Assessment | Technology’s role in the transformation of the retail sector.

Technology’s role in
the transformation of
the retail sector

ROLE OF TECHNOLOGY IN THE DISRUPTION OF THE RETAIL INDUSTRY
• Convenience is one of the
major factor for which the
customers are inclined
towards online shopping
(Harris, Patricia, et al).
• Technology has helped the
customers to get everything
by remaining within the
house
• A single click helps in
getting the desired product
• Variety of products are
available in online shopping
• It becomes easier to compare
the products

INDUSTRIES WHICH HAVE SHAPED THE TRANSFORMATION
• The online shopping
sites tends to disrupt
the retail business.
• The social media
platforms also tends to
play a significant role
in the transformation
of the business
• The first online
shopping site was
established by the
amazon company in 1995
followed by that of the
EBay.

STATISTICAL AND DATA IMPACT OF THE INDUSTRY
• The sales of the e-commerce constitutes
to the ten percent of the total sales
of the U.S by the quarter of the year
2018.
• Studies claims that the about sixty
nine percent of the total population of
the United Arabs have conducted online
shopping for even once.
• Twenty five of the total population of
the Us as and the united states of Arab
have purchased something or the other
form the online networking sites.
• The people belonging belonging to the
region of Korean tends to buy groceries
rather than going to the shops
directly.

What is its future?
• The ecommerce is going to
gain more popularity in the
upcoming future.
• In Sweden, there is going
to be 18 percent in the
increase of the sales
(Sartor, Giovanni).
• By the end of the year
2020, the e-commerce is
going to bring about more
600 billion dollars (Choi).
• Though the ecommerce of the
China is considered to be
the biggest e-commerce in
the world, it is being
assumed that the e-commerce
business of the USA is
going to overtake the China
soon.

DEMOGRAPHIC IMPACT
• People belonging to
the age group below
75 tends to purchase
the items from
online.
• Belonging to the age
group of 18 to 35
consist of thirty
percent of the online
shopping population.
• On the other hand,
the people belonging
to the age group of
35 to 54 constitutes
to 34 percent of the
shopping population.

PHYSICAL RETAIL EXPERIENCE IN COMPARISON
TO THE ONLINE RETAIL EXPERIENCE
• Online shopping don not
require the physical
presence of the individual
• Variety of options are
available in online
shopping.
• One can shop by staying
within the premise of the
house.
• Products cannot be touched
when it is being purchased
from the online shopping
sites
• The products that are
available in the retail
shops are very much
limited.
• There is a fixed timings in

VARIOUS E-COMMERCE PLATFORMS
• Big-commerce is one the
biggest platform of e-
commerce (Huang and
Morad Benyoucef) The
various templates as
well as the tools that
are available helps the
other businesses to
develop significantly.
• 3dcart is the most
significant platform of
e-commerce. The
noteworthy client of the
company is that of the
Pcmag.
• WooCommerce with the
utilization of the
wordpress tends to

VARIOUS PLATFORMS OF E-COMMERCE
• Instagram is one of the
significant platform of the
e-commerce. It becomes
easier for the businesses'
men to offer the details of
the products and prices to
the customers through the
medium of the social media
application (Ting).
• Pin interest is another
form of social media
platform from which people
tend to pin their interest
(Stinchcomb, Matthew) It
has become a vital platform
of ecommerce
• Snap chat is another
significant platform which
is used for the purpose of
e-commerce.

References
• Sartor, Giovanni. Providers Liability: From the eCommerce Directive to the future. 2017.
• Choi, Se Ill. "A Study on the Future of eCommerce Systems." Smart Media Journal 4.3 (2015): 68-
73.
• Huang, Zhao, and Morad Benyoucef. "From e-commerce to social commerce: A close look at design
features." Electronic Commerce Research and Applications 12.4 (2013): 246-259.
• Ting, Hiram, et al. "Beliefs about the use of Instagram: An exploratory study." International
Journal of business and innovation 2.2 (2015): 15-31.
• Stinchcomb, Matthew. "Method for performing interactive online shopping." U.S. Patent No.
8,924,261. 30 Dec. 2014.
• Harris, Patricia, et al. "Online and store patronage: a typology of grocery
shoppers." International Journal of Retail & Distribution Management (2017).