The Future Bases for Competitive Advantage in the Telecommunications Industry

The Future Bases for Competitive Advantage in the Telecommunications Industry
(An Evaluation of Drivers for Change, Critical Success Factors, and Competitive Advantage
in the Telecoms Industry)
The Name of the Student
The Name of the University
Author note

Table of Content
Introduction: 1000 words...........................................................................................................5
Introduction............................................................................................................................5
Background of the study........................................................................................................5
Problem statement..................................................................................................................6
Rationale of the study.............................................................................................................6
Research aim..........................................................................................................................6
Research objectives................................................................................................................7
Research Hypothesis..............................................................................................................7
Structure of the study.............................................................................................................8
Literature review 4000 words....................................................................................................8
Introduction............................................................................................................................8
Summary..............................................................................................................................16
Literature Gap......................................................................................................................16
Research methodology 2000 words.........................................................................................16
Method outline.....................................................................................................................16
Research onion.....................................................................................................................16
Research philosophy and justification.................................................................................17
Research approach and justification.....................................................................................18
Research design and justification.........................................................................................19
Research strategy and justification.......................................................................................19

Data collection method........................................................................................................20
Questionnaires......................................................................................................................20
Sample size...........................................................................................................................23
Data analysis method...........................................................................................................24
Ethical consideration............................................................................................................25
Summary..............................................................................................................................25
Time horizon............................................................................................................................26
Data collection and analysis 2000 words.................................................................................27
Data presentation..................................................................................................................27
Data analysis........................................................................................................................27
Conclusion and recommendation 1000 words.........................................................................27
Conclusion............................................................................................................................27
Linking with objectives........................................................................................................28
Recommendation..................................................................................................................28
Limitation.............................................................................................................................28
Future scope of the study.....................................................................................................28
References................................................................................................................................28
Appendices...............................................................................................................................29

Introduction: 1000 words
Introduction
Background of the study
In Germany, fourth party logistics (4PL) service providers are rapidly expanding especially
after the intervention of 5Generation networking and telecommunication technological
intervention. There are some companies such as Kuehne & Nagel, Penske Logistics,
Syncreon, Yusen Logistics, and DHL have already signed agreements with major
manufacturers of the German telecommunication companies. This market condition of
telecommunication sector leads the contemporary logistics partners to manage their own
network including huge number of logistics providers throughout the Germany. To reduce the
time and space complexity of telecommunication as well as logistical operation they have
already implemented a internationalize procedure of real-time data collection through cloud
computing and cloud storage based big data analytics. The major purpose of these
technological implementations are online tracking of shipments, collect real time data about
logistical operation, monitoring delivery site, calculating most efficient way to transport and
monitoring of supply chain risks. However, as per the international growth report of
advanced logistics and telecommunication, Germany is requiring comparatively more time to
adopt 4th Party Logistics or 4PL model and outsourcing models considering the technological
advancement in networking and telecommunication. Moreover, in order to avail new
technologies in SCM, The telecommunication industry and the 4PL logistics is now growing
faster than the last five years.

As an example the technological growth in advance logistics operation DHL leads the 4th
Party logistics industry of Germany while having Deutsche Telekom as their largest
consumer. Apart from that, currently DHL and Deutsche Telekom working in a partnership
allowing both of them to work as vender as well as consumer for each other. Recently,
Deutsche Telekom has been working on the integration of parcel carrier drones named
Parcelcopter as a partial tool of lightweight logistics utilizing the cloud computing and
controlling management through advanced 4th Generation telecommunication networking
system. DHL is into future envisioning the future of 4PL logistics. Germany is under the
process of adopting and incorporating innovations designed by DHL. The future of logistics
growth of the 4th Party Logistics and the telecommunication industry of Germany relies on
the intervention of 5th Generation or 5G networking while utilising the artificial intelligence,
big data analytics, predictive analytics and traceability, and block-chain for developing
resilience and flexibility in network design.
Problem statement
Rationale of the study
Research aim
In the above described situation of telecommunication industry and 4PL companies in
Germany, this research has been focused on the further scope of evolving into a stronger
sector of Germany. Acknowledging the field of the study, the research focused on a particular
aspect of using 5G network and telecommunication usage in a part of 4PL industry. At the
same time, the research aimed to measure the competitive advantage in the Germany by

analysing the existing condition and further scope of the selected sector. On the other hand,
this research also aimed to find out the most appropriate and computable utilisation of
advance telecommunication technology in 4th Party Logistics in Germany. Moreover, the
major aim of this research is to find the competitive advantage in the German
telecommunication industry while exploring the existing driver for change, analysing the
critical success factor and recommending for the further scope sustainable development of
this industry.
Research objectives
The objectives of this research have been designed in order to achieve the aim of the study
considering the feasibility, attainability of the measurable parameters. These objectives are:
To test the hypothesis
To find the Competitive advantage in the German Telecommunications Industry
To find the Drivers for change in the German Telecommunications Industry
To find the most critical success factor in German Telecommunications Industry for future
Research Hypothesis
H1: Implementation of real time and accurate predictive data analysis with the intervention of
5G technology as part of 4PL can increase the competitive advantage of German
Telecommunication Industry based on automobile connection.
H0: Implementation of real time and accurate predictive data analysis with the intervention
of 5G technology as part of 4PL cannot increase the competitive advantage of German
Telecommunication Industry based on automobile connection.