International Management Report 2022

Running head: MANAGEMENT
International Management
Name of the Student:
Name of the University:
Author Note:

1MANAGEMENT
Executive Summary:
The aim of the report is to provide an insight into Telstra Corporation Ltd and the plans of its
business expansion in Germany. The report puts forward a brief background of Telstra along
with mentioning the reasons for the overseas expansion. There is also discussion about the ethics
and corporate social responsibility. The report also gives an overview of the country chosen and
provides a macro environmental analysis taking into account the political, social, economic and
the legal environment. The report also puts across recommendations based on the review of CSR
and the macro environment analysis

2MANAGEMENT
Table of Contents
1. Introduction:................................................................................................................................3
2. Brief Background including Why it Might Consider Overseas Expansion.................................3
3. Ethics and Corporate Social Responsibility Issues......................................................................5
3. Introduction of Chosen Country:.................................................................................................8
4. Political & Legal Environment Analysis.....................................................................................8
5. Economic Environment Analysis:...............................................................................................9
6. Socio-cultural Environment Analysis........................................................................................10
7. Recommendations based on CSR Review and Macro Environment Analysis..........................10
8. Conclusions................................................................................................................................10
References:....................................................................................................................................11

3MANAGEMENT
1. Introduction:
The report aims at providing an overview of Telstra Corporation Ltd and its plans of
expanding its business in Germany (telstra.com.au, 2019). It is the largest telecommunication
firm headquartered in Australia that operates and builds telecommunication network and also
markets mobile, voice, access, internet, pay television and various other services and products.
Telstra has long history in Australia. The company has now become completely privatized and
undergone a change program for becoming increasingly customer centric. The company
generated revenue of AUD$ 27.1 billon till the year 2016 and earned a profit of about AUD$5.8
billion. Telstra has various subsidiaries and the prominent among them includes Telstra Media,
Ooyala, Foxtel, Telkomtelstra and Pacnet.
During the earlier part of 1990s, Telstra faced immense competition not ony from Optus
which was considered as the second largest communication company of Australia but also
various small providers (telstra.com.au, 2019). Telstra retained ownership of fixed line telephone
network and played a major role in supplying resources to Government for upgrading it to
National Broadband Network. The company also has a pay TV and network for data cable
known as Foxtel.
The report commences with a brief background of the company and the reasons for its
overseas expansion. The report also discusses about the ethics and the corporate social
responsibility of the firm. There is also a brief introduction of the chosen country along with an
analysis of the political, social, legal and economic environment. The report also puts across
recommendations on the CSR review and the macro environment analysis.