Country/Product Opportunity Brief

Running head: COUNTRY/PRODUCT OPPORTUNITY BRIEF
Country/Product Opportunity Brief
Name of the Student
Name of the University
Author note

1COUNTRY/PRODUCT OPPORTUNITY BRIEF
Executive Summary
The report has helped in the entire analysis of the country or the product opportunity brief for
Telstra company which is situated in Australia. This has been seen that there are different
kinds of situational analysis along with market and competitor analysis which have been
conducted in order to analyze and understand the position of the company in the Singapore
market. The consumer purchasing behavior along with the different other tactics have been
explained and analyzed in an effective manner. Lastly, the SWOT analysis have been
conducted which has helped in analyzing and understanding their weaknesses along with
strengths which can be used by the company.

2COUNTRY/PRODUCT OPPORTUNITY BRIEF
Table of Contents
1. Introduction............................................................................................................................3
Overview of Telstra....................................................................................................................3
Opportunity for Export to Singapore.........................................................................................3
2. Situational Analysis...............................................................................................................4
2.1 Business Environment..........................................................................................................4
2.2 Market Analysis...................................................................................................................8
Segmentation and Target Market...........................................................................................8
Characteristics of Consumer and Buying Behaviour.............................................................9
Pricing....................................................................................................................................9
Import Duties and Tariffs.....................................................................................................10
2.3 Competitor Analysis...........................................................................................................10
Existing Competition...........................................................................................................10
2.4 Analysis of Organization....................................................................................................10
Sources of Competitive Advantage......................................................................................10
Limitations...........................................................................................................................11
3. SWOT Analysis...................................................................................................................11
Implications..........................................................................................................................13
References................................................................................................................................15

3COUNTRY/PRODUCT OPPORTUNITY BRIEF