Organizational Culture and CSR at Telus International

This article discusses the organizational culture of Telus International, which focuses on contact center solutions, team member investment, and learning and development. The company also maintains a strong commitment to corporate social responsibility and ethical practices. Measures are taken to ensure a positive and favorable working environment at the workplace.

Principle of marketing

Principle of marketing
Organizational culture of Telus International
TELUS international renders effective IT and internet services to the customers in all
over the world. The culture of Telus international is unique and effective to attract and retain the
maximum number of customers and employees. The company tends to focus on contact center
solutions, methods and techniques. The company invests in team members, communities and
their families where people live, work and serves. The firm also inspires people to accomplish
the tasks and duties effectively, it is also considered a part culture. At TELUS international, the
people believe that when an outsourcer maintains an equality and high level of worker
engagement as the client, it is possible to estimate an effective and corresponding engagement
and improvement in the client’s top line business outputs over a given period of time (Guiso,
Sapienza and Zingales, 2015).
The company’s workspaces are created to connect the whole employees and reflect
client’s brands. Apart from this, TELUS international invests in the well being of people with
health clinics, onsite gyms, health insurance and daycare for team members and their families
and more. Learning and development is significant part of culture, the company encourages and
improves team members to build and grow as leaders via TELUS international university
programs. The firm enables customer experience, knowledge and innovation through spirited
teamwork, agile thinking and an effective culture that puts customer first. TELUS international
provides innovative internet and telecommunication products and services to the customers
around the globe (Telusinternational, 2018). The organization encourages the employees to
perform roles and responsibilities in a hassle free manner.
CSR and ethics at TELUS international
TELUS international maintains a strong and effective commitment to corporate social
responsibility and to accomplish the long term sustainable growth and development. TELUS
international exercises effective and dynamic CSR activities and operations. The company
focuses on building and developing sustainable economic growth and development for the
benefits of customers, investors, suppliers, communities and team members. Apart from this, the
people at TELUS international strive to work in an environmentally and effectively responsible
manner and reduce impact where people can (TELUS, 2018).
2

Principle of marketing
In addition, the company also supports the communities and employees and endeavors to
make a favorable and effective impact on society through human resource and business practices.
It has been studied that TELUS international also maintains highest ethical standards and
practices to protect the clients, community, team members and shareholders. The code renders
guidelines, case studies and effective references available to help the employees when
entertained with circumstances where the right and effective ethical decisions are not clear.
Moreover, TELUS international maintains health and safety standards and regulations to
motivate and encourage the employees. Aside this, training and development sessions are also
being held by the company to maintain a positive and favorable working environment at the
workplace. Effective and dynamic measures are taken by the firm against the fraud and
misconduct within the organization. CSR and ethics are significant part of TELUS international
to serve its customers globally (Brooks, and Dunn, 2011).
3

Principle of marketing
References
Brooks, L.J. and Dunn, P., (2011). Business & professional ethics, Cengage Learning.
Guiso, L., Sapienza, P., & Zingales, L. (2015). The value of corporate culture. Journal of
Financial Economics, 117(1), 60-76.
TELUS.,(2018). Corporate social responsibility [Online], Retrieved from
http://about.telus.com/investors/annualreport2010/investor_overview/about_telus/
social_responsibility/
Telusinternational.,(2018). Our culture [Online], Retrieved from
https://www.telusinternational.com/about/our-culture/
4