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INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG

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Added on  2022-01-25

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TECHNOLOGY PARK MALAYSIA BM007-3-M-ICB INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT CROSS CULTURAL ENVIRONMENT AT SAMSUNG MBA 1st SEMESTER NAME STUDENT NUMBER INTAKE CODE MODULE LEADER HAND IN DATE : SABITA KUNWAR : NPB000173 : NPSMF2001MBA : PATHIVENDRA UPADHYAYA : 10 JULY 2020 i Abstract Samsung is a global pioneer in

INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG

   Added on 2022-01-25

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TECHNOLOGY PARK MALAYSIA

BM007-3-M-ICB

INTERCULTURAL COMMUNICATION IN BUSINESS

INDIVIDUAL ASSIGNMENT

CROSS CULTURAL ENVIRONMENT AT SAMSUNG

MBA 1st SEMESTER

NAME
: SABITA KUNWAR
STUDENT NUMBER
: NPB000173
INTAKE CODE
: NPSMF2001MBA
MODULE LEADER
: PATHIVENDRA UPADHYAYA
HAND IN DATE
: 10 JULY 2020
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG_1
ii
Abstract

Samsung is a global pioneer in electronics. The operations concentrate on
innovative product innovations that add to the lives of people and create meaningful
change through social mobility. Samsung's successful and popular items include
smartphones, various smart TVs, fridges, washing machines and so on. The success story
behind Samsung's was its corporate community. Employers and staff have specific
responsibilities in fulfilling the purpose of the organization and in addressing cross-
cultural problems. The aim of this study is to learn the culture, leadership style and
communication activities of Samsung organization. This study focuses on the management
of cross-cultural business in the global economy. This will involve how Samsung
organizational culture, leadership style and communication practices are interrelated in
context of cross cultural environment. The finding also includes the evaluation of Samsung
culture and communication practices effectiveness which has played an ultimate role in the
success of Samsung organization.
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG_2
iii
Table of Contents

List of Tables
.............................................................................................................................. v
List of figures ............................................................................................................................vi

CHAPTER 1
............................................................................................................................... 1
Introduction
................................................................................................................................ 1
1.1 Samsung
................................................................................................................ 1
1.2 Background
.......................................................................................................... 1
1.2.1 Leadership Team
........................................................................................... 2
1.2.2 Management Style
......................................................................................... 3
1.2.3 Organization Culture
..................................................................................... 4
CHAPTER 2
............................................................................................................................... 5
Conceptual Framework
............................................................................................................... 5
2.1 Organizational culture
......................................................................................... 5
2.2 Leadership Style
................................................................................................... 5
2.3 Communication Practices
..................................................................................... 6
2.4 Conceptual Map
................................................................................................... 8
2.5 Research Question
................................................................................................ 8
CHAPTER 3............................................................................................................................. 10

Analysis.................................................................................................................................... 10

3.1 Relationship between organizational culture and leadership style........................ 10

3.2 Relationship between Organizational culture and Communication practices ......... 11

3.3 Influence of Samsung leadership style and organizational culture on communication
practices in context of cross cultural environment......................................................... 12

3.4 Improvement in communication practices........................................................... 13

CHAPTER 4............................................................................................................................. 14

Evaluation of organizational culture and communication effectiveness ..................................... 14
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG_3
iv
CHAPTER 5............................................................................................................................. 16

Recommendation and Conclusion ............................................................................................. 16

5.1 Recommendation................................................................................................ 16

5.2 Conclusion ......................................................................................................... 16

References ................................................................................................................................ 18
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG_4
v
List of Tables

Table 1; Name of Samsung leadership team
....................................................................... 2
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG_5
vi
List of figures

Figure 1; Relationship between Organization culture, Leadership style, Communication
practices in context of cross cultural environment.
...................................................................... 8
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG_6

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