Blogging to Communicate: Using Blogs for Marketing Communication at Tesco

Marketing Fundamentals

CONTENTS
INTRODUCTION......................................................................................................................1
BLOG – 1...................................................................................................................................1
BLOG – 2...................................................................................................................................2
BLOG – 3...................................................................................................................................3
BLOG – 4...................................................................................................................................4
BLOG – 5...................................................................................................................................5
BLOG – 6...................................................................................................................................7
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
Communication plays a very crucial role in the marketing processes. A business can
attain its desired goal, if their offerings are communicated effectively to the target audience
and market (Dahl, Eagle and Low, 2015). Keeping this in intellect, the current research report
aims to comprehend the process of segmentation, targeting, positioning and marketing mix of
a chosen company through using blogs as a part of the communication activity. The company
chosen in this assignment is TESCO. A series of blog post will be developed for increasing
awareness of the target audience.
BLOG – 1
A Superfluous Exceptional Christmas
People are surprized to determine that the wines they loved in a blind taste test came
from one and only store “TESCO”. In the middle of 1stNovember to 31st December, we are
providing best offers and deals in our extra special wines. Many couples have come forward
and participated in a blind taste test and we are happy to share their reactions here. One of the
famous personality of television Michael also correctly guessed four out of five wines
comprising Tesco extra special wines. He didn’t believe at first that the champagne and wines
he tasted was from Tesco and was completely in shocked when his wife revealed about their
source. So, come fast and grab the opportunity and avail huge discounts on special wines of
our store this Christmas (Cass, 2017).
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“Wine is not just a means of transportation for egomania, promotion of self and self-
importance, it is rather a thing which helps in sub-merging egos, attitudes and comprehend
what is inside the glass bottle”. Come and grab your bottle and sub-merge into the sea of
emotions, egos and understanding this Christmas Eve. Discounts are on below mentioned
product categories
Name of the product Country Grapes Was Now
Yellow Tail Chardonnay Australia Nebbiolo
£15.00
£9.99
Oyster Bay Sauvignon
Blanc
New Zealand Grenache Syrah,
Mourvedre
£14.50 £9.67
Hardys Crest
Chardonnay
Australia Pinot Noir,
Chardonnay
£12.00 £7.99
19 Crimes Red Wine South Eastern
Australia
Malbec £9 £6
Wine does not solve any problem, but nor does the milk. So what are you waiting
for!!!
Come and grab your bottle fast before it is too late. Stay tuned for more offers and discounts.
Comment your needs and we will plan a best offer based on your recommendations.
BLOG – 2
A novel local store formula for Tesco, England
How can we make more ethical choices?
Tesco stores in England will soon going to provide more enhanced services to its
valuable fashionable customers popularly called as a modern shoppers of today fast paced
world. it will going to involve different services such as on demand printing, repairing,
altering, selling and renting of clothing. Now, the people of England will get a chance to get
personalized clothes with print on demand services by Tesco. This is will be a unique service
as it is still not offered by any of the giant super markets operating in this range (McKay-
Nesbitt and Yoon, 2015).
The new thing is that Tesco will going to provide space for the local brands in the
store along with this, the brand will going to initiate with live streaming shopping. Head of
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