Technological Change: Macro Environmental Factors in Business

This essay examines the impact of technological changes as a macro-environmental factor on business, focusing on how these changes enhance efficiency, productivity, and communication within organizations. It identifies key technological advancements such as computers, laptops, and smartphones as crucial communication tools, and suggests that businesses leverage social media, customer relationship management (CRM) software, and internal communication platforms to improve customer relations, streamline internal processes, and monitor worker performance. The analysis concludes that embracing technological change is essential for business growth and development, leading to better communication systems and overall organizational success. The essay also references academic sources to support its claims regarding the benefits and implementation of technology in business environments.

MACRO
ENVIRONMENTAL
FACTOR
TECHNOLOGICAL CHANGES

WHAT IS TECHNOLOGY??
The application of scientific knowledge for practical reason that
would benefit the society is termed as technology.

WHAT IS TECHNOLOGICAL CHANGE??
Technological change is the development of the technology that makes the
present system more efficient and effective to be used, thus that helps the
organization to get the best out of the technology.

EXPLANATION OF TECHNOLOGICAL
CHANGES:
 The technological changes upgrades the technology from the present
situation to a better situation that makes the entire living and survival
process in the society easier.
 The changes are basically a willingness of the society to develop their
skills and themselves to create a better social, political and
administrative institutions.

IDENTIFICATION OF THE CHANGES:
 Development in productivity
 Improvement in efficiency
 Growth in knowledge
 Increase in entertainment
 Development in society

IMPACT OF THE TECHNOLOGICAL
CHANGE IN HUMAN LIFE:
 Further thinking scope
 Efficiency in work
 Betterment in lifestyle
 Easy in achieving targets

BENEFITS OF TECHNOLOGY
ADVANCEMENT
 Improved production
 Increase in interaction
 Better administration
 Higher development scope

IMPACT OF TECHNOLOGICAL
CHANGE IN BUSINESS
 Clarity in information exchange
 Less scope for conflict
 Higher scope of understanding
 Easy interaction with the person related to the business organization

IMPORTANCE OF COMMUNICATION IN
BUSINESS
 Communication plays a vital role in business organization:
 Improves efficiency
 Reduces the scope of conflict
 Enhances the team coordination
 Enhances group work

ADVANTAGE OF TECHNOLOGY IN
BUSINESS COMMUNICATION:
 Automation and productivity
 Scope for competition
 Faster response
 Swift management
 Better control and management in the organization

TECHNOLOGY SOURCES FOR
COMMUNICATION:
 Computers
 Laptops
 Smart phone
 Walkie talkie

SUGGES
 The business organizations might take the following steps to develop a
better communication skill:
 Use of social media to reach the customers
 Use of software that records the list of the customer s and regulate
relation with them accordingly
 Helps to track the relation with the customers who are loyal to the
company(Jussila et al. 2014)
SUGGESTION TO BUSINESS ORGANIZATION: