Strategic Management Analysis of Telstra Corporation

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary
The report is built on the analysis of the external and the internal environment of a company.
The organization which had been considered for the study is Telstra Corporation. The
external and the internal factors of the company are analysed in the report. The resources and
capabilities which have been gained by Telstra in the industry have also been analysed in the
report in detail. The information system which can be implemented in the organization has
also been discussed in the report. The software named Oracle has been suggested for
implementation in Telstra for the proper management of resources of the company.

2STRATEGIC MANAGEMENT
Table of Contents
Part 1..........................................................................................................................................3
1. About Telstra Corporation.................................................................................................3
2. Background of the telecommunication industry of Australia............................................3
3. General Environmental Analysis.......................................................................................4
4. Analysis of the Industry Environment...............................................................................5
5. Competitive Environment..................................................................................................7
6. Opportunities and Threats..................................................................................................7
Part 2..........................................................................................................................................8
1. Resources of Telstra...........................................................................................................8
2. Identification of the capabilities of Telstra........................................................................9
3. Analysis of the Core competency of Telstra......................................................................9
4. Proposed information system to be implemented in Telstra................................................10
5. Recommendations based on proposed information.........................................................11
Conclusion................................................................................................................................11
References................................................................................................................................12

3STRATEGIC MANAGEMENT
Part 1
1. About Telstra Corporation
Telstra or Telstra Corporation Limited is a multinational telecommunications based
company that has its origin in Australia. The firm has been able to develop its position in the
telecommunications industry with the help of its different types of services that are offered to
the consumers. The company has thereby developed a history in telecommunications based
industry of Australia. The services that are offered by the company mainly include, mobile
access based facilities, internet based access, television services (Telstra.com.au. 2018).
The company had been privatized in the telecommunications industry after some
years of its effective operations. Different change programs had also taken place in the
company based on its operations in the industry. This change had thereby occurred in the
organization under the leadership of the new CEO David Thodey. Telstra is however
struggled to maintain its effective position in the industry (Telstra.com.au. 2018).
2. Background of the telecommunication industry of Australia
The Australian telecommunication industry and the growth which has been shown is
mainly driven with the help of the government of Australia. The strict regulations which have
been developed by the government have played a major role in the operations. The different
telephone based services were first provided by companies to its customers in Australia. The
telephone exchange was first developed in Australia in 1880 (Telstra.com.au. 2018).
The Australian telecommunications industry has been able to develop in a huge
manner with the help of different organizations. The levels of competitiveness in
telecommunications industry has increased due to the amounts of growth. The competitive
advantage of different organizations has also decreased due to huge growth of the industry.