Technology Enterprise Assignment Report

TECHNOLOGY
ENTERPRISE

TECHNOLOGY ENTERPRISE: 1
Contents
Introduction............................................................................................................... 2
Long-term prospects and industry analysis.........................................................................2
Product description...................................................................................................... 3
Mission.................................................................................................................... 3
Vision...................................................................................................................... 4
Market analysis.......................................................................................................... 4
Segmentation and target market...................................................................................... 6
Business cost plan (Fixed and variable costs)......................................................................6
Management team....................................................................................................... 7
Start-up.................................................................................................................... 7
Conclusion................................................................................................................ 8
References................................................................................................................ 9

TECHNOLOGY ENTERPRISE: 2
Introduction
The report brings out a discussion on new business plan. The plan is in accordance to the
current environmental issues in UK. New venture plan is rooftop farming company. Several
uncertainties related to environment such as Air pollution, waste treatment, soil
contamination, litter, and climate changes, which lead to excessive pollution, impure air, and
lower food quality. Rooftop farming is the sound principle to preserve resources and consume
self-grown foods. The aim of the report is to create sustainable business plan by availing
blueprint short-term goals. The plan is an effective tool that can recognise, want, and
elaborate how financial needs will be fulfilled.
Long-term prospects and industry analysis
The industry reports state that this industry does not face severe competition. The industry
anticipates growth of 25 percent every year. Organic farming undertakes the target with
supportive strategy so that industry can explore more on the market based approach. Global
data says that increasing global organic farmland and number of organic producers reaching
all time at high demand with data of 181 nations. The data supports trade centres by revealing
global market reaching 97 billion US in 2017 (Allied Market Research, 2019).
Market size of vertical farming is valued at $2.23 billion in year 2018, which is anticipated to
reach $12.77 billion until 2026. Some of the core competitors in this industry will include
Aerofarms, Illlumitex, Urban Crop solution, Hort Amercians, and Sky Greens.