Marketing Strategy of Tesco - Analysis of Past and Present Strategy

Marketing Strategy

Executive Summary-
This report shows the analysis of the past and the present marketing strategy of Tesco.
The Marketing Strategy means the plans made by an organization in order to enhance its
efficiency, profits, sales and demand of the products. Tesco provides a wide range of products
and facilitates financial activities for people. Tesco made plans according to the market situations
and used marketing strategy that is based on cost leadership. It also shows the history, purpose
and the problems of Tesco . The efforts made by the institution to achieve competitive advantage
and its current competitors and substitutes that are introduced in the market.

Table of Contents
Executive Summary-........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
The reason behind choosing the organization-............................................................................4
Past of Tesco-...............................................................................................................................4
Present Problems-........................................................................................................................5
Players-........................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and journals...........................................................................................................................9