INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG
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Added on 2022-01-25
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TECHNOLOGY PARK MALAYSIA BM007-3-M-ICB INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT CROSS CULTURAL ENVIRONMENT AT SAMSUNG MBA 1st SEMESTER NAME STUDENT NUMBER INTAKE CODE MODULE LEADER HAND IN DATE : SABITA KUNWAR : NPB000173 : NPSMF2001MBA : PATHIVENDRA UPADHYAYA : 10 JULY 2020 i Abstract Samsung is a global pioneer in
INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT AT SAMSUNG
Added on 2022-01-25
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i TECHNOLOGY PARK MALAYSIA BM007-3-M-ICB INTERCULTURAL COMMUNICATION IN BUSINESS INDIVIDUAL ASSIGNMENT CROSS CULTURAL ENVIRONMENT AT SAMSUNG MBA 1stSEMESTER NAME:SABITA KUNWAR STUDENT NUMBER: NPB000173 INTAKE CODE: NPSMF2001MBA MODULE LEADER: PATHIVENDRA UPADHYAYA HAND IN DATE:10 JULY2020
ii Abstract Samsungis a global pioneer in electronics. The operations concentrate on innovative product innovations that add to the lives of people and create meaningful changethroughsocialmobility.Samsung'ssuccessfulandpopularitemsinclude smartphones, various smart TVs, fridges, washing machines and so on. The success story behindSamsung'swasitscorporatecommunity.Employersandstaffhavespecific responsibilities in fulfilling the purpose of the organization and in addressing cross- cultural problems.The aimof this study is to learn the culture, leadership style and communication activities of Samsung organization.This study focuses on the management ofcross-culturalbusinessintheglobaleconomy.ThiswillinvolvehowSamsung organizationalculture,leadership style and communication practices are interrelated in context of cross cultural environment.Thefinding also includesthe evaluation of Samsung culture andcommunication practiceseffectiveness which has played an ultimate role in the success of Samsung organization.
iii Table of Contents List of Tables..............................................................................................................................v List of figures............................................................................................................................vi CHAPTER 1...............................................................................................................................1 Introduction................................................................................................................................1 1.1Samsung................................................................................................................1 1.2Background..........................................................................................................1 1.2.1Leadership Team...........................................................................................2 1.2.2Management Style.........................................................................................3 1.2.3Organization Culture.....................................................................................4 CHAPTER 2...............................................................................................................................5 Conceptual Framework...............................................................................................................5 2.1Organizational culture.........................................................................................5 2.2Leadership Style...................................................................................................5 2.3Communication Practices.....................................................................................6 2.4Conceptual Map...................................................................................................8 2.5Research Question................................................................................................8 CHAPTER 3.............................................................................................................................10 Analysis....................................................................................................................................10 3.1Relationship between organizational culture and leadership style........................10 3.2Relationship between Organizational culture and Communication practices.........11 3.3Influence of Samsung leadership style and organizational culture on communication practices in context of cross cultural environment.........................................................12 3.4Improvement in communication practices...........................................................13 CHAPTER 4.............................................................................................................................14 Evaluation of organizational culture and communication effectiveness.....................................14
iv CHAPTER 5.............................................................................................................................16 Recommendation and Conclusion.............................................................................................16 5.1Recommendation................................................................................................16 5.2Conclusion.........................................................................................................16 References................................................................................................................................18
v List of Tables Table 1; Name of Samsung leadership team.......................................................................2
vi List of figures Figure 1; Relationship betweenOrganization culture, Leadership style, Communication practices in context of cross cultural environment.......................................................................8
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