Competitive Analysis of UV Protection Window Films in UAE Market

TECHNOLOGY ENTREPRENEURSHIP AND PRODUCT
DEMAND

Table of Contents
Introduction and Background.....................................................................................................2
Competitive Analysis.............................................................................................................2
Solar Gard Window Films.................................................................................................3
Marine Sun Control Window Films...................................................................................3
Products and Services............................................................................................................4
Conclusion..................................................................................................................................4
References..................................................................................................................................5
1

Background
A competitive analysis is an essential instrument to assess the existing business market in
relevance to the products in concern. The UV Window Shield, that is being discussed, is
being prepared for marketing and selling in India. A competitive analysis of UAE’s market in
relevance to UV shields would help in identifying the particular rivals in the industry and the
specific weaknesses and opportunities of the business market.
Competitive Analysis
Porter’s Five Forces Analysis
Buyer Power
The Fade Reduction Window Film reduces the sun’s heat by 49%, reduces sun’s glare by
53% and rejects harmful UV rays by 99%.
Along with this, taking up relevant corporate responsibilities to improve the environmental
conditions would provide the Company an opportunity to set a mark in international business
and awareness regarding their responsibilities. This certainly leads to less buyer power.
Supplier Power
With already existing similar business in India and UAE the issue of getting raw materials
from supplier is hard. It is because no supplier wishes to give raw material to new business
without knowing its capability to attract customer
Threat of new entrants
New business in markets like the UAE and India are highly different. An easy and startup
friendly market like India tends to have huge threat of new entrants
The UAE with its new policies in business does not let new entrant to enter the business field
easily
Competitive Rivalry
Existing business like the Apex Gulf Enterprises and Solar Gard Window Films have huge
market share in their existing market, making it difficult for any market to work without
competition
2