The Role and Impact of Artificial Intelligence on Tesco's Competitive Strategy and Workforce Management

Essay

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
The global environment for a business is changing rapidly and there are various kinds of
opportunities for a business to grow high. Digitalization is one of the most important
opportunities for a business to achieve their objectives effectively. Most of the companies
survive in the COVID pandemic due to adopting digital technology like drone system to deliver
the products at customer’s doorstep. Tesco is a popular brand of retailing industry which was
founded in the year 1919 by Jack Cohen. It is headquartered in Welwyn Garden City,
Hertfordshire, England, and UK. There are more than 4,600 stores presented in UK, Ireland,
Hungary, Czech Republic, Slovakia and many other countries. The following essay will cover
competitive strategy model and HR theories which will critically evaluate the role and impact of
Artificial Intelligence on the overall business strategy and the management of workforce in the
organisation. This essay will also cover importance of talent acquisition, learning and
development and the change management in the current global competitive climate.
Main Body
It is essential for a company to perform well in their industry and gain competitive advantage.
There are various kinds of digital tools and machines which can be used by companies to gain
their competitive advantage. Competitive strategy models are those frameworks which guide
competitive positioning decision by a company. One of the most popular competitive strategy
frameworks is porter’s five forces which will help to analyse how a company can gain
competitive advantage within their industry (Bruijl, 2018). There are five elements of this model;
first element is threat of new entrants, which will explain how new companies entering the
market can impacts the existing companies. In context of Tesco, they are having well developed
brand image and they are well known by their customers. New entered companies in retailing
industry is required to develop their brand image first and required to gain the trust of their
customers which could not happen quickly. Hence, there is no threat of new entrants on Tesco.
Threat of substitute products, this is another element of this model which describe that the
industry can have substitute products. Substitute products are those products which are used in
place of each other due to their similar characteristics and features. In context of retailing
industry, there are various other retailing companies which can sell similar products as compared
to Tesco. Hence, they are required to differentiate their products in terms of quality and prices as