Factfile on Tesco: Evolution, Growth, and Career Opportunities

Fact file of Tesco
Name: Tesco Plc which is one of the top organization in UK and with its
best products and services, it has a brand image at international level.
Timeline of Tesco:
Year Description (how it evolved during time)
1919 Company founded by Jack Cohen who sell war-surplus
groceries from stall at Well Street Market.
1924 Its brand appeared by its owner.
1931 Opened its first shop in Middlesex
1947 Tesco floated in the Stock Exchange as Tesco Stores (Holdings)
Ltd.
1950-1960 The company grew organically and with the help of
acquisition, it expand its business by 800 new stores.
1987 Company takeover Hillards chain of 40 supermarkets in North
England
1994 The company took over supermarket chain after fight off
Sainsbury
1995 It introduce loyalty cards i.e. Clubcard that assist to raise
customer base.
1996 It changed its logo for attracting range of customers.
2001 onwards Tesco keep diversify its brand by adding new products to
enhance brand image.
2010 It started funding small film studio in order to produce Tesco
Exclusive direct to DVD films.
2019 It announced new initiative that lead to close 90 food
counters and affect more than 9000 workers.
2020 To reduce stockpiling, company put purchase limit (up to 3
time) on essential products like eggs, rice, soap
In accordance with the Tesco bumpy ride it has been interpreted that the
share price of the company is decreases from 2014 onwards either by
many factors like fluctuation in economic growth, Covid-19 disruption
etc. As a result, the chances of share market will be decreases. However,
the growth of a company keeps increases and that is why, it is able to
expand and diversify the market at different sector like financial.
As per the above graph, it has been analysed that the growth of Tesco is
in increasing trend and that is why, it become a very good example
towards an aspirational career opportunity. Due to its increasing trend,
company is able to implement new products and services into its
business and this in turn help to meet the demand of customers. With the
changing market, company is also able to meet the new demand i.e.
organic grocery, start using online marketing strategy in order to keep
the customers up to date towards new products. That is why, it is able to
uphold the top position in UK retain market.