Market Entry Strategy Report for Telstra in Singapore and United Kingdom Markets

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MARKET ENTRY STRATEGY REPORT FOR TELSTRA IN SINGAPORE AND
UNITED KINGDOM MARKETS
Name
Institutional affiliation

Telstra 2
Executive Summary
Many macroenvironmental factors affect managers’ decisions in their organization.
Changes in tax, government policy changes, demographic change, trade barriers, and new laws
are all macro-change examples. To assist in the analysis of the factors, managers can put them
into categories using the PESTEL model. In organizations, the process of assessing internal and
external factors is important for the management’s function in planning. While the external
analysis deals with the examination of the threats and opportunities in the environment, the
internal analysis is focused on the aspects of assisting the organization in meeting the needs of
customers. The target market for any organization changes and therefore it does not depend on
the type of products produced by an organization, with organizations having to adapt to the
changing environment in order to maintain its customers. Therefore, the paper analyses the
geopolitical and macro-environmental factors which affect the United Kingdom and Singapore
markets and assesses the best market for entry by Telstra.

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Table of Content
Executive Summary.......................................................................................................................2
1. Introduction............................................................................................................................4
2. Countries Selected for Market Entry...................................................................................4
3. The Current Macro-Environmental and Geo-Political Forces Impacting UK................5
4. The Current Macro-Environmental and Geo-Political Forces Impacting Singapore.....7
5. Development of UK and Singapore Trade and Business Policy........................................9
6. An Assessment of the Potential Dangers, Risks, and Opportunities in the Current or
Short Term Policies of UK and China.......................................................................................10
7. Conclusion.............................................................................................................................10
References.....................................................................................................................................11

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1. Introduction
Telstra Corporation Limited is a full-service Australian company dealing in network
platforms, information services, and telecommunication services, throughout Australia. The
monopoly organization was formerly state-owned and provides mobile telecommunications,
local and long-distance services, traditional telephone services to businesses and residences, and
data services including online internet services. Basically, the company is the largest Internet
Service Provider (ISP) in Australia. Additionally, Telstra provides wholesale services to mobile
service providers and carriers in Australia, offers pay-television services, and maintains and
creates telephone directories (Raskutti & Kowalczyk 2011, p.150). From major cities like
Canberra, the company extends its services to the rural outback. Moreover, the company has
developed several delivery platforms for the provision of services including digital data and
transaction networks, access to international satellite infrastructure, internet protocol networks,
and broadband network for hybrid fiber coaxial cables.
2. Countries Selected for Market Entry
United Kingdom (UK) is one of the selected countries for market entry. The country is
located in the European continent. The government of the UK is taking its measures in
strengthening the economy including fiscal initiatives and monetary mix. In 2009, the
government announced new measures, which can help in restricting unemployment growth and
helping in reviving of ailing banks (Verick 2009, p.1).Furthermore, the rates of taxation were
revised on highest income from forty-five percent to fifty percent that has assisted the nation in
reviving its economy.
Singapore is another country selected for market entry, with the county being located in
southern Asia. Over the last decades, the country has experienced extraordinary economic