Tesco Business Analysis: SWOT, CSR, Innovation and Creativity

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Development for success in business
Student Name
Institution Name

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Table of Contents
Introduction.................................................................................................................................................3
Analysis........................................................................................................................................................3
SWOT Analysis.........................................................................................................................................3
Use of Corporate Social Responsibility by Tesco.....................................................................................6
Innovation and Creativity at Tesco..........................................................................................................7
Conclusion...................................................................................................................................................7
References...................................................................................................................................................9

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Introduction
In the United Kingdom, food and drink retail sector is the largest industry hence creating more
job opportunities for millions of people in the manufacturing, production and retail services. This
business report will discuss the Tesco company which will address the business SWOT analysis,
use of corporate social responsibility and innovation by the business and recommendations on
how to expand in future.
Tesco is among the largest food retailers in the United Kingdom with market share of about
28.4% and in the world. Tesco was founded in 1919 by Jack Cohen. The headquarters of the
company include United Kingdom, Welwyn Garden City, England and Hertfordshire. The
company operates at about 6553 stores and the employees are more than 476,000 (Datanomitor,
2010). Tesco also offer their services through the internet using its website Tesco.com. Tesco’s
largest market is based in the UK where it has seven operations of Extra, Superstore, Metro and
Express, Onestop, Dotcom only and Dobbies (Fame, 2010, p. 66). The Tesco company sells
about 40000 food products and also clothing and non-food lines. Tesco company has
approximately 55,917-million-euro revenue, operating income of 1,280 million euros and a net
income of 54 million euros. The main competitors of the Tesco Company include; ASDA,
Sainsbury’s and Morrison’s and are termed as the Big Four in the United Kingdom
(Euronomitor, 2010, p. 10).
Analysis
The strengths, weaknesses, opportunities and threats (SWOT) of the Tesco company are
discussed below:
SWOT Analysis
Strengths
Strong financial performance
The company has had a strong financial performance in the past years hence showing its
strategic capabilities. According to the report in 2017 the company had a net income of 54
million euro with an increase of 14.9% as compared to the report in 2008. The company has
adopted a strategy which considers customization of product and services according to the
demand in the market.