Marketing Process & Planning for Tesco: Concepts, Functions, Mix, and New Product Launch

Higher National Diploma in Business
Management
Unit 2 Marketing Process & Planning
The Marketing Concept,
Functions and Mix (Part 1)
Marketing Planning (Part 2)
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Table of Content
Part 1: Briefing Paper
1.0 Introduction p
2.0 An explanation of the concept/definition of marketing in the 21st century
p
3.0 Description of the role of marketing function with examples from the
chosen organisation p
4.0 An analysis of how the marketing function works and interacts with other
departments p
5.0 An explanation of the extended marketing mix and examples from selected
supermarket p
2.0 An evaluation of how the marketing mix adopted by the selected
business (or business unit) contributes to the success of the organisation in
meeting their overall business objectives p
3.0 Recommendations p
9.0 Conclusions p
References p
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1.0 Introduction
Marketing is very important for the business, it involves the understanding the demand of the
consumers as well as building the proper relation with the customers are the part of the
marketing. The chosen organization is Tesco, it is a largest supermarket chain in UK. Which
provides the quality products and services in which it helps to fulfil the need of the customers
'(Gbadamosi, 2020). The current report will explain the concepts and definition of the
marketing in this 21st century. Along with the description of the roles and responsibilities of
the marketing function which works and interact with the other departments. Also, the aim,
vision, mission and objectives are described in this report. Further, the impact of the
marketing mix will be described with achieving the overall objective of the company. It also
includes the launching process of the new product of Tesco which is Almond cookie.
Moreover, the marketing plan will explain the marketing objectives with the utilization of the
theories and models. Lastly, it will include some recommendations which provide for the new
product launch.
2.0 An explanation of the concept/definition of marketing in
the 21st century
As the world is moving day by it is creating a different impact in which it increases the level
of the marketing which helps with full filling the customers demands as well as satisfied them
by providing the different kind of the products. Although, the future generation of the
customers are come up with the different option of the income, and they could not have that
much time which they can spend upon the shopping. The marketing concept simply helps
with delivering the effective ideas which helps to launch the new products as well.
3.0 Description of the role of marketing function with
examples from the chosen organisation
Marketing is a function which has a significant role in the overall promotion and
advertisement r a business in the industry. Marketing is helpful in generating awareness about
the products and services of a brand to the customers which is essential for its growth. The
major role of marketing is to meet the needs and demands of the customers which is essential
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for increasing their satisfaction levels towards the business. Marketing is helpful for
promoting growth and sustainability of the business in the industry. With the help of
marketing activities, these businesses are unable to grow and generate better quality of output
which is necessary for the businesses to grow. Write your answer here
The marketing function is further beneficial for the businesses to increase their market
share and target customers which are out of their geographical locations having a positive
influence on the overall success and performance of the business. This function is helpful for
developing better relationships with the customers which has a positive impact on their
performance in the industry (Hair, Harrison and Risher, 2022). The company is able to
motivate the customers to make their purchase decisions towards the business. It is essential
for the company to enhance their performance in the business environment which plays a
significant role in the success of the business in the industry. It is helpful for gaining better
competitive advantage in the market which is essential for the company to grow and enhance
their success in the industry. With the help of these aspects, the businesses are able to grow
and enhance their productivity in the competitive business environment. The brand image is
developed and promoted with the help of the marketing function which is essential for
providing a support to the business for increasing the interest of the customers towards the
organizational practices.
4.0 An analysis of how the marketing function works and
interacts with other departments
Marketing function can be termed as the process in which roles and responsibilities of each
and every department is clearly described in depth. The role of marketing department gauge
the market trends and customer demands. Further marketing strategy is build on the similar
basis to spread more awareness and purchase by customers. Also, they effectively perform
fundamental task and activities likely to be termed as, advertising, branding, test marketing.
Interrelation of the Marketing and sales - Marketing and sales are those
departments who work collaboratively to accomplish desired goal. The role of marketing is
foremost to attract customer towards business forming up their interest for the specific
product. marketing department ensures that sales department performance for selling up the
product and services which cope up with basic fundamentals of customers.
Marketing relation with finance department –In the context of Tesco, coping up
with finance is quit significant in order to ensure there is appropriate budget to meet
requirements for research, distribution and promotional activities. Similarly, in this concern
marketing and finance role is helpful for promoting the activities in right order while having
the favourable aid with budget facilities.
Marketing relation with human resource management –It is one of the most
prominent aspect as it is necessary to ensure suitable skills as well as staffing levels at
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