Role of Technological Innovation

Running head: TECHNOLOGICAL ADVANCEMENTS AND HRM
TECHNOLOGICAL ADVANCEMENTS AND ITS IMPLICATIONS FOR HRM: AN
ANALYSIS OF THE AUTOMOBILE INDUSTRY
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1TECHNOLOGICAL ADVANCEMENTS AND HRM
Table of Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Issues Analysis.................................................................................................................................5
Strategies..........................................................................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

2TECHNOLOGICAL ADVANCEMENTS AND HRM
Introduction
As stated by Dodgson (2018), the business prospects of the different business
corporations depends substantially on the effectiveness or the ease with which they are being
able to integrate or incorporate the diverse emerging technologies within the spectrum of their
business operations. Chang, Liao and Wu (2017) are of the viewpoint that it is no longer
sufficient for the business corporations to merely rely on the value proposition of the products or
the services offered by them rather the adequate usage of modern technology had become basic
requirement for the attainment of competitive advantage. More importantly, in the particular
context of the automobile industry it had been seen that the extensive usage of the different kinds
of emerging or disruptive technologies have not only improved the quality of automobiles which
are being manufactured presently but also significantly lowered down the operations cost of the
corporations and thereby enhanced their profitability as well (Glaister et al., 2018). However, at
the same time it had been seen that the usage of these technologies had reduced the labor
requirements of the concerned industry since the majority of the work is being performed
through automation (Cullinane & Cushen, 2019). This in turn had affected the work of the HR
professionals within the concerned industry and also the manner in which they perform their job
roles of recruitment and selection, training, performance management, HR planning and others.
The purpose of this report is to undertake an analysis of the future of work in the automobile
industry in the face of the emergence of the different technologies, especially automation taking
into account its implications for Human Resource Management (HRM).

3TECHNOLOGICAL ADVANCEMENTS AND HRM
Background
Parry and Battista (2019) are of the viewpoint that the automobile industry is heavily
reliant on the adequate usage of the different emerging technologies or for that matter the
disruptive technologies for the manufacture of the automobiles that the corporations related to
the same offer. Adding to this, Trotta and Garengo (2017) have noted that the usage of the
different innovative technologies within the automobile industry also becomes important because
of the complex as well as physically demanding work that the workers related to the same are
required to perform. For instance, prior to innovation of 3D Printing and other similar
technologies, it was seen that the automobile designers used to manually design the different
automobiles on paper. However, this not only used to take a substantial amount of time but also a
minor mistake on the part of the automobile designers would make the manufacture of the
concerned automobile vehicle a very problematic one for the other workers involved in the
manufacture of the same (Strohmeier, 2018). More importantly, they were required to have the
ability to draw with clarity and also have the capability of representing their automobile designs
in an effective manner on paper.
In this connection, it needs to be said that the automobile designers these days do not
have face these issues since they have the option to take the help of AutoCAD, Rhino, 3Ds Max,
Blender and other similar software for designing the automobiles (Meyer & Xin, 2018).
Furthermore, the usage of the above mentioned software reduces the human errors and also
makes it very easy to manufacture automobiles on the basis of the design created through the
usage of the different 3D Software (Cullinane & Cushen, 2019). At this particular juncture
mention needs to be made of the different automobile manufacturing corporations like BMW,
Audi and others which in the present through the adequate usage of the disruptive technology of