Telus Telecommunications: Strategies, Capabilities, and Management

This report provides an overview of Telus Telecommunications' goals, strategies, and capabilities. The company aims to deliver the best internet solutions to Canadians while focusing on core telecommunication businesses. Key strategies include providing integrated solutions, building national capabilities across wireless, voice, IP, and data, focusing on growth markets, creating partnerships, and investing in internal capabilities. To achieve its goals, Telus needs to build a culture for sustained competitive advantage, improve operational efficiency, accelerate its leadership in healthcare information technology, and prioritize customer satisfaction. Effective management systems, such as establishing medium-term goals, keeping customers happy, having the right team, considering financial implications, and defining quality control systems, are essential for Telus to maintain its market position and achieve long-term success. Desklib provides access to similar solved assignments for students.

Running head: TELUS TELECOMMUNICATIONS 1
Telus Telecommunications
Name
Institution

TELUS TELECOMMUNICATIONS 2
Telus Telecommunications
Our goals and aspirations as Telus telecommunications include unleashing the power of
the internet with an aim of delivering the best solutions to Canadians on the move, in the
workplace or even at home (Telus, 2011). Another aspiration of the company is to focus on core
telecommunication business in Canada with support from outsourcing capabilities and
international contact center.
As a focused company, we tend to focus our strategies on the following areas;
competition, technological substitution, economic growth and fluctuations, human resource
development, acquisitions or divestitures, regulatory approvals and development, and business
continuity events (Telus, 2011).
The company will win by undertaking the following strategies; providing integrated
solutions that differentiate the company from other competitors. For example, anytime data
upgrade and changes to services as well as putting in place a robust customer care (Telus, 2011).
Secondly, building national capabilities across wireless, voice, internet provider (IP), and data
such as wireless and wireline. Besides, the company can win by focusing relentlessly on the
growth markets of wireless, IP, and data. Fourth, the company can also win by creating
partnerships, diversifying, and acquiring other companies to gain more control of the market
(Telus, 2017). Another winning strategy is by investing in internal capabilities with an aim of
building a high performance culture and customer excellence. Lastly, Telus can win by going to
the market as one team under a common brand and focusing to execute a single strategy (Telus,
2017).

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The capabilities that should be in place for Telus to achieve its maiden goals are; building
the culture for sustained competitive advantage, and striving to improve operational efficiency
and effectiveness (Izzo, 2015). Additionally, the company can bank on the acceleration of
leadership positions in healthcare information technology as well as increasing competitive
advantage by investing in technology leadership (Telus, 2011). Lastly, the company delivers
brand promise by putting customers first.
Furthermore, for Telus to grow, management systems are required. According to Chen
(2004), some of the management systems include; establishing a medium-term goalS and rolling
with it. Another management strategy is keeping customers happy. This will help to retain them
in both short-term and long-run (Izzo, 2015). Besides, having the right team in place to execute
the company activities is a sure way of achieving greatness. Again, since finances are key drivers
of company activities, considering financial implications of every decision will help Telus
minimize losses that arise from uncalculated decisions. Lastly, defining quality control system
will ensure that every activity or product from the company meets the market standard. As such,
the company will remain afloat over the years.

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References
Chen, M. (2004). Asian management systems: Chinese, Japanese and Korean styles of business.
Cengage Learning EMEA.
Izzo, J. (2015). Consistency drives success at Telus. Retrieved on February 21, 2018 from
https://www.strategy-business.com/article/00360?gko=32975
Telus. (2011). A passion for growth; 2011 annual report. Retrieved on February 21, 2018 from
http://about.telus.com/investors/annualreport2011/files/pdf/en/financial_review/managem
ents_discussion_and_analysis/mgmt-core-business-strategy.pdf
Telus. (2017). A passion for growth; 2017 annual report. Retrieved on February 21, 2018 from
https://assets.contentful.com/qqswi6c8cvkj/3jJHnnka6Q0oCSg6GyUUwc/d7ce5975d520
67ef836489088abe3ac4/TELUS_2017_Annual_MD_A.pdf