Challenges Faced by TESCO: Business Project Report
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This report analyzes the challenges faced by TESCO, including operational, financial, and HRM related problems. It also includes stakeholder analysis and recommendations to deal with the issues.
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BUSINESS PROJECT REPORT
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Table of Contents Executive Summary:....................................................................................................................3 Introduction..................................................................................................................................4 Challenges/ problems the client is facing....................................................................................4 Purpose of the study:....................................................................................................................5 Stakeholder’s analysis:................................................................................................................6 Evaluation and analysis with secondary data..............................................................................8 Recommendations......................................................................................................................12 Conclusion.................................................................................................................................15 REFERENCES..............................................................................................................................17
Executive Summary: Business enterprises are started with main aim of earning profit. Basically, it is an activity to offer products and serviced to customers with an aim to make significant presence in market. In present time, there are ample of business entities are working within market place. Therefore, the competition is also increasing which might affect the future positioning of the organization in profound manner. These entities play a crucial role in converting the raw material into finish goods. Also, business organizations also generate employment opportunities to uplift the overall living standard of society in significant manner. The present study is based on TESCO that is a prestigious organization of retail industry. It is a well-known chain of supermarkets based on UK. The company was started by Jock Cohen and now, it has presence across the globe. The respective entity is known for offering variety of goods along with groceries to fulfill the demand of global customers.The main purpose of the current project is to analyze different issues that are being faced by the client company so that these issues can be resolves in an efficient manner to get better results in future. Further, this also covers the impact of issues over stakeholders. In addition, the main aim of report is to develop suitable recommendations so that the company can deal with the issues profoundly. In context of issues,it is found that the respective organization is facing numerous issues in terms of operating challenges, financial issues, HRM related issues and more. In context of operating issues, the respective entity is facing complexities in terms of effective logistics and supply chain management. It affects their ability to provide finish goods to the customers in timely manner. Further, the company also faced ample of financial challenges and accounting scandals that affected their reputation negatively. Apart from this, they are also encountering HRM related issues where they found difficulty to retain customers within the company for longer duration.Through stakeholder analysis, it is found that there are ample of stakeholders within the entity such as employees, customers, shareholders, investors are more. These all stakeholders are affected by the challenges that are being faced by the organization. Here, stakeholders are getting affected in terms of changes in profit, daily operations of the company as they also have interest in the business.It is suggested that the respective entity can adopt significant corrective actions in terms of proper planning, training and development of employees, effective logistic system, proper financial management, quality improvements and 3
more. Here, implementing necessary recommendations will help the company in running the business operations smoothly in future period of time. Introduction In current time, operating a business entity is important in order to earn potential amount of profit. The main aim of business organizations is to contribute in success & growth of the economy. These entities play a crucial role in converting the raw material into finish goods. Also, business organizations also generate employment opportunities to uplift the overall living standard of society in significant manner(Zhu, 2018). The size and scope of business can differ based on investment, resources and purpose. It can be small, medium or large. However, the primary motive of each & every business organization is to earn potential amount of profit. Nowadays, the competition has been increased significantly. In such condition, it is quite complex for the business companies to operate in such competitive environment. To ensure long- term survival, they need to structure suitable strategies. With the help of such strategies, it is possible to ensure success in the competitive environment(Polonsky and Waller, 2018). In present time, business organizations are likely to face ample of challenges in terms of finance, operations, HRM and more. Due to increasing size of the company, they also need to increase number of resources. Sometimes, it might create obstacles in maintaining and managing daily operations of business smoothly. The present report is based on TESCO that is a prestigious organizations of UK. It is a forerunner company that was started by Jack Cohen to sale surplus groceries. Now, it has become one of largest supermarket chain across the world. Along with groceries, they also offer numerous general merchandise such as mobile phone, accessories, clothes, food and more. In present time, the company is facing ample of issues and challenges. The main aim of present study is to analyze the challenges that are being faced by the respective company in order to draw appropriate recommendations to make improvements in future period of time. This will include necessary evaluation of the problem using different models to understand the problem effectively. Challenges/ problems the client is facing TESCO is a retail giant that is facing ample of issues in terms of reduction in sales, revenue and more. The sudden economic events such as Brexit and more also create challenge 4
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for the company to operate business systematically. Further, they are also facing certain challenges based on strategic management and daily operations which are mentioned as under: Operation management concerned challenges:TESCO has been explored in different countries globally. However, they are facing challenge in terms of maintaining proper logistic and supply chain management across the globe. This is because of rapid challenges in grocery industry due to technological development. Due to ineffective logistic management, the staff members of the company are unable to get proper information which raise conflicts at workplace. It also enhanced complexities in business environment. Finance related challenges:TESCO has been facing financial issues for longer period of time. They have been encounter financial problems and accounting scandals in past certain years that also affected their reputation in retain industry. Rather than fix the issues, Tesco pushed up the overall numbers in order to cover up the situation and maintain the position of one of the largest retail giants(Tesco Scandal-the perils of aggressive accounting, 2014).Apart from this, they are facing issues of reducing revenue due to quality of products, sudden economic events and other issues. HRM related challenges:Human resources are considered as an important part of the company as they perform assigned duties effectively so that the company can grow in future. Presently, TESCO is facing challenges related to HRM in terms of high employee turnover, poor performance and more. Additionally, the company also faces change management issues as the employees are not likely to show the positive approach towards changes implemented within the organization. Purpose of the study: The main purpose of the study is to identify the business scenario of the chosen company. The project is based on identification of different issues that are being faced by the client organization. Here, the problems will be evaluated using different models. The project aims to understand the issues thoroughly. Further, the study also aims to identify suitable ways to deal with the issues profoundly. It will help in developing appropriate recommendations to take necessary corrective actions to improve the overall situation in future period of time. 5
Stakeholder’s analysis: Stakeholders are considered as an important part of every company. They have power to affect the business operations profoundly. Also, they have keen interest in the functions of a business entity as they also get affected from the performance of the company. If company faces any sort of challenges, it put direct impact on the stakeholders(Korada and Gitanjali, 2021). In present scenario, the major stakeholdersare managers, business owners, employees, customers, suppliers and more. These all stakeholders are considered as a crucial part of the company. Therefore, they will also get affect by the challenges being faced by the company. In this regard, power-grid stakeholder matrix is given below: Manage closely:Here, stakeholders are included with high power and high interest. These are considered as the key players of the organization hence, it is imperative to maintain close relations with them. For future success, it is required to engage these individuals fully and make significant efforts to satisfy them(Horelli, 2018). In present context, shareholders and investors fall under this category. They will profoundly affected by the challenges that are being faced by the entity. Therefore, the entity needs to make them inform regarding the challenges 6
and their possible impact. In addition, they need to inform by the company regularly using different mediums of communication such as message, email and more. Keep satisfied:These types of stakeholders have high power but they have least interest in business. Hence, it is important to fulfill their expectations. They are not interested in getting regular information regarding the company. However, there is requirement to provide adequate amount of information to these people but not too much(Gerhardt, 2019). In present scenario, government authorities fall under this category as they have high power to affect the business functions of TESCO. Further, the challenges faced by the company are not likely to have any direct impact on respective stakeholders. Keep informed:In this, those stakeholders are included who have high interest in businessbutdonothavesignificantpowertoaffectitsfunction.Tomaintainhealthy relationship, there is requirement to inform such people regularly. It is also important to talk with these individuals to ensure that no major issues arise in future period of time. These stakeholders can prove helpful for the project in future period of time(Incera and et. al., 2021). In present context, employees are fall under this category. They will directly affect with the challenges of the company. They get pay from the company hence they will profoundly affect, if organization faced any challenge. Monitor:Here, those individuals are included who have less power and less interest in business function. These are not considered as an important part of the organization. Therefore, such stakeholders can be managed with minimum efforts. However, they need to inform with adequate amount of information(Shu, Smyth and Haslam, 2021). In present context, customers are fall under this category. TESCO is required to provide appropriate information to the buyers using numerous communication mediums. From the above-analysis, it is found that stakeholders occupy significant place in a company. They are profoundly affected with any kind of challenge or issues that are being faced by the company. In present context, TESCO is a large multinational company with numerous stakeholders. It is imperative to keep the stakeholders informed in significant manner. Also, it is analyzed that different stakeholders such as employees, customers, shareholders, investors are affected with the challenges being faced by the entity. Therefore, the organization need to inform them with adequate amount of information in order to protect their right for future betterment. 7
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Evaluation and analysis with secondary data Business entities are considered as the crucial part of the overall economy. The main aim of business corporations is to earn potential amount of profit in longer run. Along with this, they also contribute in growth of the overall economy by generating employment opportunities in significant manner. Ample of people are likely to work in business organizations which further help in improving their living standard. It acts as a source of income for numerous individuals and also helped in increasing the overall GDP of country. Further, business entities are likely to convert raw material into finish goods in significant manner to provide the end product to the customers(White and et. al., 2017). In the present scenario, it is analyzed that TESCO is facing significant issues in terms of operational, financial and HRM related problems. In context of operational problems, the company is encountering issues in terms of logistic system and supply chainmanagement.Maintainproperoperationalmanagementishighlyimportantforan organization to run the business in systematic manner. This help in producing quality products in an efficient manner. Hence, the respective company needs to address operational issues in significant manner. Apart from the operational issues, TESCO is also facing financial problems that have direct impact on their overall revenue & profit margin. They have been faced accounting scandals and financial problems in previous years. They have been covered the accounting issues in order to maintain the prestige of the company. In addition, the overall profit of the respective company has minimized to 825 million Euro last year due to the COVID-19 pandemic. They incur extra cost of nearly 892 million Euro including hiring of more number of staff in order to provide online delivery to customers. During the pandemic, nearly 50000 temporary workers were hired by the company that enhanced overall cost in significant manner(Tesco profits fall as Covid costs offset sales surge, 2021). In addition to this, poor performance of banking operations and drop in underlying sales at Tesco grocery wholesale business has also been encountered at the time of pandemic. This is creating significant financial problems within the company in significant manner. In terms of HR related issues, TESCO is facing issues of poor performance of the employees. In addition to this, employees are also not likely to work in change environment rather than they are resisting the changes. When the company appointed Clarke as the head of international operations and IT, it introduced several changes within the internal environment of the company. Therefore, the employees started to resist the changes as they were 8
not likely to adjust in the new environment. Apart from this, they also face issues in terms of motivation, retention of workforce that put a direct impact on the future success of the entity. PESTLE analysis: PESTLE is a useful model to analyze the external environment of a company. It helps in assessing different factors that are present in the outside environment of an organization. Here, the company cannot control such factors but these elements are likely to put major impact on the overall performance of the business. It is a significant tool that also helps in structuring suitable strategies for future growth of the company(Agyekum and et. al., 2021). In present context, the respective model will provide a broad overview regarding the challenges that are being faced by TESCO in current business environment. For this purpose, major elements of PESTLE analysis are mentioned below: Political Factors:Being a largest retailer, TESCO is likely to operate in different countries across the nation. Therefore, they need to follow the necessary rules and regulations to ensure the compliance & safety of products(Segura, Morales and Somolinos, 2018). As, the organization is operating in various countries, it needs to keep a check on changing policies, rules, regulations across different nations. With recent political event Brexit, the company is facing several uncertainties in terms of running the business efficiently. Apart from this, the US & China trade war is also creating complexities for tesco in managing business operations smoothly. Economical Factors:The respective company offers range of products hence they need to keep an eye on changing economical environment of different countries. There are ample of economic factors that affects sales, revenue, profit and distribution of the company(Lozano and Taboada,2021). In addition, they need to be aware with different taxation policies to get benefits in future period of time. As the major business of tesco is based on UK hence they are highly affected with any change in policies of the country. Social Factors:By looking at the current environment, TESCO offers majority of the necessary products at one place. However, the customer behavior and expectations are uncertain that affects the business operations of the respective company profoundly. Being a global retailer, they need to ensure to produce suitable products to meet with the requirement of people of diversify culture. Also, the trend in changing culture and purchasing habits need to analyze by 9
the respective organization to make necessary modifications in their own practice in future period of time. Technological factors:The environment is changing in current time. To stay competitive in current environment, a business entity needs to adopt advance and updated technology (UlubeyliandKazanci,2018).Inthisregard,TESCOhasbeenexperimentingwithits technologies since beginning. To leverage the benefit of current online shopping trend, they also offer online shopping and delivery facilities to customers. However, they need to improve the technology in future to stay relevant and competitive in the business environment. Here, changing technology creates issues in terms of resistance of employees within the business entity. Legal Factors:In this context, change in government policy put a direct impact on the operations of the company. To operate business appropriately, TESCO needs to follow both local as well as international laws as it will help in maintaining smooth operations. For instance food retailing commission has been prepared ample of laws that need to be follow by different members in retail segment. In the year of 2016, there were certain allegations imposed on the respective company regarding the gender biasness. This also hampered their market image profoundly. EnvironmentalFactors:Inpresenttime,itisimportanttofollownecessary environmental practices to ensure success of a business entity in longer run(Marzi and et. al., 2019). In this regard, the respective company has been undertaken ample of initiatives in order to create sustainable society. Also, the organization follows appropriate practice of reuse, recycling to reduce the amount of wastage. With increasing concern of people regarding the environment, it has become important to follow environmental friendly practices for the company. Over the last year, the entity has been changed its products in terms of reducing wastage and develop sustainable practice. Porters five force model This is a framework that is used to analyze competitive environment of a company. It helps in analyzing the number and power of competitors, suppliers and more. It is a business model that helps in explaining the reason or sustainability of various organizations within the industry. Additionally, it covers five different forces to analyze the progress of industry in significant manner. In this regard, the porter has been identified five different forces that affected 10
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the growth of an industry in significant manner(Hafezi and et. al., 2020). In context of TESCO, they are working in highly competitive industry. Here, retail industry has ample number of players which is enhancing the overall level of competition in significant manner. In reference of the selected company, different forces are mentioned below: Competition in the industry:It is the highly important factor of the respective model which reflects level of competition within the industry. The large number of competitors is considered as a threat for the company. In condition of more number of rival firms, organization cannot charge high amount from the customers. In contrast, they can easily charge high from the customers in case of less number of rival firms(Hou, Wang and Luo, 2020). In context of TESCO, they are working in a highly competitive industry. Here, retail industry is full of small and large players such as ASDA, Morrisons, Sainsbury and more. These retailers are likely to provide intense competition to the respective company.Tesco is working in such an environment where already ample of well-known players are present hence, it is quite complex for the company tomake its own unique presence.Therefore, competitive rivalry ishighfor the respective company that will create issues in future period of time. Potential of new entrants into industry:Power of a company is also affected with the entrance of new firms. Here, entry of new firms depends on the barriers within the industry. In case of high barriers, it is complex for the new firms to enter in the market. However, it is quite difficult to enter in the industry if entry barriers are more. In context of TESCO, threat of new entrants islowdue to high capital requirement. Also, Tesco is a large company with ample of resources hence it will not affect by the entrance of any new firm in the market. The respective company has already been established great influence among the buyers. Also, they maintain a strong position in the retail industry by acquiring nearly 27% of the grocery market of UK. However, they need to adopt significant strategies in order to maintain their competitive position within retail industry. Bargaining power of customers:Basically, this shows the power of customers to affect the functioning of a business entity. Customers are the most important stakeholders of an organization who can easily affect the operations significantly(Musonera and Cagle, 2019). In case of TESCO, they have huge customer base. Ample number of customers visit to their store regularly. Here, bargaining power of customers is high as they have options to switch over other retail entities such as ASDA, Sainsbury and more which makes the bargaining powerhigh. 11
Nowadays, many competitors are present in the industries who are offering different products at cheap price to the customers. This creates issues for the respective company in terms of charging high price from the buyers.Besides this, they are facing numerous issues related to customer switching as there are ample of other options available to customers from where they can purchase the products. Bargaining power of suppliers:Suppliers are also considered as an important part of the organization. In retail industry, suppliers play an important role in providing necessary raw material to the retailers to produce end product. In context of retail industry of UK, there are large number of suppliers present(Svoboda and et. al., 2021). Here, TESCO is a large company and has association with numerous suppliers. The company has a large supplier base which provides them opportunity to negotiate with suppliers effectively.Also, the suppliers need to work on the policies and rules of the company. In other words, bargaining power of suppliers is high in context of the respective entity. Therefore, the bargaining power of suppliers islowin case of the respective organization. Threats of substitute:It is one of the important factors of porter’s five force model which includes number of substitute goods or service that can be used as replacement of the company’s product. Companieswith fewer substituteshave power to charge high amountfrom the customers(Koc and Bozdag, 2017). In this context, TESCO provided wide range of products to the buyers. However, there are other retailers in the industry such as ASDA, Sainsbury and more. These retailers are also likely to offer similar products to the buyers like TESCO. Therefore, threat of substitute ishighfor the respective company which is creating complexities in order to run business smoothly. Recommendations From the above analysis, it is found that the company is facing various challenges. To deal with such challenges, it is important to take necessary corrective actions. In this regard, the company is suggested to implement suitable recommendations which are mentioned below: Porter’s Value chain To deal with the operational issues of the company, it is suggested that the company needstoimplementporter’svaluechainframework.Thisisausefultoolofstrategic management wherein organization activities are break down in strategic manner so that the firm 12
can provide a product to the end users significantly. In this context, primary and support activities of the model are mentioned below: Primary activities: It includes those activities that are directly related with production, sale, ,maintenance of product and service. Inbound logistics:It will cover the process related to receiving, storing and distributing the inputs at internal level.Here, the major key value is creating effective relationships with key suppliers(Ferdous and Ikeda, 2018). Operations:Here, the inputs are converted into outputs through transformation process to provide to the end customers. Outbound logistics:In these activities, products or services are delivered to final customers. These are the things such as collection, storage, distribution and more. It can be internal or external to the organization(Flanagan, Lepisto and Ofstein, 2017). Marketing & Sales:Under this, the respective company will perform necessary marketing and sales related activities to gain the attention of customers. It helps in attracting customers to purchase from the company instead of competitors. Service:In this, the organization needs to perform necessary activities in order to maintain the value of their productto customers even after the purchase. Support activities: These activities support primary functions. It helps in completing the primary activities in significant manner. In present context, the major secondary activities are mentioned below: Procurement:Here, the company performs necessary activities to purchase necessary amount of raw material in significant manner. It is about finding the vendors and negotiate with them properly. Human resource management:It includes the activities in which the organization recruits, select, trains, motivates as well as retain the employees within the company for longer period of time(Pal and Altay, 2019). People are the most important resources hence, it is important to have significant HRM strategies for future success. Technological development:It comprises the activities related to processing the information and protecting the knowledge base of the company. Here, the respective entity needs to minimize the information cost and maintaining technical excellence for future betterment. 13
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Infrastructure:Infrastructure is considered as the support system of the organization. It helps the entity in performing daily operations significantly(Abbasi, Askarifar and Sayyahfar, 2019).Here, accounting, legal and general management and other such activities are performed by the organization so that they can generate profit significantly. It is suggested that TESCO need to maintain proper books of accounts and financial statements. It helps in maintaining the records in proper manner. By keeping proper and systematic accounts, they can easily deal with accounting scandals in future period of time. This will help the company in terms of maintaining better financial conditions significantly. However, the company is able to earn potential profit. But, the COVID-19 has been affected the sales & revenue of TESCO profoundly. As a result, the profit margin of the company has been minimized. In this situation, it is suggested that the entity need to do proper planning so that they can maintain significant performance through the year. Here, they need to structure suitable plans to cover up the losses. This will help the company in improving profit margin so that they can easily grow & succeed in future period of time. To deal with the HRM related issues, the entity needs to arrange proper training and development programs with an aim to improve the knowledge base of workers. Here, the training sessions will also help the employees to adjust in new & change environment. With this, the workers can perform their duties appropriately. It will also help in enlargement of the company. In addition to this, training will also make the employees enable to contribute towards the growth of the business entity significantly. It is suggested that TESCO need to adopt appropriate motivational strategies to maintain the morale of workforce at high level. For this purpose, they need to follow necessary monetary and non-monetary strategies to enhance the motivation level of workforce. In terms of monetary techniques, they need to offer incentives, bonuses and more to the employees. On other side, they can also motivate the employees through non-monetary ways like recognition, appreciation and more. Motivate employees are likely to work with willingness which is important for success of the entity. It is analyzed that TESCO works in global environment. The business managers of the respective company needs to stay aware with political conditions of different countries. Also, they need to make necessary adjustments in their policies as per the change in 14
political, economical and legal environment of different countries. This will help the company in maintaining long-term success in dynamic environment so that they can grow in future as well. In current time, behavior and attitude of customers is also changing significantly. To ensure long-term survival, it is suggested to the respective company that they need to analyze the needs & requirements of buyers with an aim to offer them appropriate products. For this purpose, they can take feedbacks and reviews of the customers in order to make further improvements in products. With increasing technological advancements, they can also make use of social media platforms to gain insights from the buyers. This will help the customers in making necessary improvements in the products to address the needs of customers in significant manner. Further, it will also help in maintaining competitive position of the entity in market place efficiently. It is suggested that TESCO needs to follow significant competitive strategies to maintain unique identity in competitive business environment. For this purpose, they need to follow effective marketing & sales strategies to gain the attention of buyers within retail industry. This will allow the company in maintaining a strong position among the rivalries within retail industry. The respective organization needs to use advance and updated technological equipments withanaimtomaintainbetterinteractionwithcustomers.Byusingeffective technological equipments, the organization can easily offer the best experience to their customers which will help them in surviving in the current competitive environment significantly. Conclusion Out of the above-mentioned discussion, it is analyzed that it has been concluded that business plays crucial role as the intent of business is to arrange few sort of economical manufacturing of items or services. Moreover, it described towards potential as well as activities consider through individuals to manufactures and sell products & services for profits.The current issues that are facing by entity is Brexit as this impacts the huge effects their sales and profits. In addition to this, they key effectiveness of business is source of employment. This 15
develops opportunities of job for huge number of individuals into any country. Apart from this, analysis of stakeholder as it isstakeholder the framework which is utilized for determining the main stakeholders and its interest level within firm. In addition to this, this uncovers as well as obviates various barriers into acknowledge the progress of projects. This also eliminates the roadblockstoreleasesuccessfulprojectthroughobtaininginformationrelatedtoproject supporters and its levels of effectiveness into project. 16
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