Community Engagement and Social Media Outreach by TerraCycle Recycling Company

This report discusses the community engagement efforts and social media outreach strategies of TerraCycle Recycling Company. It explores the different eras of the organization and highlights the skills, knowledge, and strategies required for effective job performance. The report also explains the training and development needed to address socio-cultural issues within society. Additionally, it emphasizes the importance of adopting a forward-looking approach in training employees and considers external factors in building and sustaining business relationships.

TerraCycle recycling
company

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identify and establish the sort of relationship they have with the stakeholders and its
engagement.................................................................................................................................1
Evaluate different eras of the organisation and highlight how their community engagement
has evolved, explaining the range of skills, knowledge and strategies require to carry out job
effectively and efficiently...........................................................................................................2
A detailed narrative of how they use different social media platforms as an outreach to
support the business....................................................................................................................3
Explain the training and development required to equip employees in dealing with socio-
cultural issues within society......................................................................................................3
Why the organisations need to adopt a forward-looking approach in training their employees
and external factors that should be considered in building and sustaining business relationship
between the Organisation and its network partner......................................................................4
Conclusion and recommendation.....................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Community engagement is basically a process that develop and design collaborative
efforts within which group of individual get affiliated through geographic proximity, relative
situation and special interest is addressed that has direct impact over well-being of people. It
assures a way with this accessibility towards social and ethical values is develop as with
constrained of functional capabilities in better manner (Berland, 2019). It involves effectual level
of participation of each individual and an organisation that is processed with concern of societal
development and its welfare. The report below is based on teracycle recycling company that is a
waste management organisation in US and having headquartered in Trenton. It is primarily runs
with concern of volunteer based recycling that collect non-recyclable post and pre-consumer
wastage. It is developed in behalf of municipalities or corporate donors that transfer raw material
into used products and services. In this most of teracycle recycle get combined with PP/PE and
HDPE/ PET and it is a social enterprise that has worked in 21 countries and collects non-
recycling products and services as by aiming towards make a positive change. It processes a way
to world shops under suitable brands that is refilled with convenient and styled packaging. The
report below provides sustained evidence about evolved with community engagement along with
usage of various social media platforms.
MAIN BODY
Identify and establish the sort of relationship they have with the stakeholders and its engagement
The relationship with the stakeholders, as the Terracycle is the global business that
eliminates the idea of the waste. If the stakeholders of the company is interested in funding and
the sustainability platform of working. This help to create the different opportunities for making
the stakeholders is as discuss further in the context of the company Terracycle. As well as the
company Gillette is also involved in the partnership because they are making their products
recyclable, due to its quality of making the products recyclable.
Make the product and packaging’s nationally recyclable- the company Terrcycle
creates the national programs in terms of allowing its customers to recycle the waste that is non
recyclable products that is the plastic packets, cosmetic products and the packaging. This work
with the brand to improve the performance and operates the tangible market and the sales of the
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company. This helps to improve the relationship with the stakeholders by the nature of
sustainability of the resources.
Unique upcycled installation at the location- this helps in seeking the interest of the
team to design the to create the unique sculptures of the upcycled products that is made from the
branded products or this also helps in the packaging’s of the products for the events of the
corporate. Because of these qualities the company is known for their business and most of the
branded companies have the collaborations with the Teracycle company as for example- Gillette,
via resorts, Pepsi, ocean spray and many more (Bhagwan, 2018). Now, the social media platform
used by the company for engaging the stakeholders is as follow
As the teracycle is considering their seniors in the collection of waste. This is over the 40
billion packages of the Teracycle. The Teracycle is looking for to enhance the environmental
awareness and to encourage and inspire the peoples to make the environment green. This process
has turned into the social media. The social media strategy is focused to capture the attention of
the company stakeholders. This is possible with this social media platform like Facebook that
has 54,000 likes for promoting the business as well as this engaged the 27,000 twitter followers
on their pages.
Evaluate different eras of the organisation and highlight how their community engagement has
evolved, explaining the range of skills, knowledge and strategies require to carry out job
effectively and efficiently
The different eras of the organisation in the context of the company Terracycle is as follows -
Vision to eliminate the waste in 2020- the global challenge of the pandemic has
challenged the world in the year 2020. but the company is keep focusing to eliminate the waste
from the organisation. Because the company try to recycle the every types of the protective
equipments for the business as well as home and launches the first large scale recycling starting
of the disposable mask. Terracycle also launches their first retail drop off program for the brands
that are interconnected with the beauties. Because of their skills of determining the problems of
the environment and how this can easily resolved properly in order to protect the environment.
The launch of loops- terracycle is dedicated to the reuse of the system that is delivering
the products to the world's famous brands to the peoples doorstep. The product that they are
making are the most durable and refillable packaging and these products can finished in only
single use because to make the less wasteful world. The employee of the organisation puts there
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whole knowledge and efforts for making their products durable and comfortable for their
stakeholders. Now the further discussion is about the range of skills and knowledge required to
carry in the company-
Innovating skills- the employee should have the innovating skills for making the
products feasible for the organisation to fulfil the desire of the stakeholders.
Multitasking skills- also the peoples in the organisation have the multi- tasking skills for
the proper collaboration with their team mates and the stakeholder properly.
A detailed narrative of how they use different social media platforms as an outreach to support
the business
This company of recycling the wastage in order to produce new products from making
raw-materials, they are using various social media platform which will leads to provide growth
to their operations by interact and aware large numbers of people from different countries as
well. They are conducing different programs on environmental issues by post them on social
media applications is that Facebook, twitter, Instagram and you tube (Goosen, 2018). As they are
dealing in almost every channels of social media, this will leads to generates more awareness
factor into the large audiences through promoting their values with generating an environmental
issue in front of the world. This approach of Terracycle can be the strategy of their business in
involving the people through factor relates with environment dis balances.
As Terracycle is a social enterprise which are involving in eliminates the idea of waste.
They are tackling the complex situation in 21 countries, they believes in almost everything which
relates with wastage they utilize them in more effective manner by connecting through social
sites involves with facebook, instagram and twitter, all the scenario related with their new
initiative they presents through Youtube. This company are dealing in almost every segment of
connect with their customers in relation to corporate as well as on potential ones.
Explain the training and development required to equip employees in dealing with socio-cultural
issues within society
The training and development program in relation to reduce or deal with socio-cultural
issues which will happen in the company is that a process to enhance the skills and expertise of
an employees to overcome these situations, cultural diversity is quite essential for maintaining a
balanced form of organisation. In international scenario organisation whose operations relates
with dealings of business and affiliation in other countries. Understanding socio-cultural
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diversity will leads to successful business partnerships. In the context of Terracycle, as they are
engage in the recycling business and they are running a volunteer-based platform of recycling to
collect post consumer waste on behalf of their corporate donors and will used through turn into
raw material for use in products making. They requires with appropriate employees training and
development so here are some of the requirement which have to be manage by the employees
regrading socio-cultural issues is that :
Employees relation:If cultural diversity are lacking and there is a perception of
disrespecting the other culture will be problematic for global partnership as well as to attain the
international market value. In the context of Terracycle they needs to run the business through
making a proper working environment is that if leaders can understand the value of differences
in cross-cultural aspects and by work on ethnicity and race relations, this company will run
smoothly without affect by social culture issues.
Education and prevention:When an organisation dealing their operations globally the
one important aspect is to understand the cultural diversity through which organisation will attain
objectives in more effective manner (Kim and Kim, 2018). Diversity training should be
mandatory for the managers as a part of development learning process and to ensure whether a
manager can cope up with theses cultural issues or not. In context of Terracycle they are more
likely to induce into the process of development learning approach which deals in providing
cultural knowledge to their employees.
Laws related with discrimination in workplace: A leader or a manager in the company
induced with responsibilities of legal compliances. They have to properly manage into the
organisation for that proper training about all the compliances are needed by the manager
through their training for specific time period. In context of company like Terracycle they are
using laws related to equal employment opportunities and discriminations laws and provides
learning to their employees for attain cultural diversity in effective manner.
Why the organisations need to adopt a forward-looking approach in training their employees and
external factors that should be considered in building and sustaining business relationship
between the Organisation and its network partner
The organisation working on global platform needs to require with proper understanding of
diversity training which is quite important step to attain organisational objectives.
Multiculturalism in the organisation will provides with the sense of awareness about the
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programs of cultural diversity which are important in the phase of developing the employees
development learning. This type of training will helps the employees in becoming more aware
about the discriminations laws and unconscious bias and relates with other barriers to inclusions
and diversity and concerns with positive behaviours and attitude towards attaining different
culture so basically its quite necessary for the employees to adopt the forward looking approach
while doing business operations (McPhee and Przedpelska, 2018). In context of Terracycle they
are needed to considered the multiculturalism into their structure to enhance the growth of their
employees to handle any cultural aspects into future.
The external factor which are needed in building the and sustains relationship between the
organisation and their partners in relation of their networks is customers through dealing them
with effective approach Terracycle will leads to attain the relationship with them in quite
interactive manner. Competitors will leads to generates environment of competition that will
directs the organisation to set their strategies in quite effective manner too.
Conclusion and recommendation
It has been concluded from the above report that teracycle recycling gets eliminate its
wastage that become worth for the market respondent and also be in favour of community and
processed for its welfare. It is a loop that is established over circular basis under which wastage
is controlled and processed with adequate convenience. It also gets processed as by facing
various challenges that is bounded with collection and recycling of wastage within emerging
countries. In this company also get collaborate with recycling of wastage that is processed as by
preventing with different platform for waste as more often by preventing plastic pollution that is
entered through oceans. In addition, business also get analysed about the stakeholders and its
partnership that is engaged with support of social media platform along with highlighting of
range of skills, knowledge and strategies that is required to process effective and efficient job.
Furthermore, various social media platforms are used by an organisation to outreach and foster
better success as with advancement of a range of professional skills and creative thinking.
The teracycle recycling company get worked to recycle the wastage as by collecting it with
all across the world and through this possibility to attain higher attractiveness is developed which
is resolved as per basis of community advancement and its engagement. The company get
worked on to recycle and reuse the wastage such as aluminium recycling is processed by using
construction of energy drink and water bottles. The wastage gets recycled with higher stream of
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hard wastage such as capsule, school pen, oral and beauty care products, cigarette butts under
which manufacturing funded program also get supported. In this products get recycled, reuse and
reduce rather than being landfilled and incinerating with support of linear system so that more of
marketplace get know about waste management and its associated program through which level
of community participation is advanced in favourable manner.
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REFERENCES
Books and Journals
Berland, A., 2019. Lessons from the field for community engagement and
accountability. International Journal of Health Governance.
Bhagwan, R., 2018. University-community partnerships: Demystifying the process of
engagement. South African Review of Sociology, 49(3-4), pp.32-54.
Goosen, L., 2018. Ethical data management and research integrity in the context of e-schools and
community engagement. In Ensuring Research Integrity and the Ethical Management of
Data (pp. 14-45). IGI Global.
Kim, M. and Kim, J., 2018. The effects of perceived online justice on relational bonds and
engagement intention: Evidence from an online game community. Computers in Human
Behavior, 84, pp.410-419.
McPhee, S. and Przedpelska, S., 2018. Experiential learning, community engagement, and
student experience: Undergraduate field school course in rural British Columbia. The
Canadian Geographer/Le Géographe canadien, 62(3), pp.372-383.
Pilcher, M., 2021. business: In control. Nursery World Select, 2021(1), pp.52-53.
Strong, B., 2018. Plastic pollution and dentistry. Dental Nursing, 14(9), pp.428-429.
Tarrant, D., 2019. Trash talking. Company Director, 35(3), pp.50-55.
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