plays significant role for the furniture
company as it support them in accomplishing the marketing objectives of the business (Fritz,
2013). There are different elements within the internet marketing that support Smart Restoration
Limited in enhancing their marketing reach. It mainly includes- Email marketing- The foremost element of internet marketing include email marketing
with the help of using this Smart restoration Limited focuses on marketing and promoting
their range of furniture products with the help of sending email to their registered
customers to who prefer to purchase product from the cited organization. Digital marketing- Another element of internet marketing includes digital marketing that
mainly focuses on using the digital media tools such as internet, mobile phone etc. for
promoting the services and products of Smart Restoration limited (Gangeshwer, 2013).
Along with this, digital marketing also ensure using range of marketing tools such as TV,
newspaper, magazines etc. for marketing the furniture products to large mass of
audiences.
 Search engine marketing- Another element of internet marketing include search engine
marketing one of the key form that mainly focuses on marketing the Smart Restoration
products through increasing their visibility on the results page of search engines.

1.2 Internet marketing mix
In order successfully engage on the internet marketing strategy manager must focuses on
assessing the essential elements on the basis of which strategy is formulated by e-marketing
manager of Medium Blue Search Engine Marketing (Salehi, Mirzaei and Abyari, 2012). The
different elements of internet marketing mix basically includes- Product- The key element within internet marketing mix include products that are offered
by the cited furniture company for meeting the requirement or need of different
customers and clients. Along with this, it has been also assessed that products are
customized and accordant with the customers’ needs. In addition to this, while offering
product online organization must also focuses on providing customers safe purchasing
experience with adequate online assistant regarding their products and services. Price- Another element within the internet marketing mix includes price actual worth of
the online products that are sold by Smart Restoration Limited over the online platform
(Jobber and Ellis-Chadwick, 2012). With the help of this marketing mix element it
basically focuses on assessing and discovering the amount that customers are willing to
pay for the online products. Place- Another element within the internet marketing mix include place that is location
from where supplier or Smart Restoration Limited would deliver or offer the products to
ultimate customers. In order to engage in the internet marketing activities the cited
furniture company would sell their furniture items and products via online platform that
results in generating higher traffic or visitors on the webpage.
 Promotion- Last element within internet marketing mix is related with promotion that
organization may use to market or promote their products and services (Ivanov, 2012). In
order to promote online e-marketing manager must focuses on using the effective
promotional approach that is Web Public relation through which news and stories related
with the furniture products is places on the official webpage of the company.
1.3 Compare internet marketing tools
There are different internet marketing tools that may be used by the Smart Restoration
Limited that support them in marketing and advertising their range of furniture products with the
help of using different e-tools and mediums. The comparisons among different internet
marketing tools are as follows-

Social Media Marketing E-mail Marketing
The key internet marketing tool that is used by
furniture company is social media marketing
with the help of this company can easily
promote their range of products over social
media sites that is largely reach to mass of
audiences (Al-allak, 2010).
On the other hand, another internet marketing
tool that is been used by the company include
e-mail marketing that ensure promoting the
range of furniture products via sending
personal mail or message to the specific
customers.
While engaging in social media marketing the
list of customers to whom they are targeting
not segmented as it ensure promoting
information regarding their products via using
social media sites such as Twitter, Facebook
etc.
Within the email marketing the list of
customers are easily segmented as via using
this tool they mail only those customers whose
mail id are saved in the database of company.
Social media marketing ensure continuous
updating of information related with furniture
as well as change in their prices.
On the other hand, while enabling email
marketing tool company may not change the
information regarding their furniture items and
products on the continuous basis (Cateora,
2008).
Using social media marketing tool is less
expensive in nature and it target large mass of
audiences with the single post and update.
While using email marketing tool might be
costly for the furniture company.
Marketing tools E-tools Links
Google Ad Words Blogs http://
adwords.google.co
m/
https://
analytics.google.co
m
Google Analytical Youtube https://
www.blogger.com
/
twitter.com
Facebook Ads Twitter https://

ads.twitter.com/
https://
www.facebook.co
m/
Marketing Ads Facebook https://
www.facebook.co
m/business
1.4 How interactive order processing will work
With the up gradation of technology it also assists the company to use the technological
factor in such a manner that it would enhance the shopping experience of customers through
enabling the online business activities (Charlesworth, 2009). Interactive order processing is
defined as advanced process through which customers can easily make purchase via using online
platform. The interactive order processing mainly include following steps-
 The foremost step includes choosing a furniture supplier from the different options
available on the internet.
 After that customer would select the required furniture product that they want to purchase
and check the availability of stock so that they can proceed further for processing the
order.
 Another step includes placing order of the required furniture items and making authorized
payment through inputting the required data related with the payment.
 After that customer would process the order online and enable the confirmation so that
they may purchase the online products (Chen and Yang, 2014).
 The interactive order processing ends with enabling the actual delivery of the product to
the ultimate customers.
TASK 2
Enclosed in ppt.

TASK 3 & 4
3.1 Conducting secondary market research to gain understanding of industry
In order to assess the external market opportunities present within the furniture industry it
is essential to focus on conducting the market research. There are different forms of market
research that mainly include primary as well as secondary market research. The secondary
research is one of the significant approaches to the market research that basically support in
meeting the need and expectation of customers those are in the favor of purchasing the
merchandise and product of Smart Restoration limited (Sehhat, 2012). Therefore, to gain insight
knowledge and understanding regarding the furniture industry researcher focuses on conducting
the secondary research with the help of using online articles, published sources etc. through
conducting secondary research it has been identified that furniture industry is highly volatile in
nature that posses different organization and company that deals in serving range and varieties of
furniture items for the offices and household. In the present context it has been identified that
customers now a day prefer to purchase the portable and ready to assemble furniture.
The secondary market research within the Smart Restoration limited will focus on
conducting the market research for that they can easily determine the demand and requirement of
customers along with the competitors within the industry. From the secondary research it has
been also identified that customers need and preferences changes within the emergence of new
and modern furniture. There are various sources from where secondary data can be obtained.
This includes – data published by government agencies and departments, local authorities and
public bodies such as data published by WTO, IMF etc. It is also provided by books, journals of
different authors, newspapers etc.
Secondary market research is effective for an organization so that it can gather information
available in market. This help company in getting market information without investing money.
Further the main reason of conducting secondary research is to find out its competitor movement
and market share.
Through the following step Smart Restoration Limited can easily conduct market research
Define goal: It is significant for Smart Restoration Limited to make determine the goal for
conducting secondary research. For example goal of organization is to collect information of its

competitor product. For this purpose company need to collect information of target market
through secondary research.
Categorize: in this at the time of conducting secondary market research Smart Restoration
Limited gather small amount of information and categorize it. It need to avoid collecting large
amount of data because it is difficult to analyse the large amount of data.\
Organize: when organization categorize the data then it need to organized it in systematic
manner.
Find out reliability; it is not important secondary information is true, so company need to check
the reliability of collected information. For example, if company search its competitor presence,
then amazon confirm the relatability by making relation with employee of competitor.
3.2 Design an online survey
Section-A
Name-
Address-
Age group-
 20 Above
 30-40
 40-50
 50 Above
Gender
 Male
 Female
Note- Customers are required to fill the questionnaire without any biasness and have to answer
each and every question.
1. From where you most likely to purchase furniture products?
 Stores
 Online websites
2. What is the factor that might stop you to engage in online purchasing of products?
 Security factor

 Pricing factor
 Quality of products
3. What are the feature that shopper consider while engaging in the online purchase of products?
 Attractive offers
 Additional discounts and promo coupons
 Interactive order processing
4. Have you face any issue or problem while engaging in online purchasing of products?
 Yes
 No
5. In order to access the online purchasing of products which mode of payment is mostly used by
the shopper?
 PayPal account
 Debit card
 Credit card
 Cash on delivery
3.3 The use of electronic customer relationship marketing can be used to manage and analyze the
customer interaction
With the increasing use of internet and online platform for marketing the products and
services of company it is required by them to manage the proper relationship among the online
customers so that they may engage in repeat purchasing. Therefore, for this aspect Smart
Restoration Limited must focuses on using the electronic CRM that support in managing as well
as measuring the interaction with the customers (Hansson, Wrangmo and Solberg Søilen, 2013).
With the help of using this system company must easily understand the requirement and need of
furniture among the customers so that they may easily provide the required merchandise to the
ultimate customers. In addition to this another use of electronic CRM is that it ensures
continuous interaction among the customers so that they may become loyal towards the
organization that results in attaining profit for the long run.
Customer can easily take information with the help of CRM and it can make query
related to product which Smart Restoration Limited is selling online. Further, it can easily

advertise their product through social marketing which help in creating awareness among
customer (Benefits of Reuse Case Study: Domestic Furniture 2017). Through the support of
CRM company can keep records of its regular customer and suppliers. It can also scan the
feedback which was given by customer and make improvement in its product and services. Apart
from this through CRM Smart Restoration Limited can make good relation with its regular
customer and increase their satisfaction level by solving their issues (Demand and
Dematerialization Impacts of Second-Hand Markets 2017) .
4.1 Produce an internet marketing plan
It is defined as the planned or structured marketing campaign by the company so that
they may easily boost the sales of their firm with the help of using different online platform
(Buchner, Anand and Hughes, 2001). Along with this in order to produce an internet marketing
plan for the furniture company e-marketing manager focuses on certain steps that mainly
include-
 Situational analysis- The foremost step in internet marketing plan include engaging in
situational analysis of the firm that is measuring their internet resources as well as
capabilities with the help of conducting SWOT analysis. With the help of situational
analysis company can also measure their opportunities existing in the industry.
 Environmental analysis- Another step in the internet marketing plan includes conducting
environmental analysis that is with the help of conducting PESTLE analysis (Epstein and
Yuthas, 2007). With the help of environmental analysis e-marketing manager can easily
assess the surrounding and external environmental factors that impact their operational
activities.
 Competitor analysis- Another step within the internet marketing plan include analyzing
the competitors and rivalry existing in the furniture industry that deals in offering range
of furniture products to the ultimate customers.
 Channel analysis- The last step in the internet marketing plan include measuring the
channels that is online channels and platform through which company may easily market
and advertise their range of products so that they can easily be in reach with the ultimate
customers (Evans, 2012).

4.2 Poster on pay per click advertisement
Enclosed in poster.
CONCLUSION
From the above report it has been summarizes that Internet marketing encompass all the
activities that a business conducts via the worldwide web with the aim of attracting new
business, retaining current business and developing its brand identity. Along with this, report
also assess the different elements within the internet marketing that support the cited firm in
marketing and advertising their products through using the online technology. In addition to this,
it also encloses the guidelines that are used by e-marketing manager that assists in maintaining
the online public relations.

REFERENCES
Books and Journals
Al-allak, B., 2010. Evaluating the adoption and use of internet-based marketing information
systems to improve marketing intelligence (the case of tourism SMEs in Jordan). International
Journal of Marketing Studies. 2(2). pp. 87.
Cateora, P. R., 2008. International Marketing 13E (Sie). Tata McGraw-Hill Education.
Charlesworth, A., 2009. Internet marketing: a practical approach. Routledge.
Chen, L.S. and Yang, T.Y.K., 2014. Increasing customer loyalty in internet marketing.
In Intelligent Data analysis and its Applications, Volume II (pp. 95-103). Springer International
Publishing.
Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
Gangeshwer, D.K., 2013. E-commerce or internet marketing: A business review from Indian
context. International Journal of u-and e-Service, Science and Technology. 6(6). pp.187-194.
Hansson, L., Wrangmo, A. and Solberg Søilen, K., 2013. Optimal ways for companies to use
Facebook as a marketing channel. Journal of Information, Communication and Ethics in
Society, 11(2), pp.112-126.
Ivanov, A. E., 2012. The Internet‘s impact on integrated marketing communication. Procedia
Economics and Finance. 3. pp.536-542.
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th).
McGraw-Hill Higher Education.
Roberts, M. L. and Zahay, D., 2012. Internet marketing: Integrating online and offline
strategies. Cengage Learning.
Salehi, M., Mirzaei, H. and Abyari, M., 2012. Dissimilarity of E-marketing VS traditional
marketing. International journal of academic research in business and social sciences. 2(1).
pp.510.
Sehhat, S., 2012. An empirical survey to measure the impact of different factors on the success
of electronic marketing. Management Science Letters. 2(6). pp.2187-2192.
Online
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<http://www.mcbuchner.com/HTML/Research/PDF/UNICOM99.pdf>. [Accessed on 1st
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Epstein, J. M. and Yuthas, K., 2007. evaluating the effectiveness of internet marketing initiatives.
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