Technology in the Tourism and Hospitality Industry

Technology in the
Tourism and
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Impacts of technological change on historical development of tourism and hospitality industry
................................................................................................................................................3
Evaluate the impact of contemporary technological developments on the future growth of the
industry...................................................................................................................................4
TASK 2............................................................................................................................................5
Role of management information system in tourism and hospitality organisation................5
Role of global distribution system in the development of the industry..................................6
How OTAs and Meta search are affecting the development of the tourism and hospitality
industry...................................................................................................................................6
TASK 3............................................................................................................................................7
Importance of internet for international tourism marketing...................................................7
Evaluate the impact of social media on destination marketing..............................................8
Relationship between OTAs and tourism and hospitality organisation.................................8
TASK 4............................................................................................................................................9
Importance of security in the implementation of technology for tourism and hospitality
organisation............................................................................................................................9
Importance of data protection to the implementation of the technology in tourism and
hospitality organisation........................................................................................................10
CONCLUSION..............................................................................................................................10

INTRODUCTION
The tourism industry comprises of various small scale businesses which facilitates the
travelling to the customers and enables them in improving their experience while the hospitality
industry offers accommodation services, food and beverages, transportation etc. With the growth
of the industry various benefits are provided to the economy such as it offers employment
opportunity for all and contribute to the GDP which leads to economic development (Cavusoglu,
2019). The industry has been growing significantly and has been offering various opportunities
to the people. Due to this the level of competition among all the players has been increasing and
this leads to development of the industry in terms of advancement of the technology and
adoption of new means for improving the services for the customers. In this report various
historical developments in the development of the hospitality and the tourism industry is
discussed along with the impact of technological change on the future of the company. Also the
role of the information management system and the distribution system is discussed in the
industry. Apart from this the importance of internet and the impact of the social media are taken
into consideration which has affected the entire hospitality and tourism industry significantly.
TASK 1
Impacts of technological change on historical development of tourism and hospitality industry
The use of the technology has affected the ways in which the services are offered to the
people by the hoteliers and the ways they avail the services. The increased use of online
platforms for booking of the services, social media sites and personal sites enables the managers
of the hotel in gathering information about the customers and their behaviour with the help of
which they can offers them better and more customised services. Various impact of the
technology on the historical development of the history is given below:
 Technology improved the efficiencies of the hotel: With the improved technology the
operations of the hotels are improved due to which they can offers better services as per
their requirement because at the time of booking they ask their customers to fill the
questionnaire that facilitate them in customising the services (Mejia, 2019).
 Online Bookings: The emergence of various online sites such as Airbnb, Booking etc.
facilitate the organisation to let their customers know their offerings and determine their
requirements on the basis of searches so made by them.

 Incorporation of the innovation: The technology enables the hoteliers in improving the
quality of the services such as Hilton hotel uses Samsung HMS technology for
controlling in room services to the guests, lighting and other amenities cost saving energy
etc. while the tourism industry uses their websites for promoting their packages which
can easily be compared by the customers on the basis of which they book their services.
 Better relations with the customers: The hotel and various tourism organisations such
as Airbnb ask their customers to provide reviews for their services on the social media
platforms and on their websites so that they can attract new customers with this. Also
with the help of their feedbacks they can ensure better services next time and the data of
the customers enables them to develop various relations with them by communicating
their special packages and services.
Evaluate the impact of contemporary technological developments on the future growth of the
industry
With the increasing use of technology the hospitality and tourism industry has significantly
growing which has helped them in reducing their overall cost and in enhancing their operational
efficiency. Also with the increasing use of the technology the customer experience can be
improved by improving the quality of the services. In addition to this the communication among
the customer and the guests are improved. In future the technological development will offer
various benefits to the industry such as:
 Effective communication: The prevailing technology has been used by the tourism
companies such as Thomas Cook, Booking etc. for better marketing and promotional
techniques with the help of which they can let their customers know about different
destinations. In future the blogs, social media advertisement, online purchasing etc. will
enable them mangers in attracting more customers by analysing the needs of the
customers. This will enable them to provide the convenience to the customers with the
help of which they can take competitive edge over others (Pasek and Dróżdż, 2018).
 Innovative management and system: With the help of better technology the
connectivity among the organisations can be improved such as in case of larger chain
hotel like Marriott the effective communication among all the locations will enable them
to manage the standards of quality of their services so that they can serve their customers
better and can improve their loyalty.