The Future Bases for Competitive Advantage in the Telecommunications Industry

This research focuses on the scope of evolving the telecommunication industry and 4PL companies in Germany. It analyzes the existing condition and further scope of the selected sector, explores the drivers for change, critical success factors, and recommends sustainable development of the industry. The study also aims to find the most appropriate and computable utilization of advanced telecommunication technology in 4th Party Logistics in Germany.

The Future Bases for Competitive Advantage in the Telecommunications Industry
(An Evaluation of Drivers for Change, Critical Success Factors, and Competitive Advantage
in the Telecoms Industry)
The Name of the Student
The Name of the University
Author note

Table of Content
Introduction: 1000 words...........................................................................................................5
Introduction............................................................................................................................5
Background of the study........................................................................................................5
Problem statement..................................................................................................................6
Rationale of the study.............................................................................................................6
Research aim..........................................................................................................................6
Research objectives................................................................................................................7
Research Hypothesis..............................................................................................................7
Structure of the study.............................................................................................................8
Literature review 4000 words....................................................................................................8
Introduction............................................................................................................................8
Summary..............................................................................................................................16
Literature Gap......................................................................................................................16
Research methodology 2000 words.........................................................................................16
Method outline.....................................................................................................................16
Research onion.....................................................................................................................16
Research philosophy and justification.................................................................................17
Research approach and justification.....................................................................................18
Research design and justification.........................................................................................19
Research strategy and justification.......................................................................................19

Data collection method........................................................................................................20
Questionnaires......................................................................................................................20
Sample size...........................................................................................................................23
Data analysis method...........................................................................................................24
Ethical consideration............................................................................................................25
Summary..............................................................................................................................25
Time horizon............................................................................................................................26
Data collection and analysis 2000 words.................................................................................27
Data presentation..................................................................................................................27
Data analysis........................................................................................................................27
Conclusion and recommendation 1000 words.........................................................................27
Conclusion............................................................................................................................27
Linking with objectives........................................................................................................28
Recommendation..................................................................................................................28
Limitation.............................................................................................................................28
Future scope of the study.....................................................................................................28
References................................................................................................................................28
Appendices...............................................................................................................................29

Introduction: 1000 words
Introduction
Background of the study
In Germany, fourth party logistics (4PL) service providers are rapidly expanding especially
after the intervention of 5Generation networking and telecommunication technological
intervention. There are some companies such as Kuehne & Nagel, Penske Logistics,
Syncreon, Yusen Logistics, and DHL have already signed agreements with major
manufacturers of the German telecommunication companies. This market condition of
telecommunication sector leads the contemporary logistics partners to manage their own
network including huge number of logistics providers throughout the Germany. To reduce the
time and space complexity of telecommunication as well as logistical operation they have
already implemented a internationalize procedure of real-time data collection through cloud
computing and cloud storage based big data analytics. The major purpose of these
technological implementations are online tracking of shipments, collect real time data about
logistical operation, monitoring delivery site, calculating most efficient way to transport and
monitoring of supply chain risks. However, as per the international growth report of
advanced logistics and telecommunication, Germany is requiring comparatively more time to
adopt 4th Party Logistics or 4PL model and outsourcing models considering the technological
advancement in networking and telecommunication. Moreover, in order to avail new
technologies in SCM, The telecommunication industry and the 4PL logistics is now growing
faster than the last five years.

As an example the technological growth in advance logistics operation DHL leads the 4th
Party logistics industry of Germany while having Deutsche Telekom as their largest
consumer. Apart from that, currently DHL and Deutsche Telekom working in a partnership
allowing both of them to work as vender as well as consumer for each other. Recently,
Deutsche Telekom has been working on the integration of parcel carrier drones named
Parcelcopter as a partial tool of lightweight logistics utilizing the cloud computing and
controlling management through advanced 4th Generation telecommunication networking
system. DHL is into future envisioning the future of 4PL logistics. Germany is under the
process of adopting and incorporating innovations designed by DHL. The future of logistics
growth of the 4th Party Logistics and the telecommunication industry of Germany relies on
the intervention of 5th Generation or 5G networking while utilising the artificial intelligence,
big data analytics, predictive analytics and traceability, and block-chain for developing
resilience and flexibility in network design.
Problem statement
Rationale of the study
Research aim
In the above described situation of telecommunication industry and 4PL companies in
Germany, this research has been focused on the further scope of evolving into a stronger
sector of Germany. Acknowledging the field of the study, the research focused on a particular
aspect of using 5G network and telecommunication usage in a part of 4PL industry. At the
same time, the research aimed to measure the competitive advantage in the Germany by

analysing the existing condition and further scope of the selected sector. On the other hand,
this research also aimed to find out the most appropriate and computable utilisation of
advance telecommunication technology in 4th Party Logistics in Germany. Moreover, the
major aim of this research is to find the competitive advantage in the German
telecommunication industry while exploring the existing driver for change, analysing the
critical success factor and recommending for the further scope sustainable development of
this industry.
Research objectives
The objectives of this research have been designed in order to achieve the aim of the study
considering the feasibility, attainability of the measurable parameters. These objectives are:
To test the hypothesis
To find the Competitive advantage in the German Telecommunications Industry
To find the Drivers for change in the German Telecommunications Industry
To find the most critical success factor in German Telecommunications Industry for future
Research Hypothesis
H1: Implementation of real time and accurate predictive data analysis with the intervention of
5G technology as part of 4PL can increase the competitive advantage of German
Telecommunication Industry based on automobile connection.
H0: Implementation of real time and accurate predictive data analysis with the intervention
of 5G technology as part of 4PL cannot increase the competitive advantage of German
Telecommunication Industry based on automobile connection.

Structure of the study
Literature review 4000 words
Introduction
Background of German Telecommunication Industry:
Germany has one of Europe’s largest telecom markets, as befits a country with a
population of more than 82 million. Penetration in the broadband and mobile sectors is about
average for the region. Both the fixed network and broadband markets are dominated by
Telekom Deutschland, though other notable players include freenet, Vodafone and
Telefónica. These altnets have gained market share as the incumbent continues to struggle
against regulated network access conditions and market competition, both of which have led
to declining revenue during the last few years. Germany telecommunication market has been
fully liberalized since January 1, 1998. Germany is served by an extensive system of
automatic telephone exchanges connected by modern networks of fiber-optic cable, coaxial
1.Introduction
2.Literature Review
3.Research Methodlogy
4.Data presentation
5.Analysis and interpretation
6.Conclusion and Recommenation

cable, microwave radio relay, and a domestic satellite system; cellular telephone service is
widely available, expanding rapidly, and includes roaming service to foreign countries. As a
result of intensive capital expenditures since reunification, the formerly antiquated system of
the eastern part of the country has been rapidly modernized to the most advanced technology.
Deutsche Telekom began rolling out FTTH networks in ten cities in 2011, following the
launch of pilot projects in Hennigsdorf, Braunschweig and Dresden in 2010.
Existing condition of German Telecommunication Industry and competitors:
The Telecommunication service of Germany involves in the design, integration,
installation, on-site service, monitoring, Maintenance, training, Power monitoring, sales and
market monitoring. Apart from that the German telecommunication industry also involves in
providing Mobile network services, Internet Broadband, TV and other Media based service
providing. The government has planned to invest more than one billion Euros in optical fibre
based infrastructure throughout the nation in order to increase the data transfer efficiency and
accuracy by losing or distorting minimum amount of data during long distance data
transmission. Telekom Deutschland has declared that they are going to expand in vectoring
VDSL, NB-IoT network and they have also committed to provide advanced 5G networking
system for both commercial and personal use across the previous network footprint of 4G. On
the other hand, Vodafone Germany has recently launched a cloud-based GigaTV service
because of the ever-increasing demand for the enhancing forecasting speed. GigaTV has
promised to provide in LTE speeds to 500Mb/s across the Germany. Apart from that recently
the general electronics/ICT sales faced a accelerated increment due t higher demand in
commercial as well as personal amusement purpose. Along with the electronics, the IT sales
such as IT hardware, software and services are also showing significant growth compared to
the past few years. The leading telecom services in Germany are Telekom Deutschland,
freenet, BT Global Services, Tele2 Germany, Telefónica Germany. The other players in

Germany’s telecom sector are CallMobile, Deutsche Telekom , E-Plus , Energie Baden-
Wurttemberg , Kabel BW, Kabel Deutschland , PrimaCom , QSC , Sky Deutschland , The
Cloud , Tiscali , United Internet , Unitymedia , and Vodafone Germany. Deutsche Telekom
(DT) Germany has recently announced that for domestic transmission across the Germany te
company is going to implement the first 5G antennas which are activated recently fo
transmitting within Berlin as of now. The major benefits of this 5G connection network in a
real time data transmission environment is this setting enables the use of pre-standard 5G
New Radio (5G NR) that is capable to achieve more than 2Gbps data transmission speed for a
single electronics device. After the successful expansion of this advanced technology they
will be producing large scale build-out within the year 2020.
This statistic shows data on the external revenues of the telecommunications industry in
Germany from 1998 to 2017. In 2016, the German telecommunications industry generated a
total revenue of 56.9 billion euros. The figures include revenues from fixed-line and mobile
communications and the cable TV infrastructure.
Total
Deutsche
Telekom
AG
Competitors
1998 44.2 32.8 11.4
1999 48.1 31.4 16.7
2000 56.2 33.2 23
2001 60.5 35.1 25.4
2002 62 35.3 26.7
2003 63.9 34.4 29.5
2004 66.8 34.7 32.1
2005 67.3 34.2 33.1

Total
Deutsche
Telekom
AG
Competitors
2006 66.3 32.5 33.8
2007 63.9 30.7 33.2
2008 62.3 28.9 33.4
2009 60.4 28 32.4
2010 59.2 27.3 31.9
2011 57.8 26.4 31.4
2012 58 25.8 32.2
2013 57 25.4 31.6
2014 56.8 25 31.8
2015 57.4 25.1 32.3
2016 56.9 24.7 32.2
2017* 56.7 24.6 32.1
The challenges in 4 Party Logistics service providers:
The basic concept behind the 4th party logistics is the flow of information in any organisation
that monitors and control the overall logistical operation of a company with the help of other
independent service provider. Most of the 4th Party Logistics companies are Information
Technology based companies and belong to the Telecommunication service providing
sectors. In German Telecommunication industry, the trends of IT service proving as a 4 party
logistics had become popular at early 20’s. However, most of the German industries still need
lots of improvements in their advanced logistics control and processing system, which can be
only be solved by the intervention of 4th Party Logistic services. After the incorporating the

Internet of Things and Web 2.0, the competitive environment within this sector and the urge
for evolving rapidly have increased significantly. In this situation, the intervention of 4th
Generation networking allowed the internet of things to incorporate wireless interconnection
system while the data transfer bandwidth was very limited. Along with the enhancement of
the volume of data operated within any organisation, the need of boosting up the data transfer
rate is becoming highly acclaimed. In this situation the intervention of 5th Generation
networking system not only allows this 4th Party Logistics company to store huge amount of
data simultaneously, it also allows the 4PL companies to handle wide range of detailed data
wile processing them in high speed data transitioning environment. As a part of 4th party
Logistics the telecommunication industry of Germany can use this opportunity to survive the
competitive environment of automotive data processing and data operating.
Intervention and utilisation of 5G Technology in telecommunication:
While the global telecommunication industry inconsistently accelerating their pace of
improvement the fifth generation of wireless networking system is becoming the most
efficient and productive way of data transmission for both internal ad external commercial
operations. 5G is a marketing term for some new mobile technologies. Definitions differ and
confusion is common. The ITU IMT-2020 standard provides for speeds up to 20 gigabits per
second and has only been demonstrated with millimeter waves of 15 gigahertz and higher
frequency. The more recent 3GPP standard includes any network using the NR New Radio
software. 5G New Radio can include lower frequencies, from 600 MHz to 6 GHz. However,
the speeds in these lower frequencies are only modestly higher than new 4G systems,
estimated at 15% to 50% faster. It also changes the utilisation of latest networking
technologies such as Internet of Things or IoT, Mobile Media, Cloud computing and database
management, automatic data transmission and others. The major focus of this fifth generation
of wireless networking is speed and data transmission accuracy which higher portability. All

of these properties increase its usability in business operations especially for
telecommunication industry.
RFIDs and advance logistics:
RFID or Radio-frequency Identification is a identification system of physical object
by utilising the radio signal under stipulated bandwidth as a media of verification and
detection procedure. It is part of Automatic Identification and Data Capture or AIDC system
that not only verify the identity of the object, while also allow to collect data about the
weight, type, geographical position of the object. The difference between traditional barcode
detection and the RFID is that barcode detection allows the detection system to decode the
barcode to generate respective id of the object for comparing it to the designated id; however,
the RFID chip can stores information about the object details including the size, current
position, previous dispatched time, receptive time and others. The working process of RFID
is consists of three separate intermediates namely RFID tag with circuit that stores the
information, an attached antenna with RFID tag that emits the radio wave, RFID interrogator
or receptor that receive that emitted radio wave. In next phase, the receptor transmits the data
to the decoder that decode the frequency into numeric information and finally displays in the
interface of the host computer system.
The RFID is mostly uses in logistics and physical object transactions that require
verification procedure. The major uses are supply chain management, package tracking,
Counterfeit prevention in pharmaceutical industry, Asset tracking, inventory management
and others. In telecommunication industry the utilisation of RFID automatic data
identification system is used in mainly asset tracking and consumer support procedure. Some
traditional telecommunication service providers like AT&T, British Telecom, Telekom
Australia are using the RFID system to tracking their assets and expensive equipments as
well as in consumer service providing. Apart from that connecting the RFID system with the

administration network allows the operator to monitor and control the logistic operation
worldwide.
Cloud computing:
Cloud computing is a part of industry 4.0 that allows the user to process a particular
data through different interface from different location simultaneously through the virtual
connectivity in the networking ensuring the safety and security of the data and preventing
unexpected data loss. Cloud computing is a most renowned technology in modern era for its
unlimited amount of operational benefit. In telecommunication industry the cloud computing
is one of the most highly used tool to operate global data and information in a real time
environment. After the implementation of the wireless networking system especially
5Generation connectivity the possibility of utilising cloud computing as a real time
operational tool has became unlimited. The wireless connectivity provides the speed
efficiency as well as the portability while enhancing the quality of cloud computing service.
In telecommunication industry the cloud computing is used both for internal and external
factors. Cloud computing is very useful for organisational file handling, data sorting,
synchronisation, automatic data processing and complex computing of different information
from different sources . At the same time, cloud computing is one of the major service that
telecommunication providers offer to their client independently or as part of the major
connectivity facility. Intervention of 5G technology in cloud computing allows many 4PL
companies to serve their consumer with more accuracy.
Big Data:
Big data emphasize the huge amount of data storage and handling method that allows
the user to store the essential data in a secured non physical cloud storage system with high
storage capacity without compromising the physical space for the data storage and data

handling operation. Telecommunication industry operates huge amount of data that requires a
massive non volatile storage system. In Big data storage system, an organisation can store
market information, consumer reports, internal or operational data and other essential
information. Big data also allows predictive analysis by utilising the large amount of
previously stored sequential data. In 4PL operation the utilisation of big data is considerably
high that can be noticed in the inventive operation of DHL company in Germany. Through
the utilisation of Big data a telecommunication company can enhance the accuracy and
capacity of forecast network implementing the value based network capacity planning. Big
data and Apache Hadoop are the most utilized networking setup in Telecommunication and
relation mapping in database management. Incorporating the advantage of 5G wireless
networking system with high data transaction limit enhances the overall capability of utilising
the data transfer from cloud storage to user port and vice versa.
Internet of things:
Internet of things represents the physical connectivity of different user interface with
the network that allows multiple user to execute an interconnected operation with higher
flexibility and portability. Along with the integrated technological enhancement the scope of
utilising internet of things increases too. At the same time, in mechanical to IT based
operation the use of internet of things has increased significantly after the intervention of
warless networking. Real time identification technologies such as RFID, GPRS and other
have increased their time and accuracy efficiency after the intervention of 5G technology in
network management and operation. For 4PL Company the internet of things can act as a tool
of innovation in data transfer and information control system. In recent days this innovative
ideas have already been implemented in many telecommunication organisation. The advance
topological diagram that reduces the time complexity can enhances the potential utility of
wireless networking, terminal porting and flexibility of data flow. The high transactional

bandwidth of 5G networking technology allows the components of internet of things to
interact with each other in more accurate, efficient and less time-consuming way.
Summary
Literature Gap
Research methodology 2000 words
Method outline
The research method outline is the guidance for the researcher, which allows executing the
selected procedure as per the requirement. The outline of the research is determined by the
research philosophy, research approach, research design and research strategy. All major
section of the research procedure are included in the research outline including data
collection, findings and interpretation. The outline of this research has been made by keeping
in mind the feasibility of the procedure in order to examine the drivers of changes German
telecommunication Industry and the utilisation of RFID for developing more efficient and
accurate service. The outline of the method for this research provides a mix method of
execution considering the intervention of literature review and survey. The research onion,
structure, collection and analysis method are the main components of the outline.
Research onion
The research onion reflects the layer of preparation and execution of various components of
the research. In this research, the determination of research philosophy and design was
conducted at the most initial stage that is considered as the outer layer of the research onion.

The progression of internal layers consisting methods, strategies have been ended as the core
of the onion, which is data analysis and findings.
Fig x: Research Onion
Source:
Research philosophy and justification
Research philosophy determines the philosophical interventions underlying the selection of
the research strategy and presentation method. Three optional research philosophies are
usually used namely Positivism, Interpretivism, and Realism philosophy. Positivism
philosophy allows the research to deduct any social or scientific theory and explore within a
certain subject with rational interpretation of numerical data and information. The
Interpretivism philosophy allows the research to collect subjective data without any
numerical analysis. Realism philosophy allows conducting both subjective interpretation as
well as numerical analysis in a realistic environment with rational interconnections. In this
research both numerical and subjective data have been collected. Therefore, in order to
design the research as per the requirement the realism philosophy has been adopted for

analysing the critical success factor and drivers in German telecommunication industry to
increase competitiveness. The government policies, regulations, new licences, other telecoms
operators, privatisation of telecommunication sectors, IPOs, acquisitions and others influence
the telecommunication industry in Germany. The telecommunication market of Germany
including Mobile, Internet, Logistics and other operations are expecting a rapid expansion
over coming 2 years
The market for connected products such as mobiles and other connecting devices is at a
budding stage but Germany is expecting a rapid growth over the coming years. This trend
will gain a grip in the fields of automotive, healthcare, energy and mining.
Research approach and justification
Research approach defines the approach of executing the research considering the purpose of
and scope of the research. Inductive and deductive are the two major approaches that are used
as per the requirement of the research. Inductive research approach is usually used to finding
cause and effect analysis while exploring a bounded environment. On the other hand, the
deductive research approach allows the research to deduce the hypothesis in the light of
relevant and rational analysis of interconnecting constrains and regulatory attributes. To
analyse the critical success factor and drivers in German telecommunication industry to
increase competitiveness the research had made a hypothesis and a null hypothesis that
required to be deduced. Therefore, in order to develop the research method aiming the
establishment of taken hypothesis on the telecommunication industry of Germany the
Deductive research approach has been followed.

Research design and justification
The research design emphasise the execution procedure of research concerning the scope of
implementing the research strategy and availability of research tools. Three types of research
design modules are available to develop namely Exploratory, Explanatory and Descriptive.
Exploratory design allows the research to explore a specific environment considering the
interactive constrains and parameters. Explanatory design is used to prove the authenticity
and feasibility a theory, model or hypothesis while explaining the components to justify the
choice. Descriptive design allows the research to elaborate a particular topic under certain
theories and methods while examining its viability and external impacts. In this research
analysing the critical success factor and drivers in German telecommunication industry to
increase competitiveness was the major focus. At the same time, the research needed to prove
the taken hypothesis with rational explanation. Therefore, in order to explain the essentiality,
viability and authenticity of the taken hypothesis Explanatory research design has been taken
under consideration for this research.
Research strategy and justification
Research strategy implies the strategic choice of selecting and implementing tools that the
research uses to fulfil the aim under certain consideration. In this research to analysing the
critical success factor and drivers in German telecommunication industry to increase
competitiveness multiple types of data collection and analytical strategies have been
considered. To collect primary data the survey questionnaires had been developed to conduct
a survey on a stipulated sample size. The survey will be conducted on online after inform the
participants about the purpose of the survey. The data will be collected via bit processing
packages depending on the respondent’s answer. The collected numerical data have been
analysed by the multivariate technique by utilizing MANOVA as a tool for studying

relationship between multiple independent and dependent variables. This research chose
Literature review to collect secondary data strategically.
Data collection method
Data can be collected from primary and secondary sources where the primary source implies
the real time data collection within stipulated sample size and secondary data collection refers
the data collection procedure from another research and documentations on similar topic. For
analysing the critical success factor and drivers in German telecommunication industry to
increase competitiveness this research mainly focused on the primary data collection from a
particular field of real time data collection. However, the literature review of this research
emphasise the secondary type data collection through Online Study of published research
reports, Government surveys, the study of annual reports of key telecom players in Germany.
For primary data collection Online Survey with structured questionnaire with the five-level
Likert-type scale optional answers was used.
Questionnaires
For accomplish the purpose of the study this research designs questionnaires for close ended
structured Survey on a stipulated target population. 12 close ended structured questionnaires
have been designed to develop the survey based data collection. However, within these 10
questions, 2 questions are demographical questions, 2 questions are designed for the
respondents of top management position, other 2 questions are for the respondents for
logistics stuffs and rest 2 questions are for Service operators. All of the questions are close
ended while considering the Likert Scale based MCQs setup for the survey questioners. Each
of the set of questions for respective respondents is presented below:

General questions
Special Questions for respondents of top management position
1)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
2)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
3)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree

4)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
Special Questions for Logistics Stuffs
1)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
2)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
Special Questions for Service Operators
1)

o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
2)
o Highly Agree
o Agree
o Neutral
o Disagree
o Highly Disagree
Sample size
Sample size refers the area of the real time data collection field on which the research has
been conducted to collect primary data utilising various tools and strategy. For analysing the
critical success factor and drivers in German telecommunication industry this research
conducts structure close-ended survey on 50 Telecommunication Experts from 5
telecommunication companies in Germany. These sample size are selected to collect
maximum possible data about the telecommunication industry of Germany and their future
scope of development within limited time span. The number of participants is equally
distributed, where 10 employees of separate designations are selected from each of the 5-
telecommunication companies. 2 employees from managerial level are selected to analyse the
organisational operation from the regulatory perspective. 4 employees of logistic department
from each organisation have been selected to develop a clear understanding of logistical

operation in telecommunication industry. 4 employees of operational department from each
organisation have been selected to examining the core service providing operation of selected
sector in Germany. The detailed description of selected sample size for primary data
collection has been shown below:
 10 managers (2 from each company)
 20 logistics stuffs (4 from each company)
 20 Service operator (4 from each company)
Data analysis method
Data analysis is the major part of a research that holds the success factor and value of the
entire study determining either the research is going to achieve the objective or not. The
collected data can be analysed by either numerical analysis or rational factor based logical
analysis. The Quantitative analysis allows the research to analyse the collected numerical
data by mathematical and statistical analysis. On the other hand the qualitative analysis
allows to rationally explain or explore any subject with various interconnected conceptual
attributes. For analysing the critical success factor and drivers in German telecommunication
industry this research considered both qualitative and quantitative data analysis. For
quantitative analysis the survey uses the Likert-scale score based report generated from the
survey while calculating the percentage of participants for a specific response. The collected
numerical data have been analysed by the multivariate technique by utilizing MANOVA as a
tool for studying relationship between multiple independent and dependent variables. The
qualitative analysis has been done on the secondary data and information in literature review
section.

Ethical consideration
The ethical confederation is chiefly essential for any research for ensuring the authenticity
and the credibility of the study. The ethical consideration of this study allowed to conduct the
research under the rules and regulations while getting an approval from the ethical measure.
The research has been conducted in a way that could not be cause any personal and
occupational harm to the respondents as well as to the respective organisations under the
enforcement of Data Protection Low, Human rights, Cyber acts and regulations. The research
also ensured that the document and data collected from the primary data will not be
implemented any other unauthorised process or research. The research will also ensured that
the process of data collecting through structure survey would be conducted after the
conscious agreement from the respondents acknowledging the research purpose and detailed
questionnaires.
Summary
To analyse the critical success factor and drivers in German telecommunication industry to
increase competitiveness the research follows realism philosophy. In order to develop the
research method aiming the establishment of taken hypothesis on the telecommunication
industry of Germany the Deductive research approach has been followed. In order to explain
the essentiality, viability and authenticity of the taken hypothesis Explanatory research design
has been taken under consideration for this research. The literature review of this research
emphasise the secondary type data collection through Online Study of published research
reports, Government surveys, the study of annual reports of key telecom players in Germany.
For primary data collection Online Survey with structured questionnaire with the five-level
Likert-type scale optional answers was used. For analysing the critical success factor and
drivers in German telecommunication industry this research conducts structure close-ended

survey on 50 Telecommunication Experts from 5 telecommunication companies in Germany.
The collected numerical data have been analysed by the multivariate technique by utilizing
MANOVA as a tool for studying relationship between multiple independent and dependent
variables.
Time horizon
Activities Start date Duration
(days)
Selection of Topic 10-Jan 5
Constructing the Research Layout 14-Jan 10
Literature Review 22-Jan 20
Selection of research methods 10-Feb 10
Development of Research Plan 20-Feb 10
Data Collection from Secondary Resources 01-Mar 25
Data Collection from Primary Collection 20-Mar 20
Analysis and Interpretation of Collected Data 1-Apr 15
Formulating Conclusion 16-Apr 5
Development to Draft 22-Apr 7
Final Work Submission 30-Apr 7
Gantt chart

Final Work Submission
Development to Draft
Formulating Conclusion
Analysis and Interpretation of Collected
Data
Data Collection from Primary Collection
Data Collection from Secondary Resources
Development of Research Plan
Selection of research methods
Literature Review
Constructing the Research Layout
Selection of Topic
01-Jan 31-Jan 02-Mar 01-Apr 01-May
Start date
Data collection and analysis 2000 words
Data presentation
Data analysis
Conclusion and recommendation 1000 words
Conclusion

Linking with objectives
Testify the hypothesis:
Finding the Competitive advantage in the German Telecommunications Industry:
Finding the Drivers for change in the German Telecommunications Industry:
Finding the most critical success factor in German Telecommunications Industry for future:
Recommendation
Limitation
Future scope of the study
References
https://www.statista.com/statistics/459858/revenue-telecommunications-industry-germany/#0

Appendices