Tesco Company: A Case Study in Business Strategy and Growth

This case study examines the Tesco company, a leading retailer in the UK and globally. It explores the company's structure, size, scope, and objectives, highlighting how its business strategy has contributed to its success. The study analyzes Tesco's macro and micro environments, its organizational structure, and its key objectives, including its focus on customer value and employee development. It also delves into Tesco's financial performance and its growth trajectory, providing insights into the factors that have driven its success.

Business
environment

INTRODUCTION
• The availability of macro and the micro environment
in any business aids in its development.
• Macro environment are conditions which are found
in an economy as a whole ,rather than in a certain
region.
• Examples of macro environment are, economical,
political, social, legal, and environmental factors.
• Whereas micro environment are factors affecting the
business internally, it can also be controlled they
include, the stake holders of the business,
customers and lastly the suppliers. Both this factors
affects the business both positively and negatively.

LIMITED ORGANIZATION
• This is the type of organization where ownership
can be transferred from one person to the other,
this means that its ownership can be changed.
• It is a type of an organization which is run by board
of directors, who are the managers of the
organization.
• They include for example:
i. Zaffirson food whose main purpose is to provide
good quality food to the customers.
ii. British food, whose purpose is to serve its
customers by providing fresh food at an
affordable price.

SOLE TRADING
ORGANIZATION
• This is a kind of an organization owned and
managed by one person.
• It is privately owned.
• They owner of this type of organization is
the who is responsible for all the .losses and
profit incurred by the organization.

DIFFERENT TYPES AND
PURPOSE OF AN ORGANIZATION
Companies in the united kingdom are
majorly registered through companies house
It are operated in London and Edinburg.
For example Tesco organization.

ZAFFIRSON FOOD
• It consists of only ten employees.
• Its revenue ranches from ₤170000,whereas
their operating income ranges from ₤950.
• Its scope of work is to provide variety of
beverages an food to their customers thus
earning a lot of profit from them

BRITISH FOOD
• It consist of more than 1000 employees.
• It also has a revenue of ₤12,800 million,
with an operating income of ₤947 million.
• The scope of their work is to mainly provide
services both nationally and also
internationally to their customers with their
different business segments.

TESCO COMPANY
• Tesco is the largest retailer in the UK.
• It is also operating in 12 countries globally.
• The company usually employs 500,000
people all over the world.
• Apart from that it is also the highest
producer in the grocery sector.
• They offer variety of products and services.

BUSINESS STRATEGY OF TESCO COMPANY
• Tesco company has
both Takahashi and
Smith (2012) which
is a well established
business which has
led to the
development of
company.
• Tesco mainly focuses
on the five key
markets where it is
the community in
which it operates in.
The most important part of
the business is the Tesco's
core UK business which sales
upto 70%
Tesco's employees are
categorized into five groups.

THE SCOPE AND SIZE OF TESCO
ORGANIZATIONS.
The size and scope on an organization varies according
to how it is managed. It is categorized in different
manner.

NATURE OF TESCO
COMPANY
• It opened its first store in 1929 at Edgware
and london.
• Founded by Stockwell and John cohen.
• Tesco usually uses its strategies to acquire
more customers.
• Tesco company became the first UK
business to make 2 billion pound.
• Tesco also became the best largest retailer
in UK.

SCOPE OF TESCO COMPANY
 The growth of Tesco company is
dependent on its strategies
and also through its image.
 Its previous development was
because of sell it cheap and
also the pile it high approach.

STRUCTURE AND SIZE OF
TESCO COMPANY
•The structure, the size and the scope of the
organization are some of the factures
which aids in its development.
•The structure of an organization also
enables an organization achieve its
objectives.
•An organization also has its own objectives
governing their customers Which also
generates profits to the organization
depending on their size
•

OBJECTIVES OF TESCO
COMPANY
• The main objective of the Tesco company is
to become conducive place of working and
to provide their staff a chance to be what
they want
• It objective also is to become a long term
intermediary
• Tesco's objective is to be able expand its
sale to upto 1 billion in the coming years.
• Tesco has non- food market shares where it
aims at making strong at all times

TESCO'S PROFITS
• Makes a profit of ₤1.64 billion on its sales.
• Its profits also improved with 2.9% operating profits
margin

CONCLUSION
• According to my understanding , for an
organization to succeed and develop it must
have its objectives and rules which governs
them.
• In conclusion also the size ,types and scope
of an organization aids in its development,
• In conclusion Tesco as an organization has
good thinking which aids in the development
of the organization
• Also according to my understandings Tesco
company has ensured that all his employees
from all over the world gets the best practice

REFERENCE
Ma, Y., Ding, J. (2010).Delivering customers
value based on service
process.Tesco.com,”International business
research”
Tesco plc (2014). Annual report 2014
cheshunt: Tesco plc.