University of Wales: Digital Skills and Research Methods Presentation

This presentation analyzes the application of digital skills and research methods within a business context, focusing on ASDA as a case study. The presentation begins with an introduction to technology's role in enhancing organizational efficiency, followed by a background of ASDA and the challenges arising from a lack of modern technology adoption. It highlights various modern technologies used by ASDA, including communication, business, marketing, and production technologies, and their respective impacts. The presentation also details the learnings from the case study, emphasizing the importance of modern technology in maintaining competitiveness and brand awareness. The conclusion summarizes the key findings, referencing the company's background and the issues associated with the absence of modern technology. References used in the presentation are also included.

DIGITAL SKILL AND
RESEARCH METHOD

Table of Content
 Introduction
 Company Background
 Impact of not using modern technology
 Different Modern Technology
 Impact of technology introduced
 Learning
 Conclusion

Introduction
 Technology is generally define as a use of different modern machinery to improve
the efficiency of variety of different activity which are being carried out in the
organization.

Company Background
 Asda Stores Ltd. trading as Asda, is a British
supermarket retailer, headquartered in Leeds, West
Yorkshire.
 The company was founded in 1949 when the
supermarket owning Asquith family merged with
the Associated Dairies Company of Yorkshire.

Impact of not using modern technology
There are variety of the challenges which are being
faced
 Efficiency

Continue
 Effectiveness
 Competitive challenge

Continue
Scope

Different Modern Technology
There are variety of different type of modern technology which has been already
introduced in the market and used by the Asda as well. Some of the modern
technology which is used by the Asda in the market is as follows:
 Communication technology

Continue
 Business technology
 Marketing technology

Continue
 Production technology

Impact of technology introduced
Communication technology
 The implementation of effective communication system has helped ASDA in
establishing an enhanced relationship with its suppliers, department and the
employees of the organization across various location.
Production technology
 ASDA has been making use of the all the latest technology in its production system
which will help in meeting with the demand on time.

Continue
Business technology
 In order to take the competitive advantage by
meeting the needs and want of the consumers
ASDA has come up with the technology which is
mainly designed to slow down the spoiling rate of
the fruits and vegetables with the objective of
reducing the wastage.