mkt 201 elements of marketing

Term paper
Course code: Mkt201
Submitted to: Nayeema Sultana
Senior Lecturer Departmentof Business Administration
Submitted by:
Group 3; Sheild Tech
Shuverthee Shameem Brinto : 2019-1-10-143
Faria Rahman : 2019-1-10-072
Md. Muhaimenul Hasan : 2019-3-10-124
Munthiya Islam Rimti : 2019-3-10-127
Rakibul Hasan Mishu : 2019-1-10-034
Rafayatul Karim : 2018-3-10-135
Maliha Tabassum Taaj : 2020-1-10-274
Executive summary:
According to our current situation in the country, Mask is the most important thing
without which we cannot imagine a single moment. Mask importance in saving
yourself from Covid-19 is immense. When we go out we have to use Mask which
will protect our health. Thinking about everyone's health, we have launched a mask
that is completely different from all other masks. In addition to high bacterial
filtration efficiency (BFE), the mask has a high liquid resistance which protects
against large stems and splashes. The automation function project mask comes
with a special charging case lined with the interior of a UV light that kills bacteria
and viruses as the charge of the mask. This is because the main reason for wearing
Max is to protect yourself from polluted air and various germs outside. The
rechargeable ventilator can easily maintain the BFE rating of the mask by
switching new filters to ventilators, which have a longer battery life for all-day use.
Waterproof, scratch-resistant masks are as durable as they are - made of recyclable
plastic to reduce waste compared to disposable masks. Silicone watchers scatter

around your face to prevent air from entering and prevent the mask from touching
itself or clinging to your face so you can speak naturally J ear loops and custom
sized thick ear loops apply less pressure to your ears and It may have been adjusted
for a more secure fit, but the mask can be custom-fitted to match the shape of your
face. Here in SWOT analysis we briefly explain the result of digital mask from
strengths, weaknesses, opportunities and threats we can identify market conditions.
The strength of this product is that this mask is very important for everyone in the
pandemic situation because it has many features that will protect us from various
bacteria. Its weakness is that it is made by many features and its price is a little
higher which is not affordable for everyone. This is an opportunity to use this
smart mask even if everyone is thinking about it in this covid-19 or pandemic
situation, because it will help protect people from all kinds of bacteria as much as
possible, it will definitely increase the demand for it. The treats here are that even
after the pandemic situation is gone, many people will either use normal max or
those who are very health conscious will only be able to use smart mouse. There
may be some problems at that time. From this we understand how it will run in the
market and what kind of challenges it is facing.
So, it will help us to decide on this issue and give us some idea about how it can be
improved. Like how to make the product indigestible to others, what kind of
problems we have to face after getting it, business opportunities and last but not
least is the economic threat. This Mask is a little expensive as many new features
have been added. Only those who are health conscious can use it. Not everyone
can afford that. It will be sold online, offline everywhere but online demand is high
now because everyone is taking care of everyone's health. Since it will save people
from bacteria, I think people will like this mask more and it will be more in
demand. The demand for smart masks will be higher among the people because in
the terrible situation in covid 19 people think about the safety of themselves and
their family first. The price may be a little higher in smart mask but safety and
more than normal mask. We will sell this ad for 500 taka for promoting. All in all,
I think our smart mask is a good enough product and I hope it will be very
important and demanding in this situation for people. Everyone will get very good
results using this mask.

Swot Analysis:
Smart Mask market is segmented by company, region (country), by Type, and by
Application.
Players, stakeholders, and other participants in the global Electronic Smart Mask
market will be able to gain the upper hand as they use the report as a powerful
resource.
The segmental analysis focuses on
1. Strength
2. Weakness
3. Opportunity
4. Threat
Strength: Quality that separates from you from your competitors is a strength.
Which is your company does well. So, here our smart mask strength is when
someone after wearing this mask enters covid affected area, the red will be turn on
automatically. It can protect us from 96 percent of covid germs.
Weakness: Smart mask gives a false sense of security. The main role of MNC is
the protection of people standing nearby. MNC do not protect the wearer. The lack
of nonverbal communication when wearing a mask may make people feel insecure,
disheartened or even psychologically troubled. This may be particularly true for
people suffering from mental illness or hearing impairment. On the other part
breathing dampens the mask. If there is excessive moisture, the masks become
airtight. Therefore, air is inhaled and exhaled unfiltered around the edges, losing
the protective effect for both the wearer and the environment.
Opportunity: Selling smart mask during covid time increase. It has created new
jobs for many unemployed people. Selling and supply cycle of face mask changing
week to week and created new opportunity. Distributor found success and smart
mask becoming financial lifeline for new industrial business.
Product Idea & Marketing Needs
Product Idea:- We designed this amazing mask for the safety as well as fashion.
This mask is made of synthetic fabric and silver coted fabric which is able to
diminish germs.

There are some smart features as well. This mask has a microprocessor in it which
controls the environment in it. It can be controlled with a mobile app which is
needed to be installed in any phone. It will send notification when the mask is need
to be cleaned. There is also a Bluetooth controlled microphone in it. A person can
talk through phone without any hassle.
Key features:-
1) Silver coted fabric
2) Air filter
3) Electronic operating system
4) Microprocessor
5) Bluetooth
Market Need:- This product was designed by targeting customers in elite areas and
for the people who are alert bout fashion and safety. So market need is very high in
the urban areas as it was designed for elite fashion. There is noticeable high
demand among people aged 20-40.
Marketing strategy:- In the beginning the company was using the ‘ Diversification’
strategy but now it is using ‘Market penetration’.
Marketing Strategy:
* The way to segment our customers is by looking at psychographics sought. We
know it is included lifestyle, interests and personality of a customer. So our target