The Advantages of Implementing Big Data Decision Making in Tesco

Blog Post 4

Table of Contents
INTRDOUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Big data defined as the collection of data that is considered to be huge in volume. In this
report the organisation chosen Tesco. It is a British based general merchandise retailer founded
in 1919 and headquartered in Welwyn Garden City, United Kingdom. In relation to Tesco, the
company uses big data in order to control heating costs and lighting, improving value chain,
appending channels and much more.
MAIN BODY
The big data is basically the form of collection of the data in order to set the complex and
large that it usually becomes difficult to process with the use of traditional data and management
resources. The big data is basically characterized into Variety, Volume and Velocity. In context
to Tesco, there are various advantages of implementing big data decision making in the
organisation:
Awareness throughout the business and improving transparency: In context to Tesco, the
information is considered to be valuable source in the data driven company and it helps in
understanding the behaviour of the consumers (Stephenson, D., 2018).
Data as Market Research: In context to Tesco, the organizations collects huge volumes of data
over a period of time and this helps in providing insights into preferences of the customers
(Ghani, N.A., Hamid, S., Hashem, I.A.T. and Ahmed, E., 2019).
Confident and Quick decision making: With the help of big data it helps in supporting
decisions and in context to Tesco, the data drive organisations are move quickly in a confident
manner with their decisions (Shams and Solima, 2019).
In context to big data, it comprises of three parameters which comprises of velocity, volume and
variety which are basically the three properties or the dimensions of big data. The volume
basically comprises of the amount of data, velocity can be defined as the speed of data
processing and variety relates to the number of types of data. In context to Tesco, the three
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