Organizational Digital Marketing Activities

Running head: TECHNOLOGY AND MARKETING
Organizational digital marketing activities
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TECHNOLOGY AND MARKETING1
Executive summary
The marketing strategies adopted by every organization are currently being digitalized in
order to achieve comparative advantages. Furthermore, the process of digital marketing have
been expanded to several ways along with the evolved technologies. Advertising and
promoting the products is the vital activity in every organization, as it is the only vital way of
attracting the customers towards the doorstep of the organization. Moreover, various digital
marketing methods such as social media marketing, internet marketing along with the mobile
application service provided by the organization are enhancing the process of marketing and
advertising in a better way. The effectiveness of these tactics of marketing are successfully
adding value to the growth of every organization. However, introducing industry 4.0
methodology to these will become more advantageous. This report will discuss the current
digital marketing strategies and effectiveness of those tactics in the leading automobile
manufacturing organization Ford. The effective industry 4.0 strategies in order to enhance the
undertaken digital marketing tactics will also suggested to the managers of the discussed
organization.

TECHNOLOGY AND MARKETING2
Table of Contents
Introduction................................................................................................................................3
Organization overview...............................................................................................................3
Current digital marketing activities of Ford...............................................................................3
Social media marketing..........................................................................................................4
Internet marketing..................................................................................................................4
Web marketing...................................................................................................................5
Search engine optimization................................................................................................5
Email marketing.................................................................................................................5
Mobile apps............................................................................................................................5
Effectiveness of these activities.................................................................................................6
Industry 4.0 methodologies for improvement............................................................................7
Internet of things (IoT)...........................................................................................................7
Artificial Intelligence (AI).....................................................................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................9

TECHNOLOGY AND MARKETING3
Introduction
The current competitive technical era of marketing is evidencing high adoption of
digitalization in to several stages of it; whether it is manufacturing the product or promoting
and selling it, most organization now a days adopting the advantages of digital marketing in
order to add value to their business. Moreover, the method of digital marketing enhances the
organizational business process by providing higher opportunity as well as growth options for
small business; along with that, higher conversion rate, increased brand trust, higher revenue
can also achieved by it (Kannan 2017). However, using the industry 4.0 methodology, can
provide higher efficiency to the method of digital marketing. This report is going to
emphasize the current digital marketing activities and the effectiveness of those in the well-
recognized motor company Ford. Apart from that, industry 4.0 methodologies in order to
develop the activities is also going to be discussed here.
Organization overview
The American multinational motor company Ford is well-recognized for
manufacturing amazing eye-catching and technology friendly automobiles. The company was
first founded by Henry Ford in the year 1903, and since then the company is successfully
providing its service worldwide. Apart from producing automobiles, the organization also
produces automotive parts, pickup trucks, SUVs as well as other luxury and commercial
vehicles. Moreover, the organization has recently evidenced a revenue growth of US$160.33
billion (ford.com 2019). The organization has approx. 199000 number of employees and
numerous distribution channels worldwide.