E-Waste Business Plan Analysis

This assignment involves critically evaluating a business plan presentation for an e-waste management company. Students need to assess the feasibility of the idea, analyze the information provided, identify strengths and weaknesses, and determine the investor appeal based on the presented data. The analysis should consider factors such as market potential, technological innovation, financial projections, and team expertise.

Running head: ENGINEERING INNOVATION
Engineering Innovation
Name of the Student
Name of the University
Author’s note

1ENGINEERING INNOVATION
Executive Summary
The purpose of the report is to analyze the prospect of the idea in the presentation from the
perspective of an investor. The report contains an introduction which explains innovation and its
prospects along with the idea discussed in the presentation. The feasibility, practicality and the
market analysis of the project is evaluated from the point of view of an investor. Lastly it is
concluded that weather this idea and innovation is worth investing or not.

2ENGINEERING INNOVATION
Contents
Introduction......................................................................................................................................3
Brief description of the innovation..............................................................................................3
Feasibility of innovation..................................................................................................................3
Practicality of the concept...............................................................................................................4
Evaluation of the market..................................................................................................................4
Analysis of the market.....................................................................................................................5
Investor’s point of view...................................................................................................................5
Growth and sustainability of the product.........................................................................................6
Assessment of the team...................................................................................................................6
Conclusion.......................................................................................................................................7
Unit Feedback..................................................................................................................................8
Reference List:.................................................................................................................................9

3ENGINEERING INNOVATION
Introduction
In the past two decades technological innovations has touched heights allowing common
people to achieve milestones in life. Sustainability, on the other hand, is a concept that is
globally accepted as one of the major point of focus as more and more people recognize the
importance of their duties and responsibilities towards the environment as well as the society at
large. The deterioration of the environment has significant impact on the lives of each individual
hence it is important to combine technology with sustainability to ensure a better and healthy
future for the coming generations (Volberda et al. 2013). This report comprises of an analysis of
a sustainable innovation in terms of its feasibility, practicality and ergonomic usage by end
consumers. This report also elicits a conclusion form an investor’s perspective.
Brief description of the innovation
The idea of the business is to manage and eliminate e-waste in Delhi, with the help of
advanced technology and implementing the idea of recycling and reusing of items which are
possible and disposing of items which are not possible to recycle or reuse. In the process of
disposal, the firm wants to implement procedures which will ensure minimum carbon exposure
to the environment.
Feasibility of innovation
The first and foremost aspect of an innovation is feasibility, which means how far it is
possible to carry out or is it just a theoretical concept. Any innovation requires financial support
and initial investment in order to start the process of getting the project together. The idea that is
being discussed is management of e-waste which is one of the main reasons for air water as well

4ENGINEERING INNOVATION
as land pollution in many parts of the world, Delhi to be more specific in this case (Sthiannopkao
and Wong 2013).
Market feasibility: this is high as there are a number of business units who do not know what to
do with their e-wastes and end up dumping. With changing view among the business
environment of India more and more entrepreneurs are recognizing their duties towards the
environment and the society; hence this idea has a good market opportunity (Volberda et al.
2013).
Economic feasibility: implementation of new technology has an initial large investment, which is
a weakness for the project but the project is also very prosperous in nature as discussed in the
previous point. And the growth potential of the project in Indian Market is also good therefore it
is economically also feasible (Volberda et al. 2013).
Hence it can be said the business proposal is feasible and has potential to grow in the
future as well as disposal of e-waste has been challenging for many organisation.
Practicality of the concept
The project and practicality of the business is not only theoretically possible but also has
practical prospect as the firm has resources to incorporate the technologies and there are
prospects in the plan.
Evaluation of the market
India has ranked 5th in the production of E-Waste in the world. On the other hand, Delhi
has been declared as the most polluted cities in India, therefore it is an opportunity for the firm
on the other hand there are a number of established players in the market like e-waste recyclers,

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Hindustan e-waste management etc pose a serious threat to the idea (Uniindia.com 2017). The
government of India is also taking steps and encouraging organisations to manage the e-wastes in
a sustainable manner. Since, the proposal states that the focus in not only on disposal but also on
recycle and reuse of materials the prospects of the business increases as just 1.5 per cent of
India's E-Waste is recycled. Therefore, it can be said that there is a potential market but there are
also equal amount of threat (Uniindia.com 2017).
Analysis of the market
There are two kinds of customers in the product and services that are being elicited in the
presentation, the direct customers are people who will buy the recycled products from the
organisation, and the indirect customers are the organisation that will avail the services of e-
waste management. The products and services that are offered are said to be priced according to
the Per capita income of the region. As the products will be secondhand it will be profitable of
the consumers therefore it is within the purchasing power limit (Sthiannopkao and Wong 2013).
Investor’s point of view
Distribution strategy: in the presentation the distribution strategy is mentioned in a very arbitrary
manner without specifying the steps the process of operation is going to follow, the technology
etc are not mentioned in the strategy.
Cost and finance: The monetary explanation of the project has been offered in a good way
therefore as an investor it is helpful to understand the risk as well as prospects associated with
the project, because the procedure or the distribution strategy is still unknown as an investor that
is a major drawback.

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Rate of return: with the finance and cost of the project the rate of return is also explained. As an
investor the prospects of the project seem to be on the positive side (Sthiannopkao and Wong
2013).
Exit plan: The proposal has a satisfactory exit plan and as an investor, it is rational as well. The
idea of merger and allowing franchise is practical as well as feasible as there are several Indian
third parties help that is required in setting up the organisation as well. The proposal also states
the prospective merger companies which as an investor is helpful (Bernardo 2014).
Growth and sustainability of the product
The product and services that are mentioned in the proposal are sustainable in nature as
management of e-waste is one of the major pollution as well as societal issue globally. With the
growth and advancement of technologies that manufacturing units are more and more looking for
options that are sustainable in nature and are also assuring of the fact that their business
operation have (Palett et al. 2013). The project is back with the idea of triple bottom line and as
an investor it is important to take responsibility and invest in areas which not only is sustainable
itself but is also helping other organisations to achieve the objective of triple bottom line
(Cashman et al. 2014).
Assessment of the team
The team comprises of four individuals who have diversified knowledge base and
specialization which will help the project get insightful inputs in the operations of the business.
There are experts from both engineering as well as management background who will serve as
the main resource of the business. Innovation in terms o technology will be handled by the

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technical experts whereas the business development and expansion of the business and
implementing the management process of the business will be looked after by the management
experts. Hence the team has capabilities in carry forward the project (Bernardo 2014).
Conclusion
It can be concluded form the above assessment of the idea can that the presentation is 4.5
out of ten, there are a lot of prospect in the idea but the ideas are supported by evidence in the
presentation. As an investor it is important to see proof of the project. The reason why is
Delhi chosen out of all the cities around the world is also unclear in the presentation. There is
a lot of vague and incomplete information in the presentation based on which investors
cannot incorporate so much money. The idea of the project seems lucrative but there are
several intricate details of the project that are missing in the presentation. Thought the return,
break even and the profits are discussed in a proper info-graphic way but these information
lack support from practical factors. Therefore it can be said that the Investor is interested but
needs more information. On the other hand, the amount of $ 1,800,000 AUD, is quoted
which is too high for a single investor, therefore with more information and evidence only a
part of the investment can be arranged.

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Unit Feedback
The aspects associated with innovation like feasibility, practicality and analysis of the
market are viewed from an in-depth point of view. These aspects of innovation will help in the
future while investing in an idea. The concept of sustainability in business is also learned which
has helped in recognised the duties and responsibilities each individual have towards building a
sustainable future.

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Reference List:
Bernardo, M., 2014. Integration of management systems as an innovation: a proposal for a new
model. Journal of Cleaner Production, 82, pp.132-142.
Cashman, G.D., Nardari, F., Deli, D.N. and Villupuram, S.V., 2014. Investor behavior in the
mutual fund industry: evidence from gross flows. Journal of Economics and Finance, 38(4),
pp.541-567.
Palett, A.D., Aiswarya, S. and Jacob, P., 2013, December. E-WASTE MANAGEMENT.
In National Seminar on Green Environment Theme: Waste Management December 17th-18th,
2013 (p. 74).
Sthiannopkao, S. and Wong, M.H., 2013. Handling e-waste in developed and developing
countries: Initiatives, practices, and consequences. Science of the Total Environment, 463,
pp.1147-1153.
Uniindia.com., 2017. Workshop on 'E-Waste Management- Challenges, Prospects & Strategies'
organised. [online] uniindia.com. Available at: 1. http://www.uniindia.com/workshop-on-e-
waste-management-challenges-prospects-strategies-organised/other/news/820030.html
[Accessed 28 Jan. 2018].
Volberda, H.W., Van Den Bosch, F.A. and Heij, C.V., 2013. Management innovation:
Management as fertile ground for innovation. European Management Review, 10(1), pp.1-15.