Tesco competitiveness Course 2022

Tesco competitiveness
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Course:

Introduction
Industry analysis
Strategic group analysis
Competitors’ analysis
Conclusions
Contents

Tesco the internationally recognized retail chain was founded
in 1929 in East London.
Currently, it represents the largest retailer in the UK market.
It is the highest employer in the private job market.
Source: Nwagbara (2010)
Introduction

Tesco is currently dominating the UK grocery market with a 30% market
share (Hassan et al., 2014).
Based on Porter’s Five Forces framework, the industrial factors shaping the
structure of UK retailing sector are analyzed as follows:
Bargaining power of consumers
The consumer behavior has changed over recent years
The emergence of new players and competition among rivals
The market is open for new entrance to take their market share.
Source: (Deloitte, 2018; Tesco, 2018; Rhodes, 2018; Plowman & Rawlins,
2017; Xie, 2013; Office for National Statistics, 2019)
The five forces model of UK retail industry
Industry analysis