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Transformation of Technology in Industry

Added on - 03 Dec 2019

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RESEARCH METHOD
Table of ContentsTITLE.............................................................................................................................................2INTRODUCTION, BACKGROUND AND RATIONALE...........................................................2Introduction of the study............................................................................................................2Background of the study............................................................................................................2Rationale of the study.................................................................................................................2Aims and objective of the study.................................................................................................3LITERATURE REVIEW...............................................................................................................3RESEARCH METHODOLOGY....................................................................................................5Developing the research question..............................................................................................5Research methodology................................................................................................................6ANALYSIS AND FINDINGS.......................................................................................................8CONCLUSION AND RECOMMENDATION............................................................................10Conclusion of the study............................................................................................................10Recommendation......................................................................................................................10Limitation of study...................................................................................................................10REFERENCES.............................................................................................................................11
Illustration IndexIllustration 1: Tech companies biggest source of revenue by percentage.......................................8Illustration 2: Degree of trust in the given forms of advertisement.................................................91
TITLEHow Technology has transformed the advertising industry: Case of GoogleINTRODUCTION, BACKGROUND AND RATIONALEIntroduction of the studyThe environment is changing rapidly due to technology hence organisations have to adaptto the new ways of advertising. However, if firms will not change itself as per the new changingscenario at that time it will become difficult for them with regard to mark an effective presencein the competitive business environment. Google platform is used by many companies toadvertise their products and services. It is undeniable how Google’s technology has transformedthe advertising industry. The Company is continuously upgrading its products and services tomake advertising easy. Google main core product is the search engine which is accessed over 3billion times everyday making it a right platform for advertising (Google, 2015).Background of the studyGoogle was established in 1996 by Larry Paige and Sergey Brin, Stanford Universitygraduates. The pair came up with the idea of a search engine which the previously called “Backrub “. Their work was formalised in 1998 to what is now called ‘Google’.Google is one of theleading internet technology and advertising company in the world. The company specialises ininternet search engines and related advertising services. It maintains a large index of web sitesand other online content, which are freely available through its search engine, comScore (2014).Google have 66.8% of the global search market, followed by Yahoo and Chinese search engineBaidu (Evans, 2009). Further, the company’s YouTube online video services is a leading onlinemedia platform. In light of this fact Google technology has transformed the whole businessenvironment, in terms of communication, advertising, and education.Rationale of the studyOver the past years changes in advertising have been evident as traditional methods ofadvertising are in decline and more modern ways such as television and internet advertising arebeing adopted. Technology has come with a strong force changing the ways in which advertisingis done especially in the 21stcentury. Google technology has played a big role in thistransformation by putting more pressure on how advertising is done by firms and industries. Themain reason why companies advertise is to increase awareness of their product and services.2
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