Technological Enhancement in the Fashion Industry in Saudi Arabia

Bashaer Aloufi 1420016
[RESEARCH-BASED ON FASHION TECHNOLOGY IN SAUDI ARABIA]
by
[1420016]
Thesis Submitted in Fulfillment
of the Research Methodology in Fashion Design Course
Dar-AlHekma University
2018

Table of Contents
CHAPTER 1....................................................................................................................................3
Introduction............................................................................................................................3
Rationale of the research........................................................................................................3
Overview of Investigation......................................................................................................3
CHAPTER 2....................................................................................................................................4
Background of the Study........................................................................................................4
Aims and Objective of the study............................................................................................4
Research questions.................................................................................................................5
CHAPTER 3....................................................................................................................................5
Literature Review...................................................................................................................5
CHAPTER 4....................................................................................................................................9
Setting.....................................................................................................................................9
Study Design........................................................................................................................10
Selecting and sampling.........................................................................................................10
Data Collection Method.......................................................................................................10
Data Analysis Procedure......................................................................................................11
Ethical Consideration...........................................................................................................11
CHAPTER 5..................................................................................................................................11
Discussion.............................................................................................................................11
Possible limitation to the study.............................................................................................12
CHAPTER 6..................................................................................................................................13
References............................................................................................................................13
APPENDIX......................................................................................................................................1

Technological enhancement in the fashion industry in Saudi Arabia
CHAPTER 1
Introduction
Eco-friendly fashion outfits are increasing their market as people from different countries
understand the value of having such products in their life and for the environment as well. The
technologies are supporting such innovations and those products will not harm the environment
at any cost. Eco-friendly piece of clothing and organic cotton and hemp clothing introduction in
fashion help in demising immense waste in the industry, reduce the use of pesticide and demand
of cloths. Eco-tech fashion projects have six stages to improve their idea and innovation to make
a collaborative form of fashion that endorses style as well as safety for the environment
(Maryam, Maarop & Ibrahim, 2015). The report will study aspects of technological advancement
in fashion industry. The topic is specified to analysis of eco-friendly fashion invention, dress
design, its significance and process of development followed by technical collaboration and
management which is requisite for business development. For this, research stages and systematic
procedure will be followed to evaluate in-depth information related with eco-friendly cloths,
innovation and its contribution.
Rationale of the research
The reason behind the involvement of technology in fashion introduces a better opportunity
for people to make a healthy environmental condition in the region. The promotion of fashion
communication and design sense makes motivated customers to buy those and their view will
improve the style and texture of clothes. Consumer like advancement in fashion with time and the
design is good for them. As stated by Maryam, Maarop & Ibrahim, (2015) engagement will people
with the product quality is important and that aligned with the market development and acceleration
of business. The clothes are more than just organic. Adding embellishment and texture of cotton in
Saudi Arabia is also important and environment sustainable condition is being maintained through
this. The formulation of eco-friendly dresses and use of those for the environment sustainability is
quite important for nature’s perspective. The issue is important in such situation as the possible
approach of design thinking and implement those in the current phase is important and relevant. The
project is also beneficial for me for conducting further academic analysis over the advancement of
fashion. This can facilitate further research knowledge and can assist in developing reports related
to the fashion industry.
Overview of Investigation
New technological advancements are leveraging in Saudi Arabia’s fashion industry,
supercharging their economy and unleashing the potential of private sector. Hence, report will
emphasise its focus on numerous benefits, execution procedure, development that are affecting
industry. This will also evaluate the benefits of fashion designer by using technologies in fashion

industry. The study will use numerous methodologies and techniques in order to carry out relevant
outcome.
CHAPTER 2
Background of the Study
The Arab Fashion Council is starting a new office in Saudi Arabia in order to bid to improve an
effective sustainable fashion. Numerous technological advancement is incurring in the country whether
in regard of trading through e-commerce or related to technical production development. The eco-
friendly design and services produce better clothing facility for people. The process also helps the
environment to become clean and deliver correct approach to fashion. Eco-friendly cloths are made of
fibres such as cotton and hemp using 100% nature-friendly fabric. There is no use of damaging
chemicals paintings or colours shading and lasting of products is emphasised. Clothes are made from fur
and this natural resources help in environment sustainability. This is also known as sustainable fashion
which is a part of trend of sustainability and growing design philosophy. This is becoming one of the
crucial trends against fast fashion in which ecological resources are derived for producing fabrics in
order to carry out a system i.e. supported for the foreseeable future in context of social responsibility
and human affairs impact on the environment (Khan, 2016). There are some specific reasons for using
environmental friendly clothes and that makes a huge difference in traditional fashion making.
However, cotton made from fur, have better environment sustainability and these products need to
be used (Khan, 2016). The clothes last longer and they have a classic shape and after all, they
reducing waste and save energy and resources. Management needs to adopt the process is the
crucial aspect of sustainability as the use of such products among consumer is increasing everyday
and is employed by most of the countries and companies.
Aims and Objective of the study
The aim of the study is to define the fashion sector by the implementation of better technology
and provide a good market approach in Saudi fashion market. The research delivers better opportunities
for the fashion appeals for human with the sustainable environment process. Through the help of
interview, investigator can gather opinion, ideas and information related to the topic from target
audience or sample. Interview is selected in report as this facilitates vast knowledge and information and
allow researcher to interact with their sample.