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Analyzing the Macro Environmental Factors and Competitive Forces of Tesco

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Added on  2023-06-18

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This report analyzes the macro environmental factors and competitive forces of Tesco using PEST analysis and Porter's Five Forces. It examines how political, economic, social, and technological factors impact Tesco's business environment. The report also covers the impact of COVID-19 on Tesco's business. The subject of the report is Business Environment and the course code is not mentioned. The report is relevant for students studying business management or marketing. The report is not specific to any college or university.

Analyzing the Macro Environmental Factors and Competitive Forces of Tesco

   Added on 2023-06-18

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Business Environment
Analyzing the Macro Environmental Factors and Competitive Forces of Tesco_1
Table of Contents
Introduction
PEST analysis
Porter’s Five Forces
Conclusion
References
Analyzing the Macro Environmental Factors and Competitive Forces of Tesco_2
INTRODUTION
Business environment is also known as market environment which refers to the
factors of forces that could impact the ability of a company to perform their
business. There are various macro environmental factors which could influence the
functioning of a company. Tesco is a multinational British retail industry which
has it headquarter in valve in Garden City England. This company was founded in
1919 and is considered as one of the market leaders in grocery industry of UK.
The following report covers the best analysts of the company in order to examine
its macro environmental factors. Furthermore, the report also contains the
explanation of competitive forces by implementing porters five forces.
Analyzing the Macro Environmental Factors and Competitive Forces of Tesco_3
PEST ANALYSIS
PEST analysis helps companies in determining and capitalising various
opportunities that are offered by present conditions in the environment
of business. It is a marketing tool which is used to analyse external
environmental factors.
Political factors: these factors are associated with the laws executed by
government of various nations. In case of Tesco, since it is operating it
business worldwide the global political components highly impact the
performance company.
Analyzing the Macro Environmental Factors and Competitive Forces of Tesco_4

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