The marketing strategies adopted by every organization are currently being digitalized in order to achieve comparative advantages. Furthermore, the process of digital marketing have been expanded to several ways along with the evolved technologies. Advertising and promoting the products is the vital activity in every organization, as it is the only vital way of attracting the customers towards the doorstep of the organization. Moreover, various digital marketing methods such as social media marketing, internet marketing along with the mobile application service provided by the organization are enhancing the process of marketing and advertising in a better way. The effectiveness of these tactics of marketing are successfully adding value to the growth of every organization. However, introducing industry 4.0 methodology to these will become more advantageous. This report will discuss the current digital marketing strategies and effectiveness of those tactics in the leading automobile manufacturing organization Ford. The effective industry 4.0 strategies in order to enhance the undertaken digital marketing tactics will also suggested to the managers of the discussed organization.
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