Improving Customer Experience: A Case Study of Tesco

Customer Experience

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The term customer experience refers to the presentation of the by the customers regarding
the various types of products and services provided by the organizations in the market (Ceesay,
2020). Therefore, it is quite important and essential that the Customer Experience can be
improved in such a manner so that the attainment of the goals and objectives can be done by the
organizations. Thus, it can be stated that it is quite important for the various customers that they
are able to manage out their needs and requirements in an appropriate manner. This report will
highlight several operational affairs being taken into consideration for the provided firm i.e.
Tesco. The given report will deliver its research focus towards highlighting various operations
produced in the corporate firm that relates to ensuring effective customer relation in provided
marketplace. The given company operates as a British multinational grocery store which has its
existence since 1919 and is being headquartered in England, UK.
MAIN BODY
Value Proposition-
Value Proposition refers to the value which is provided by an organization to the
customers by providing them the products and services according to their specific needs and
requirements in the market (Godovykh and Tasci, 2020). Therefore, it becomes quite important
that the way in which it can be developed can be identified and thus the appropriate steps can be
taken for ensuring that the right value is provided to the different customers who exist in the
market. Effective standards of working in a corporate firm is being developed to ensure desirable
working of the corporate firm. This would ensure effective relation with company's customers
and will further enhance better brand image of products and services being delivered by
respective company in given marketplace.
Therefore, Value Proposition has to be created so that the management of the appropriate
level of needs and requirements can be carried out (Keiningham and et.al., 2020). This can be
done in the following way-
 Identification of the customer's main problem- It is quite important and necessary that
the identification of the customer's main problem can be done. Tesco has to do this for
framing its Value Proposition.
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