Management Concepts and Academic Practice: Report for Tesco

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Management Concepts and Academic Practice
PROJECT Two
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University Centre Colchester
BA Business and Management

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Year One

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Table of Contents
INTRODUCTION....................................................................................................................................... 1
COMPANY OVERVIEW........................................................................................................................... 1
MANAGEMENT APPROACH................................................................................................................... 2
STRATEGY................................................................................................................................................ 2
ORGANIZATIONAL BEHAVIOUR.......................................................................................................... 3
MACRO ENVIRONMENTAL FACTORS................................................................................................. 4
CONCLUSION........................................................................................................................................... 4
REFERENCE LIST...............................................................................................................................................5

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INTRODUCTION
Management refers to the art of getting things done through others. The management
concepts are the principles, elements and activities involved in management of an activity.
Management to also the coordination among all the functions and resources by the procedures
of organization, planning, control and direction so that the desired goals can be attained
(Canton, 2019). Management is the concept which is responsible for the administrative
processes as well as the thinking processes which are directed towards the attainment of
objectives, needs and purposes through people.
The report aims to analyse the management approaches, strategies and organization behaviours
including motivation, organizational culture and staffing structure of Tesco.
COMPANY OVERVIEW
Tesco is a British multinational company which deals in general merchandise and
groceries. The company is the one of the third largest retailer in all over the world through its
gross profit. Its founder was Jack Cohen, and offers products such as hypermarket,
supermarket, convenience stores and super stores. It involves the brands such as F&F, Jack’s,
One stop, Booker, Premier and Makro etc. TESCO was named after the initials of its partners
(Aiello and et.al., 2020). The TES are taken from the name of partners i.e. Messrs Torring and
Stockwell to company in its initials days when it sold tea and CO from the Jack Cohen. In the
initial days the company offered only grocery products such as vegetables and tea, but now it
has diversified its business and offers other products such as clothing, petrol, software, toys,
books, furniture and internet services as well. In the early 2000’ the company launched its
official website i.e. Tesc.com which serves over 20,000,000 customers every month. Over the
years, the company have introduced various campaigns and strategies such as supporting the
local communities by raising money for them through the carry bags charges from customers.
Targeting refers to the strategy of companies through which it identify markets for specific
customers and pull them towards it. Segmentation on the other hand which divides the
consumers into various homogenous groups as per their needs, desires and preferences etc. As
the company offers a wide variety in its products and services within multi-markets, so the
segmentation on the basis of psychographic factors or demographic factors is not possible.
However, the target market for the customers can be based on the Cost-conscious consumers
which are interests in sales, value and negotiations in different choices (Graham and Kennedy,
2021).
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