Entrepreneurial Health Assessment of Telstra

Title: Entrepreneurial Health Assessment of Telstra
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Word Count: 2133
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Executive Summary
The entrepreneurial health assessment is a process through which the strengths and the weakness
of an organization is known. These practices help in improving the performance of a company by
carefully examining the different flaws of the company and bringing alteration in them. Also, the
identified strengths should be implemented in different areas to increase the efficiency of the
organization. The other important reason of such assessment is to know about the level of
innovation, which is incorporated in an organization and the improvements which is needed in
this department too. In this assignment the entrepreneurial health assessment will be conducted
on Telstra, which is a telecommunication company.
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Contents
1. Introduction..................................................................................................................................4
1.1 Telstra Vision & Strategy......................................................................................................4
1.2 Telstra Purpose......................................................................................................................4
2. Theoretical Concepts...................................................................................................................4
3. Research Approach......................................................................................................................7
4. Data Analysis & Discussion........................................................................................................8
4.1 Part A: Assessment of the Entrepreneurial Intensity........................................................8
a) Frequency of Entrepreneurship.........................................................................................8
b) Degree of Innovations & the Company's Attitude Towards it..........................................8
c) Risk Taking.......................................................................................................................9
d) Pro-activeness...................................................................................................................9
4.2 Part B: Assessment of Climate for Corporate Entrepreneurship....................................10
a) Management Support......................................................................................................10
b) Work Discretion..............................................................................................................10
c) Reward &Reinforcement System....................................................................................10
d) Time Availability............................................................................................................11
e) Organizational Boundaries..............................................................................................11
5. Conclusion.................................................................................................................................12
References......................................................................................................................................13
Appendices....................................................................................................................................15
Appendix A............................................................................................................................15
Appendix B.............................................................................................................................15
Appendix C.............................................................................................................................16
Appendix D.............................................................................................................................18
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1. Introduction
The purpose of this report is to conduct an assessment on the entrepreneurial health of
Telstra. This is being conducted to gain a deeper and wider understanding about the
entrepreneurial intensity and also to understand the climate which is needed for corporate
entrepreneurship. The involvement and the level of innovation utilized by an organization in
building new strategies and plans. Telstra is a telecommunication company and have a very
strong base in Australia. It is the company which is involved in building and operating
telecommunication networks, mobiles, pay television, internet connections and several other
products and services that makes this company the biggest telecommunication organization in
Australia.
1.1 Telstra Vision & Strategy
Telstra has a very clear vision that is to be a world class company of technology which
enables people to connect. Being a telecommunication company Telstra works to provide the
best connectivity services of internet and telecommunication, which helps the people to easily
connect. To fulfill their vision the company has a basic strategy which involves three key
aspects, which are driving value from the core, improve customer advocacy and create new
growth businesses.
1.2 Telstra Purpose
The main purpose of Telstra is to build an excellent connected future for each and every
person. Telstra believes that to create an excellent future, it has to create the essential parts for
each and every person, no matter in whichever market they are operating. Telstra also has an aim
of providing maximum people with accessibility of technology, which brings economic, social
and cultural changes (Albertí et al., 2017).
2. Theoretical Concepts
The different innovation concepts that can be utilized are-
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