Technology of Salesforce Assignment Report

Running Head: TECHNOLOGY OF SALESFORCE
Technological Innovation
Name of the Student
Name of the University
Author Note

TECHNOLOGY OF SALESFORCE
1
Technological Innovation of Salesforce
Description of organization
The organization is a software company of America which is totally cloud-based. The
famous services that Salesforce provides are mostly in the area of customer relationship
management. It also provides the solution in the field of marketing automation, application
development, customer service and analytics (Sinisalo, Karjaluoto & Saraniemi, 2015). The
organization uses effective security for the data available to them, they offer scalable cost for
their solutions. The tools of CRM are customizable as per the requirement of the organization.
Innovation in Business
Salesforce has been consistent to include technological innovation in their business with a
varied range of CRM solutions (Bielawski et al., 2015). The approaches that Salesforce have
adopted are as follow:
 Marketing- The marketing techniques have developed to be customer-centric through
personalized emails, marketing campaigns, target marketing and other channels. By the
aide of analytics in real-time, the effectiveness of marketing is observed.
 Analytics- They have strong analytics and with the aid of technology the security of data
is always valuable to Salesforce.
 Infrastructure- The issues of incompatible software for hardware, deployment time and
maintenance program id facilitated by SaaS
 Artificial Intelligence- The added AI with tools of CRM to understand the needs of
customers better. They aimed to improve the satisfaction of the customers.