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Management Principles at Tesco - Assignment

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Added on  2019-12-03

Management Principles at Tesco - Assignment

   Added on 2019-12-03

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TESCO
Management Principles at Tesco - Assignment_1
Table of ContentsINTRODUCTION ...............................................................................................................................3TASK 2.................................................................................................................................................32.1 Influence of macro and micro environmental factors which influence marketing decision in Tesco................................................................................................................................................32.2 Propose segmentation criteria to be used by Tesco while entering different markets..............42.3 Choose a targeting strategy for a selected product of Tesco.....................................................52.4 Demonstrate how buyer behaviour affects marketing activity in different buying situations...52.5 Propose new positioning for selected product...........................................................................7Conclusion............................................................................................................................................7REFERENCES.....................................................................................................................................7
Management Principles at Tesco - Assignment_2
Illustration IndexIllustration 1: Tesco Club Card.............................................................................................................7
Management Principles at Tesco - Assignment_3

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