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K/508/0574 Unit 32: Business Strategy

   

Added on  2020-04-13

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RUNNING HEAD: Tesco Business Strategy1Business Strategy
K/508/0574 Unit 32: Business Strategy_1
Tesco Business Strategy2Table of ContentsIntroduction.................................................................................................................................................3Part: A..........................................................................................................................................................3Analysis of internal and external environment of Tesco.............................................................................3Introduction and significance of strategy in Tesco..................................................................................3PESTEL analysis on Tesco and assess the impacts on decision making....................................................4Political................................................................................................................................................4Economic.............................................................................................................................................4Social...................................................................................................................................................4Technological.......................................................................................................................................4Environmental.....................................................................................................................................4Legal........................................................................................................................................................4Analyze strength and weakness of organization......................................................................................5Analysis Porter’s Five Forces model.........................................................................................................5Threat of substitute.............................................................................................................................5Threat of competitors..........................................................................................................................5Bargaining power of buyers.................................................................................................................5Bargaining power of suppliers.............................................................................................................5Threat of new entrants........................................................................................................................6Part: B..........................................................................................................................................................6Strategic plan based on internal and external analysis of organization.......................................................6Strategic directions available to Tesco....................................................................................................6Evaluate strategic direction.....................................................................................................................6International Expansion.......................................................................................................................6Retailing services.................................................................................................................................6Recommendation for strategy.................................................................................................................7Strategic management plan.....................................................................................................................7Strategies.............................................................................................................................................7Objectives............................................................................................................................................7Tactics..................................................................................................................................................7
K/508/0574 Unit 32: Business Strategy_2
Tesco Business Strategy3Conclusion...................................................................................................................................................7References...................................................................................................................................................7IntroductionBusiness strategy may be defined as a long-term plan of activities created to accomplish a specific objective or set of goals or mission (Campbell et al., 2011). This report explains the business strategy of Tesco and examines the influences of macro environment on the organization and its business techniques. The report evaluates the organization's internal environment and the key components abilities. The report also assesses and apply Porter's Five Forces model to given market condition.Part: AAnalysis of internal and external environment of TescoIntroduction and significance of strategy in Tesco:According to Samy et al. (2014), Tesco Company is a British multinational grocery and general stock retailer and was built up by Jack Cohen in 1919. Tesco has stores in 12 countries over Asiaand Europe, it is the grocery market pioneer in the UK.Tesco has the widest range of food for any retailer in the UK. It has two basic principal support brands that is Finest and Everyday Value goes, each offer over £1 billion reliably. The business strategy of Tesco is good, and well-known as the organization is the third largest retailer in the United Kingdom and also better for customers. Tesco has a portion of the standards and theories that the association is functioning better than their rivals. The fundamental business strategy of Tesco is the focus to enhance its business procedures to consumer loyalty, ease of access of personnel, investment in cheaper for Tesco (Meskendahl, 2010).PESTEL analysis on Tesco and assess the impacts on decision making:Political: Tesco has its impacts in developing business chances, and it also, become establish the requirements for its item and increase the labor force (Metzger, 2014).
K/508/0574 Unit 32: Business Strategy_3

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