Esprit Holding Marketing Plan
VerifiedAdded on 2021/04/17
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AI Summary
The assignment requires creating a comprehensive marketing plan for Esprit Holding, a public company that manufactures retail clothing. The plan includes identifying target audiences, messaging, channels, objectives, measures of success, timescales, responsibilities, and costs. Specific product lines such as fashionable brands, sporting clothes, and colourful products are analyzed in detail. The solution provides a detailed breakdown of the marketing mix, including product, price, place, and promotion strategies for each product line.
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