Developing New Product and Innovation in Telecommunication Industry

Running Head: DEVELOPING NEW PRODUCT AND INNOVATION IN TELECOMMUNICATION INDUSTRY 1.
Project Proposal on Developing New Product and Product Innovation in Telecommunication
Industry
Name
Institutions

DEVELOPING NEW PRODUCT AND INNOVATION IN TELECOMMUNICATION INDUSTRY 2.
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Analysis of the detailed Project Problem Statement..................................................................3
3.0 Proposed Research aims, objectives and Research Questions...................................................4
Research Questions..........................................................................................................................5
4.0 Justification and Potential Output of the Research....................................................................5
5.0. Conceptual framework and hypothesis development...............................................................7
6.0. Research Methodology and presentation of secondary data...................................................10
7.0 Organization of the study, Budget, Project activities schedule...............................................12
Summary of the proposed project proposal Budget......................................................................12
Gantt Chart.....................................................................................................................................13
References......................................................................................................................................14

DEVELOPING NEW PRODUCT AND INNOVATION IN TELECOMMUNICATION INDUSTRY 3.

DEVELOPING NEW PRODUCT AND INNOVATION IN TELECOMMUNICATION INDUSTRY 4.
1.0 Introduction
Introduction of new products or services to the market as well as building product
innovation strategies has become an imperative for business growth in the modern competitive
business environments. The global telecommunication industry or the market has become very
competitive, and the development of new products and especially through product innovation is
one of the industry growth strategic plans (Wei & Guo, 2014). Companies operating in the
telecommunication industry are seeking to achieve a competitive advantage in their operational
markets by focusing on new product offers which are cost effective to their customers. Success
in telecommunication intensive markets or industry is robust since it requires quick catch up with
the rapid technological changes by the companies operating in the industry as well as meeting
the increasing demands from telecommunication services customers (Yeniyurt, Henke, &
Yalcinkaya, 2014). Therefore, it is a high strength for any company in the industry to develop or
provide a broad portfolio of services and solutions as a business growth strategy. This study will
focus on the development of a research project proposal aimed at providing an understanding of
the concepts of new product development as well as product innovation in the
telecommunication industry.
The organization and arrangement of this project proposal will comprise of different
sections aimed at providing detailed analysis and building on the research issues. The first
section will give an introduction to the overall problems or concepts under discussion while the
second section will outline a detailed statement of the research problems from which we build
our analysis. The third section will provide an overview of the project research aims, objectives
as well as the guiding research questions. The fourth section will give a detailed justification to