Television as Advertisement Tool

Running head: TELEVISION AS ADVERTISEMENT TOOL
Is TV advertising still the most powerful advertising medium or has it faded in importance?
Over the years, promotion and marketing strategies have been changed in line with the
increasing change of communication mediums. Nowadays, the evolution of social media sites
became the new advertising medium (Chithra & Kothai, 2014). The revolution of Twitter,
Facebook and other social networking sites not only encouraged youth participation but also
brought the attention to what is called social media marketing.
With the rising of New Media, which is more familiar as online media or internet media,
television media is losing its charm. In the 21st century, people lead a very fast-paced life, where
hardly they make out some time to watch televisions. The use of the social media platforms are
being widely used by most of the businesses in order to reach out to maximum customer base
who get themselves updated with latest news using the social media platforms (Hadfield,
Yazdani & Vinson, 2014). To be very specific, people do not get enough time, so all they want is
short and compacted information. Even if they get time, instead of watching television, they
prefer reading materials on their smart phones or laptops. It is observed that people found
reading on smart phones or laptop more comfortable rather than watching television. Thus it can
be said internet media or new media has the prospect and on the whole it benefits its audience.
There as a marketing strategy and advertisement tool, the social media is dominating the sphere
of advertisement.
Even though the rise of social media sites as the medium of advertisement is increasing
and assumed to have been fading out the existence of television as one of the effective tool of
advertisement, still the usefulness as well as the effectiveness of social media cannot be
completely overlooked or denied (Lerman, Young & Sanchez, 2012). It will be right to assert