Marketing Plan for Tesco: Analysis, SWOT, Marketing Mix, and Competition

Marketing Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
1. Overview of proposed business idea.......................................................................................3
2. Analysis of the external environment.....................................................................................3
3 SWOT Analysis.......................................................................................................................4
4. Marketing Mix........................................................................................................................5
4. Discussion of competition and competitive advantage...........................................................6
5. Suggestion for proposed market: ...........................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
A marketing plan is a working functional document that tells about the marketing techniques
which can executed by the firm in order generate audience reach and revenues in the particular
target market. It briefs the PR campaigns and outreach to be interpreted over the time which
involves on how the organisation will examine the impact of these various campaigns. The
following report is based on the company Tesco that is a British international general good and
mart retailer. It was Founded by Jack Cohen in 1919 and company is having its headquarters in
Welwyn Garden City, England. The following report will cover the overview of the proposed
idea of the company. Evaluation of external and internal factors and its marketing mix.
Moreover, it will include the discussion about the competition and competitive advantage to the
firm and also suggestion about the proposed target market (Chapman, 2019).
TASK
1. Overview of proposed business idea.
The organisation Tesco plc is planning to expand their business operations in their untapped
market segment in order to increase their long term growth and profitability. So, the management
of the organisation decided to target India as their new market area because as they know the
country is developing and people of India also diversifying themselves in order to buy branded
products and services and also due to the population as India is the second largest in terms of it
(Yu, 2017).
2. Analysis of the external environment.
PEST analysis is a framework that is utilised in order to understand the external factors of
specific product in the particular market area. It stand for Political, Economic, Social and
technological components and once these components are examined companies can make
various appropriate decisions. PEST Analysis of the Tesco is mentioned below:
 Political Factor – It refers to the various norms and polices of the particular market
segment. In order for smooth working of the organisation in a particular market area
companies need to obey all the policies which are made by the government. In context to
the company Tesco Plc, India is a developing country and they require more investment
s from forign companies so in accordance to that polices are supportive to the company