Digital Business Management and Emerging Technology - A Case Study of Tesco

This report discusses the digital business management and emerging technology strategies of Tesco, a leading retail chain in the UK. It covers the e-business model, competitive and digital business strategies, digital marketing strategy, e-CRM, cyber security measures, and more.

Digital Business Management
and Emerging Technology

Table of Contents
INTRODUCTION...........................................................................................................................3
E-BUSINESS MODEL THAT THE WEBSITE PURSUES..........................................................3
COMPETITIVE STRATEGY AND DIGITAL BUSINESS STRATEGY....................................3
DIGITAL MARKETING STRATEGY..........................................................................................4
SIMILAR WEB MARKET INTELLIGENCE PLATFORM.........................................................5
E-CRM AND SOCIAL NETWORK CHANNELS........................................................................6
CYBER SECURITY MEASURES.................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Digital world is regarded to be one of the finest criteria where the organisations are operating in.
This digital world has reached the brim of being the best where it is putting up on various
promotional strategies that are necessary for organisations to move ahead with the policy of their
profitable standards. To be one of the best the organisations are trying very hard in order to
inculcate the choices of a business orientation through the digital transformation as well as the
digital technology (Raichenko and et.al, 2021). This entire report is based on how far the
organisation can move ahead in terms of digital business management and also inculcate the
choices of emerging technologies. The organisation that is chosen in this regard is Tesco. Tesco
is one of the largest retail in chains and united kingdom and it is also one of the first largest
groceries. The operational entity of Tesco build affect various choices of digital business
management and those are being highlighted in this report.
E-BUSINESS MODEL THAT THE WEBSITE PURSUES
Business strategy is necessary in order to move ahead with the conceptual actions that will bring
about the virtual confirmation of the organisation. There are various implications that will fall in
regard to this strategy and that can be delivered upon variable means. The organisation that is
chosen in this regard is Tesco. Tesco is one of the largest retailing chain in united kingdom and
its e business strategy is worthy to be elaborated. The organisation Tesco is following the role of
grouping in e-business strategy and that is brought about by the implication strategy formula
(Bruskin and et.al, 2017). Tesco usually moves ahead in recognising the ideologies that are apart
of customer existence and also it is diversify din the means of its operations. Tesco is also one of
the reliable platforms in moving ahead with the promotional strategies like that of advertisement
and many other supermarket clubs that will bring about customer loyalty. The organisation also
uses automatic event-triggered messaging strategy that will help to stay in touch with their
customers. The website of Tesco is designed in such a way that it gets to answer all the queries
as well as the questions that are oriented with its service. In this prospectus has fulfilled over
150000 grocery orders and that is a huge way to go. This is more like a consistency that is
maintained by the organisation with the e-business strategy.
COMPETITIVE STRATEGY AND DIGITAL BUSINESS STRATEGY
The competitive advantage is regarded to be one of the finest criteria that will fall and regard to
the organisation along with its advancements. In this digitalized to world there are certain

opportunities that will have to be grabbed in order to move ahead with the challenges that are
necessary to be incorporated. The competitive edge is one of the important factor that every
organisation usually aims and that is brought about by the measures that are developed by the
organisations. In this regard Tesco is investing up on the choices in order to aim for a better
competitive advantage that can bring about lot more profits (Love and Matthews, 2019). To
stand in competition the organisation has chosen technical advancements that is one of the
biggest challenge to be taken care about. The incorporation of technology in the organisation will
bring in the opportunities in order to respond back to the customer queries. Although there are
not many opportunities of technical implementation is in a grocery store here to there are certain
simplification that can be made with regard to the adoption of technology. Through the onset of
technical implementation and going digitalized the organisation has arranged means of bringing
about digital dashboards that can depict the choice of products. This can help people to evaluate
the means as well as products they are working for. The online grocery store is also available
with respect to Tesco such that people can get to use the chance of shopping online. This is a
variable method which can be used by many people all around who will not be able to reach the
organisation in order to purchase items. Going digitalized is as quick as equipping with every
other entity that is a part of organisational upliftment which is being followed by the organisation
Tesco (Serrano, 2018).
DIGITAL MARKETING STRATEGY
Digital marketing is regarded to be one of the finest component in this present scenario. Every
organisation that is operating in the variable factors is incorporating digital marketing as a tool to
reach its customer base. The website of Tesco uses digital marketing as one of the retail growth
strategy that can bring about various benefits that are oriented with opportunities. The
organisation focuses upon principles for growth as the digital marketing strategies that can bring
about lot more benefits as a part of sales. Sales are an important criteria and are regarded to be
the ones that are usually aimed at. The strategic principle that are oriented in regard to sales will
help markets to derive the products and services. There are various examples that can be taken
by the organisation Tesco in expanding into markets and also using promotion as one of its tools
(Sousa and Rocha, 2019). The necessity for developing digital marketing strategy is to move
ahead with more options of growth and also to stay in competition. The strategies also help the
organisation to win over the international retailing competitive atmosphere and that has brought

about remarkable explicit fame and reputation for the organisation. The organisation has aimed
at improving its digital marketing strategy to be one of the most core criteria and that is brought
about by the electronic media these days. Since there is a lot of impact of digital marketing
therefore the organisation has chosen its websites as well as the infographics as a part of reaching
people. It will develop certain force with the designs that are being taken care about by the
employees and involve them in marketing activities (Hofmann and et.al, 2019). They make
banners out of the post and also distribute brooches to all the customers that can bring about an
orientation of product in the midst of customers. The company products and services will play a
major role and therefore they are to be identified by the customers. This is the major aim of the
organisation where it has moved ahead in terms of marketing activities to derive their digital
strategies. With social media marketing as one of the major platform and am the organisation has
evaluated the choices of information that are depicted on the social media awards. It has got
every platform of social media and the office as well as the pricing strategies are being depicted
in that social media platform. Through content marketing the organisation is also writing blogs
as well as social media content that are bringing about a clear understanding of products and also
the customer service which is available 24/7 is reaching out the queries of its customers.
SIMILAR WEB MARKET INTELLIGENCE PLATFORM
In order to understand the digital world the organisation has chosen similar web strategy in order
to move ahead with the intelligence solutions that can bring about insights to the website. There
are various applications that are being used by people and therefore this is a prominent criteria as
well as a thematic representation all over the world that can highlight the choices of business.
Through this the traffic that is being obtained over the website can be calculated and that can
affect the choices of organisation as well as a kind of entities that can be preferred and portrayed
(Steenkamp, 2020). Through this the organisation Tesco is focusing upon highlighting the
aspects of website and to derive the traffic it is also using this theory as one of the word the
components. The analytic that are included as a part of customer traffic upon the website insights
is being calculated at regular intervals of time and is analysed. Based on the inside over the
website as well as it traffic that is oriented the organisation is calculating its growth as well as
strategies that are to be derived. The strategies that can be incorporated upon increasing traffic
will often include the seo content type as well as the search engine optimisation that is one of the
most common criteria as well as an important measure it will have to be considered while

dealing with website traffic. The search engine optimization will help organization to be
available for the people in the normal searchers of their choice. This cannot have the
organization to stay unique and active over this stuff for the customers. They picking up on the
choices of traffic the organization Tesco is also incorporating areas mechanisms of social media
inside that our game through the different post started circulator over media. The market
intelligence platform is related to all this is as well as applications and this will bring in the right
amount of statistical day. Which can be analyzed. with this the organization has evaluated heads
up profitable standards as well as a kind of product that can derive customer attention.
E-CRM AND SOCIAL NETWORK CHANNELS
The electronic customer relationship management that is being followed by Tesco is through the
email aspect as well as the electronic generated messages (Chyhryn and et.al, 2019). Through
this the organisation is staying in contact with the customers and also helping them to understand
the variable it is of their purchases as well as the kind of products that are being available in the
organisation. This is automatically directed to the website where the message that is a part of
interaction towards the customers consists of website link that will direct customers into the
website. Through this the inside for the website can also be increased. In order to maintain
customer relation consistency will have to be portrayed upon all the means that are being .
Customer relations management is one of the important criteria that will highlight the choices of
interaction management. The organisation in order to maintain customer relationship will Foster
messaging as well as the emailing criteria where the website link is being sent to the customers
upon interaction. Through these messages the link that is being portrayed in their description will
be used by the customers and therefore the insights for the website will be increased. Social
media these days is playing a major role and therefore the organisation is using social media as
one of the platform for the promotion (Nambisan and et.al, 2017). For this social media the
organisation has linked its website such that people who are visiting social media will also be
able to visit its website. Through this the website inside can increase and the traffic can be
maintained. The social customer relationship management will help to communicate every
business with its customers and therefore that with regard to Tesco is one of the important
criteria. They help customers to stay in contact with them either through texting or through an
email as well as a social media context that they are maintaining. Their social media is
containing all the factors of website that were the direct them towards the web.

CYBER SECURITY MEASURES
The cyber security measures are necessary in order to cope up with the charges of Technical
implementations. The technology is associated with cyber crimes and therefore the organisations
every now and then use and analysis over the choices in order to move ahead with the Shield
towards Complex problems. For others the organisation Tesco and incorporated a VPN that can't
stand the connection between the standard terms and can also increase the cyber security issues
(Fenech and et.al, 2019). The antivirus software is being installed by the technical team and that
can help the organisation in detecting the choices that are of technical aspects. The organisation
also follows the uses of Technical password as well as complexity that will have to be
maintained over the data and therefore the organisation has reached the perk of being the best in
its cyber security measures. Synthetic was one of the largest organisations a business that will
often go into the left. Therefore to reduce this the organisation has the amended certain principles
that will easily win over the choices of challenges.
CONCLUSION
The entire report concludes upon highlighting the aspects of digital world as well as the business
management. Through this report one can easily understand the prospects of e business model
that is in regard to the organisation. The concepts as well as the approaches that are a part of e
business model are being highlighted. The competitive strategy as well as the digital business
strategy of the organisation is clearly depicted along with the recommendations that can justify
the aspect. The digital marketing strategies that are a part of optional entities and the suggestions
that can help organisation to understand digital marketing strategies is being depicted in this
report. The similar web market intelligence platform is also explained along with the usage of
customer traffic data. The company's e- crm and social network channels along with the cyber
security measures are being the depicted with the policies as well as management

REFERENCES
Books and journals
Bruskin and et.al, 2017. Business performance management models based on the digital
corporation’s paradigm.
Chyhryn and et.al, 2019. HR management in the digital age: the main trends assessment and
stakeholders.
Fenech and et.al, 2019. The changing role of human resource management in an era of digital
transformation. Journal of Management Information and Decision Sciences. 22(2). pp.1-
10.
Hofmann and et.al, 2019. Supply chain management and Industry 4.0: conducting research in the
digital age. International Journal of Physical Distribution & Logistics Management.
Love and Matthews, 2019. The ‘how’of benefits management for digital technology: From
engineering to asset management. Automation in Construction. 107. p.102930.
Nambisan and et.al, 2017. Digital Innovation Management: Reinventing innovation management
research in a digital world. MIS quarterly. 41(1).
Raichenko and et.al, 2021. Visualization of Corporate Digital Management. In Socio-economic
Systems: Paradigms for the Future (pp. 947-956). Springer, Cham.
Serrano, 2018. Digital systems in smart city and infrastructure: Digital as a service. Smart cities.
1(1). pp.134-154.
Sousa and Rocha, 2019. Strategic knowledge management in the digital age: JBR special issue
editorial.
Steenkamp, 2020. Global brand building and management in the digital age. Journal of
International Marketing. 28(1). pp.13-27.
Online
Digital management (2021): [Online]. Available through: < What Is Digital Project
Management? - The Digital Project Manager >
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