Analysis of Digital Marketing Strategies for Telstra Company

DIGITAL MARKETING
Name
Professor
Course
Institution
Date

Analysis of Digital marketing for Telstra Company
Telstra Company Limited is among the largest telecommunication companies in Australia
which operate and builds telecommunications networks and market voice, internet taxes, mobile,
pay television among other products and services According to (Peel, 2007), Telstra targets
every person that has access to and/or can use a mobile phone. Its audience set is comprised of
people from diverse settings and age groups. These include business persons, farm workers,
businesses, as well as students and school kids who can't afford phones. Their marketing strategy
varies as they are applied depending on the age group of a given audience. This is because the
younger gen, for instance, is usually more tech-savvy hence their packages will be much
different from those offered to persons above 60 years as they may tend to call for simpler tech
services. The paper offers an analysis of Telstra Company Limited with respect to its marketing
strategies and the performance implemented.
Telstra started its digital marketing strategy by the development of a dedicated digital
network group alongside contact and retail centers. The principal operational approach was to be
more digitally affiliated. To achieve this, digital events needed to be included in the core value of
the operational framework. Telstra digital collection is geared toward quick, visible wins, the
principle of commercial activities that necessitates a profound investment but in turn, deliver
substantial payback and absolute infrastructure development. A quick win service was to serve
the customer through social media channels. While investment on technological infrastructure
which comprises replacing layer identity at Telstra and the worth of the project was million
dollars (Armstrong, Denize and Kotler 2014).
One of Telstra digital strategy was medium-term commercial openings. The greatest
opportunity was transferring customer’s transactions online. This was cheaper for the company